mass_communication.pdf

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This question paper consists of 30 questions [SectionA (20) + SectionB (5+5)] and 7 printed pages.

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Code No.

H$moS> Z0 40/SS/A

MASS COMMUNICATION

OZgMma

(335)

Day and Date of Examination .......................................................................................................................................

(narjm H$m {XZ d {XZmH$)Signature of Invigilators 1. ............................................................................({ZarjH$m| Ho$ hVmja)

2. ............................................................................

General Instructions :

1. Candidate must write his/her Roll Number on the first page of the question paper.

2. Please check the question paper to verify that the to tal pages and total number of questions contained

in the paper are the same as those printed on the top of the first page. Also check to see that the

questions are in sequen tial order.

3. Making any iden tification mark in the answer-book or writ ing roll number any where other than the

specified places will lead to disqualification of the candidate.

4. Write your Question Paper Code No. 40/SS/A, Set on the an swer-book.

5. (a) The ques tion paper is in English/Hindi medium only. However, if you wish, you can answer in

any one of the languages listed below :

English, Hindi, Urdu, Punjabi, Bengali, Tamil, Malayalam, Kannada, Telugu, Marathi,

Oriya, Gujarati, Konkani, Manipuri, Assamese, Nepali, Kashmiri, San skrit and Sindhi.

You are required to in dicate the language you have chosen to an swer in the box provided in the

answer-book.

(b) If you choose to write the answer in the language other than Hindi and English, the

responsibility for any errors/mistakes in understanding the question will be yours only.

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335/SS/A/817 [ P.T.O.

Roll No.

AZwH$_mH$

Set/goQ>


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MASS COMMUNICATION

OZgMma

(335)

Time : 3 Hours ] [ Max i mum Marks : 80

g_` : 3KQ>o ] [nyUmH$ : 80

Note : (i) This Question Paper consists of two Sections, viz., A and B.

(ii) All questions from Section A are to be attempted.

(iii) Section B has twooptions. Candidates are required to attempt questions

from one option only.

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(ii) IS> "A' Ho$ g^rZ hb H$aZo h&

(iii) IS> "~' _| Xmo {dH$n h& narjm{W m| H$mo Ho$db EH$ {dH$n Ho$ hr Zm| Ho$ Cma XoZo h&

SECTIONA

IS>A

1. Suppose someone is communicating to you through his body language or by

using gestures. What type of communication it is called? 1

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2. Which are twoways of calculating the growth of newspapers? 1

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335/SS/A/817 2


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3. Give any one example of outdoor media. 1

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4. List any four forms of mass media. 2

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5. What is the importance of tag line in advertising? 2

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6. Who is scriptwriter? 2

pH$flQ>amBQ>a H$mZ hmoVm h?

7. How can sound be used in radio programme format? 2

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8. Newspapers are classified into three categories according to their size. What are

those three categories? Also give an example of each. 2

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9. Differentiate between jingle and a spot. 2

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335/SS/A/817 3 [ P.T.O.


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10. A development communicator plays a vital role in explaining the development

process. What are the basic qualities of a development communicator? 4

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11. Describe the role played by different functionaries of a radio station. 4

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12. Mention any fourcharacteristics of television. 4

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13. Define the process of editing. 4

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14. Discuss the role of Sound Recordist and Art Director. 4

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15. Employees are one of the most important public of a company. List any four

basic communication devices used to improve employer-employee relations. 4

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16. How is newspaper advertising different from magazine advertising? 4

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17. Write down the different types of informative programmes with examples. 4

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18. Explain the term Development Communication. 6

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19. Television programme production is a team effort. Discuss the key roles that

the team members need to play in a TV programme production. 6

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20. Explain the main characteristics of Radio. 6

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SECTIONB

IS>~

OPTIONI

{dH$nI

( Traditional Media )

( nanamJV _m`_ )

21. Which form of traditional media did actor Utpal Dutt use during the freedom

struggle? 1

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22. List any four forms of traditional media. 2

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23. Which are the ideal locations to perform street plays? State any four. 2

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24. List any four advantages of traditional media. 4

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25. Define puppetry. Also list four basic kinds of puppet with examples. 6

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335/SS/A/817 6


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OPTIONII

{dH$nII

( Photo Journalism )

( \$moQ>mo nH$m[aVm )

21. Which kind of camera records the image taken on a memory chip? 1

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22. Name any two types of lenses that are commonly used in cameras. 2

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23. Mention two components of camera that control the light. 2

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24. What is the function of focusing ring? 4

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25. Illustrate the differences between film and digital cameras. 6

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335/SS/A/817 7 10V3000

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