Master Class in Marketing - 14/11/2012 - SEO session
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Transcript of Master Class in Marketing - 14/11/2012 - SEO session
© 2012 Skittish
About me
Heather Robinsonhttp://skitti.sh
@_skittish
Specialist subjects:• SEO• Google AdWords• Web Design/Development• WordPress
© 2012 Skittish
What we'll be covering
1. What is SEO [and what it isn't]
2. Why everyone needs to do SEO
3. 5 Top Tips to Take Away!
© 2012 Skittish
SEO is NOT...
image credit
© 2012 Skittish
SEO is...
The process of improving a website's visibility in the [unpaid] search results
© 2012 Skittish
Reason #3
http://blog.drive24.co.uk/motoring-news/2011/02/cost-of-disabled-parking-shoots-up/attachment/cost-of-disabled-parking-shoots-up/
© 2012 Skittish
Accessibility
10 millionregistered disabled people in the UK
16% of the population
1 in 6 people
© 2012 Skittish
Accessibility
http://lesbachelieres.com/a-short-sighted-look-at-eyewear-from-1992-2011-by-edmund-lam/
© 2012 Skittish
Accessibility
Equality Act 2010
“...neglecting to provide a service to a disabled person that is normally provided to other
persons is unlawful discrimination. This applies to commercial web services as much as to
traditional services.”
© 2012 Skittish
Google Guidelines
Ask yourself:
“Does this help my users?
Would I do this if search engines didn't exist?”
© 2012 Skittish
Putting User Experience First
• Ease of navigating the site
• Can I find what I came for?
• Accessible
• What should I do next?
© 2012 Skittish
To sum up
• SEO improves the visibility of your site in the search results
• SEO can help you • Increase sales• Improve the location of your shop window• Make your site more accessible
© 2012 Skittish
To sum up
5 Top Tips to Take Away
1. Optimise your content
2. Keep it fresh
3. Get links
4. Be social
5. Put the user first!
© 2012 Skittish
Obligatory last slide
Thank you!
Any questions?
@_skittish