Massey Ferguson to Use SISU Power Engines

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NEWS RELEASE http://www.masseyferguson.com Massey Ferguson is a worldwide brand of AGCO. www.AGCOcorp.com For Immediate Release Images Available Upon Request CONTACT: Reid Hamre Dee Weeda Manager, Brand Marketing Broadhead + Co 770-813-6067 641-344-0757 [email protected] [email protected] All Massey Ferguson 100+ HP Tractors to Feature AGCO SISU POWER Engines 30-year history of proven reliability, power and torque becomes standard in Massey Ferguson 5400, 6400 and 7400 Series tractors Duluth, Ga. (August 10, 2010) Massey Ferguson ® announces that all 100+ horsepower tractors will now be powered exclusively by AGCO SISU POWERdiesel engines. AGCO SISU POWER engines have been used in Massey Ferguson tractors for more than 30 years. Over that span, these engines have earned a no-nonsense reputation by providing the power and torque necessary to polish off any job, while also delivering fuel efficiency. This transition allows us to provide, across a wider range of machines, the power, torque and fuel efficiency characteristics our customers have come to expect,says Rene Boivin, product marketing manager for Utility, Specialty and Mid Range Tractors. “AGCO SISU POWER engines have proven their exceptional performance and dependability during the last three decades in livestock, hay and row crop operations. These are reliable engines built for a long lifespan.With this announcement, eight models are being transitioned from Perkins diesel engine to the 6-cylinder 66 CTA AGCO SISU POWER diesel engine, including the MF5465 (100 PTO hp), MF5475 (110 PTO hp), MF6465 (100 PTO hp), MF6475 (110 PTO hp), MF6480 (120 PTO hp), MF7465 (100 PTO hp), MF7475 (110 PTO hp) and MF7480 (120 PTO hp). In addition to being powerful and efficient, AGCO SISU POWER diesel engines feature some of the most innovative technology available on the market. The 6-cylinder 66 CTA engines are Tier III emissions compliant and come standard with 4-valve cylinder heads,

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Massey Ferguson® announces that all 100+ horsepower tractors will now be powered exclusively by AGCO SISU POWER™ diesel engines. AGCO SISU POWER engines have been used in Massey Ferguson tractors for more than 30 years. Over that span, these engines have earned a no-nonsense reputation by providing the power and torque necessary to polish off any job, while also delivering fuel efficiency.

Transcript of Massey Ferguson to Use SISU Power Engines

Page 1: Massey Ferguson to Use SISU Power Engines

NEWS RELEASE

http://www.masseyferguson.com

Massey Ferguson is a worldwide brand of AGCO. www.AGCOcorp.com

For Immediate Release Images Available Upon Request CONTACT: Reid Hamre Dee Weeda Manager, Brand Marketing Broadhead + Co 770-813-6067 641-344-0757 [email protected] [email protected]

All Massey Ferguson 100+ HP Tractors to Feature AGCO SISU POWER Engines

30-year history of proven reliability, power and torque becomes standard in Massey Ferguson 5400, 6400 and 7400 Series tractors

Duluth, Ga. (August 10, 2010) – Massey Ferguson® announces that all 100+ horsepower

tractors will now be powered exclusively by AGCO SISU POWER™ diesel engines. AGCO

SISU POWER engines have been used in Massey Ferguson tractors for more than 30 years.

Over that span, these engines have earned a no-nonsense reputation by providing the power

and torque necessary to polish off any job, while also delivering fuel efficiency.

“This transition allows us to provide, across a wider range of machines, the power,

torque and fuel efficiency characteristics our customers have come to expect,” says Rene

Boivin, product marketing manager for Utility, Specialty and Mid Range Tractors. “AGCO SISU

POWER engines have proven their exceptional performance and dependability during the last

three decades in livestock, hay and row crop operations. These are reliable engines built for a

long lifespan.”

With this announcement, eight models are being transitioned from Perkins diesel engine

to the 6-cylinder 66 CTA AGCO SISU POWER diesel engine, including the MF5465 (100 PTO

hp), MF5475 (110 PTO hp), MF6465 (100 PTO hp), MF6475 (110 PTO hp), MF6480 (120 PTO

hp), MF7465 (100 PTO hp), MF7475 (110 PTO hp) and MF7480 (120 PTO hp).

In addition to being powerful and efficient, AGCO SISU POWER diesel engines feature

some of the most innovative technology available on the market. The 6-cylinder 66 CTA

engines are Tier III emissions compliant and come standard with 4-valve cylinder heads,

Page 2: Massey Ferguson to Use SISU Power Engines

Massey Ferguson is a worldwide brand of AGCO. www.AGCOcorp.com

electronic high-pressure common rail fuel injection and an industry-exclusive pivoting cooling

package. AGCO SISU POWER diesel engines are manufactured by AGCO. The change to

SISU POWER engines allows the company the benefits of using its own highly efficient and

reliable engine.

“SISU POWER engines are one of the best engines manufactured today. Our

customers consistently rave about the reliability, fuel efficiency and high power and torque

output of these engines,” explains Dan Lalonde, president and owner of Dan R Equipment,

Winchester and Plantagenet, Ont. “As a dealer, the switch means SISU POWER engines and

parts are more readily available to us. Having this engine as the standard to power each of the

100 to 120 hp models of Massey Ferguson tractors means we’re better able to provide the

equipment our customers need in the field to make their job easier. It also allows us to fulfill

service requests more quickly.”

SISU POWER engines will be subject to availability while their production is phased in

and Perkins engines are phased out.

For more information about the full line of Massey Ferguson tractors contact your local

Massey Ferguson dealer or visit http://www.masseyferguson.com.

# # # #

Massey Ferguson® is a worldwide brand of AGCO.

ABOUT AGCO AGCO, Your Agriculture Company, (NYSE: AGCO) was founded in 1990 and offers a full product line of tractors, combines, hay tools, sprayers, forage, tillage equipment, implements, and related replacement parts. AGCO agricultural products are sold under the core brands of Challenger

®, Fendt

®, Massey Ferguson

® and Valtra

®, and

are distributed globally through more than 2,700 independent dealers and distributors, in more than 140 countries worldwide. Retail financing is available through AGCO Finance. AGCO is headquartered in Duluth, Georgia, USA. In 2009, AGCO had net sales of $6.6 billion. Please visit our website at http://www.AGCOcorp.com