Mass media. Media for information newspaper radio televison internet.
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Transcript of Mass media. Media for information newspaper radio televison internet.
Media for informationMedia for information
newspapernewspaper radioradio
televisontelevison internetinternet
1. newspaper1. newspaper
newspapernewspaper: since 1400: since 1400 ffirst daily newspaper: 1650irst daily newspaper: 1650 Proper Proper massmass media later media later, because of th, because of the e
improvement of printing machine in 1845 improvement of printing machine in 1845 (Gutenbergs (Gutenbergs inventioninvention 1442) 1442)
peak peak in the first half of the 20.centuryin the first half of the 20.century 70%70% of all people of all people read the read the daily daily
newspaper in Germanynewspaper in Germany
The results of our survey
Newspapers have always been a very important kind of media, even
in the childhood of our grand-parents.
Every day we get news and information from all over the
world.
2. Radio2. Radio
ffirst show 1923 irst show 1923 ““Funk-Stunde“ BerlinFunk-Stunde“ Berlin
CCut-out in ut-out in 30s as you 30s as you have placehave placed alld all parts parts in the bin the boxox
ca. 79% ca. 79% of the of the Germans aged 14Germans aged 14 listen to the radio on a listen to the radio on a daily basis (about daily basis (about 51,252 51,252 mmillionillion people) people)
time after time after first broad-first broad-castingcasting
audience audience after after first first broadcastingbroadcasting
1 mont1 monthh 9895 people9895 people
1 1 yearyear 872.600 872.600 peoplepeople
2 2 yearsyears 2.334.000 2.334.000 peoplepeople
The results of our surveyThe first audio broadcasting was about 1930.
Our grandparents: In their childhood they listened to the radio every day. The German name for the channel
was ”Volksempfänger”, which was a kind of inexpensive radio set produced under the Nazis in Germany.
There were news, the air raid warnings and quiz shows.
Our parents: In their childhoot they listened to news, music, sport events and other kinds of entertainment as
they do today.
Present time: The radio hasn‘t changed much since the childhood of our parents.
3. 3. TTelevisionelevision
1897 invention of 1897 invention of „Braunsche Röhre“„Braunsche Röhre“
was presented 1928 was presented 1928 at radio show in Berlin at radio show in Berlin
off off 1935 1935 constant constant showshow
ssince 1967 colour ince 1967 colour televisitelevision on in Germany in Germany
19521952 300 300
19551955 100.000100.000
19571957 1.000.0001.000.000
19591959 2.000.0002.000.000
19601960 3.500.0003.500.000
19641964 7.000.0007.000.000
Number of people who watched TV in Germany
The results of our survey
TV was presented about 1950.
Grandparents: Only very few people had enough money to buy a TV, so they met at a place where somebody had one to watch TV together. There
were news and some entertainment series.
The present time: TV has become very popular until now.
4. Internet4. Internet
1960 foundation for th1960 foundation for the e InternetInternet 1980 ev1980 evoolution of the lution of the wworld orld wwide ide wweb eb mmain founder US-ain founder US-ppsychologsychologistist J.C.R. J.C.R.
LickliderLicklider 2011: 22011: 2..1 billion people used the 1 billion people used the iinternetnternet
The results of our survey
About 1990, the internet was free for everyone.
Students: The Internet is used for news, information,
entertainment and communication