Massage Practice Settings. Practice Settings - home office - office in building - room in prof....
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Transcript of Massage Practice Settings. Practice Settings - home office - office in building - room in prof....
Massage Practice Settings
Practice Settings
- home office- office in building- room in prof. office- on-site or outcalls- salon, day spa- fitness center / gym- hospice- medical office
Group PracticePrivate Practice
- health clinic- wellness center- medical clinic- specialty clinic
Private Practice
Private Practice
Independent Contractors
- separate business operating under another business
- rent based on flat rate or percentage of services
- consult with attorney and financial advisor
- IRS requirements to qualify
Key Aspects of Private Practice
Autonomy - flexibility - maintain control (when,where, how) - professional isolation
Safety - outcalls/environment/referrals - prevention
Key Aspects of Private Practice
Finances - carefully manage cash flow - planning (quarterly taxes, marketing, insurance, etc) - awareness of tax deductions
Benefits - no paid vacations, sick days, etc.
Success Tips for Private Practice-Minimize isolation: network /attend conferences
- Keep good records
- Focus upon marketing
- Develop clear policies
- Schedule efficiently/arrange time off
- Take safety precautions
- Hire others to do time-consuming tasks (accounting)
Salons and Day Spas
-Often rent rooms to therapists
-Who provides supplies?
-Personal or shared treatment room
-Insulation from other sounds/odors?
-Fee-splitting allowed
- Marketing required - brochures, demos, gift certificates
Working in Salons/Spas
- Display business cards and brochures on display
- Set clear cancellation policies
- Give staff massages
- Consider location of treatment room
- Follow-up calls / birthday cards to clients
- Maintain accurate records and files
- Use down-time wisely
Fitness Centers and Health Clubs
- Display business card and brochure at front desk- Offer free demos and classes- Network with trainers, dietitians- Educate staff on how your services may help clients- Utilize comprehensive intake form- Take classes / exercise at facility
Fitness centers often have highly motivated clientele.Good place to gain experience and to work with a variety of sports injuries
Celebrities / Athletes
- Get legal advice about employment contract- Clarify what is expected of you- Clarity how travel expenses, lodging, meals are paid- Maintain good communication and boundaries
Celebrity patrons of an establishment may offer you a job.These jobs are glamorous but are demanding. You may be required to travel and caterthe celebrity or athlete.
Corporate Wellness Programs
- Local chapter of Wellness Council www.welcoa.org- Contact local businesses- Chair massage experience- Network at health fairs- Arrange to be paid hourly- Get advice from others (non-competing) therapists
Each dollar spent on employee wellness returns three in productivity!Wellness initiatives create a healthy and happy productive staff.May include chair massage, fitness classes, smoking cessation, nutrition, yoga, etc...Flex benefits may cover wellness services and classes.
Hospice
- Allow ample time for record keeping- Keep detailed, accurate records- Know contraindications- Gentle touch therapy is effective in easing pain- Be prepared to adapt to unexpected schedule changes
Terminal or incurable illnesses populationUsually paid a flat rate fee Can be emotionally demandingMay need to adapt treatment (working with client in bed)
On-Site and Outcalls
- Safety: communicate with someone avoid late-night apppointments - Set a price to reflect travel time- Schedule wisely (group massages in same location)- Establish boundaries (eg. lateness of client)
Advantages: low overhead convenient for the client
Disadvantages: Must carry equipment Extra time
Uncontrollable distractions
Primary Care Provider Office
- Give free demonstrations- If paying per session, negotiate a monthly payment limit- Be clear on your role- Market yourself to current patients
Therapist usually pays a flat or per session (safety net)Advantages: share marketing expenses good source of referrals sense of community
Disadvantages: may need to sign a restrictive covenant agreement PCP may not refer anyone
Group Practice
Group Practice
camraderieBrainstorming tx.variety of servicesprofessional imageextensive office resourcescost-effective
Benefits: Considerations:
delayed payment (insurance)complex financial arrangementscreate clear written agreements
Group Practice
• Holistic Health Care ClinicsOffer a variety of services – chiro., acupuncture,
massage• Specialty Clinics Focus upon a single specialty• Medical Clinics Sports medicine, Physical therapy clinics Formed as an association of partnershipPractitioners can operate as separate businesses but work together and share office space, rent, maintenance expenses.
Aspects of Group Practice
Aspects of Group Practice
2. Interviews
Share dreams, goals and concernsLook for commonalities and possible conflictsCompatible personalities?
Aspects of Group Practice
3. Roles, Goals & Expectations
Delineate in writing, goals and expectationsCreate dissolution (buyout) agreementDesign full business plan before partnershipClarify financial arrangements
Aspects of Group Practice
4. Legal Status
Most group practices are associationsPartnership = jointly owned business
Aspects of Group Practice
5. Finances
Create a contract - outline each person’s financial obligationAgree on operating budgetHire financial advisor
Aspects of Group Practice
6. Product Sales
Source of additional incomeDetermine method and percentage of reimbursement
Aspects of Group Practice
7. Marketing
Shared expensesDevelop marketing plan
- define goals- define target dates- budget
Aspects of Group Practice
8. Interaction Levels
Clarify desired level of interaction- to share expenses only?
Hold regular business meetings
Aspects of Group Practice
9. Office Logistics
Day to day activities- preparing office for clients- restocking supplies- cleaning- coordinating repairs
May need a “policy and procedure” manual
- re: phone etiquette,
Aspects of Group Practice
10. Scheduling Clients
Create client scheduling policyWho gets the next yellow page referral?