NOVA School of Statistics and Information Management

Information Management

Specialization in Marketing Intelligence

Master Degree

Understand customer behavior and conceive, develop and manage customer relationship policies;

Master the processes and tools used for the storage, organization and access to marketing information in companies;

Create and develop information systems and information technologies that fulfill the marketing information needs in organizations;

Use various methodologies and tools for the exploration and analysis of data, in order to reduce the levels of uncertainty associated with the resolution of marketing problems and support decision making.

ObjectivesThis master degree course aims to train experts and managers to be able to lead and guide the collection, organization, analysis, exploration and dissemination of marketing information in organizations.

Its main objective is to provide a balanced training between a component based on instruments and methodologies for marketing management and a component based on the methodologies and techniques for analysis and information management.

The specific objectives of this course are the training of managers and experts who will be able to:

Develop strategies, methodologies and instruments for marketing management;

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ISEGI-NOVAThe NOVA School of Statistics and Information Management (ISEGI-NOVA) is an organic unit of Universidade Nova de Lisboa. It is a research based school and the first institution in the Iberian Peninsula to integrate iSchools, an international organization that brings together the best schools in research and teaching in the area of information management.

ISEGI-NOVA offers bachelor, post-graduate, master and doctoral courses in the areas of information management and information systems and technologies.

For more information please consult the following link: www.isegi.unl.pt/index.asp?lang=EN.

Information Management

Specialization in Marketing Intelligence

Master Degree

NOVA School of Statistics and Information Management

Study PlanFor the award of the Master degree in Information Management with specialization in Marketing Intelligence students have to complete 8 curricular units, six of which are mandatory and the remaining can be chosen from a list of more than 30 curricular units available.

Optional Curricular UnitsBanking and Insurance Operations; Business Intelligence I; Business Intelligence II; Business Process Management; Cartographic Sciences*; Customer Satisfaction and Loyalty Management; Data Analysis; Data Collection Methods; Data Mining I; Data Mining II; Databases; Decision Support Systems; Econometrics Methods; Enterprise Geographic Information Systems*; Forecasting Methods; Geographic Information Systems; Geo-Spatial Data Mining*; GIS Applications*; GIS Modeling*; Information Projects Management; Information Systems Management; Information Technologies Services Management; Inquiry Methodologies; Knowledge Management; Market Research; Marketing Quantitative Methods I; Marketing Quantitative Methods II; Remote Sensing*; Risk Management; Science and Geographic Information Systems*; Solvency Models; Spatial Databases*; Statistics; Value Quantification Techniques; Web and Internet Technologies.

Academic Calendar and Timetable The course lasts for three academic semesters (with the last one corresponding to the elaboration of a scientific or a project thesis, or a final report on a work placement), with each curricular unit having a lecturing load of two hours per week. Classes will take place after work (after 6pm), two to three times per week.

Applications and Applicants’ SelectionTo apply to this Master Program, students must have a bachelor degree (with at least 180 ECTS).

Applications must be submitted in the online Applications’ Portal of ISEGI-NOVA, during the application phase, in the following link: www.isegi.unl.pt/candidaturas.

The selection process is based on the analysis of the academic and professional curriculum of the candidates and on an interview.

* E-learning courses.

Requirements for obtaining the Degree This course is organized by the European Credit Transfer and Accumulation System (ECTS). To complete the lectured part, students must obtain a minimum of 60 credits, equivalent to the completion of 8 curricular units. The lectured part takes place during the first two semesters and corresponds to the post-graduate diploma in Marketing Intelligence.

To obtain the Master degree students must present and defend a scientific thesis or a project

work that has to be original and carried out specifically for this purpose, or a final report on a work placement, carried out in the third semester, which corresponds to 35 additional credits. ISEGI-NOVA will offer support to the realization of internships, both in Portugal and abroad.

The completion of this course provides a Master degree in Information Management, with specialization in Marketing Intelligence.

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Mandatory Curricular Units

Marketing Management

Web Marketing and e-Business

Mandatory Curricular Units

Customer Relationship Management (CRM)

Marketing Strategy and Consumer Behavior

Experiential Marketing

7,5

ECTS

7,5

Research Methodologies

1 year - Fall Semester 1 year - Spring Semester

7,5

ECTS

7,5

7,5

7,5