Mass Media Committee Proposal - Ascue, Nemo

10
UNIVERSITY STUDENT COUNCIL 2015-2016 MASS MEDIA COMMITTEE PROPOSAL PROPONENT: USC COUNCILOR NEMO ASCUE I. RATIONALE Communication is an integral part of any organization. Without the very basic understanding of the process, the aims and thrusts of the institution would be left as mere potentials and never as active initiatives. Thoughts are to be translated into ideas and transformed into action through integral channels and means of transmission to any target audience. As a representative government, the University Student Council is tasked to hold in high regard open, effective, and efficient communication lines – embodying transparency and accountability to and for the public. We have the sole mandate of keeping the UP community informed: from the very affairs of the council down to the very last operational detail affecting each and every Iskolar ng Bayan. But more than being informed, our bigger role is to involve the UP community in shaping the nation through awareness. Effective management and planning of communication, from information dissemination to active participation, is essential in building an environment conducive for responsiveness and proactivity. In order to serve the best interests of our constituency, it is imperative that we dissect communication as an ongoing and cyclical process: a constant exchange of feedback and sentiments, qualified by various communicative contexts. This aspect of operations is essential in maintaining existing productive relationships and in building new connections with the various sectors of the University. Communication is a multi-faceted discipline involving various aspects of interaction. From traditional means to technological developments, any organization has the capacity to utilize this nature of transmission into creating stories of involvement within and beyond the student body. But the key to an active end goal is an efficient first step – and this is where the Mass Media Committee comes in. The Mass Media Committee is tasked of getting all of the initiatives of the University Student Council known to the public not as mere activities but of utmost and direct importance to each and every Iskolar ng Bayan. The Mass Media Committee’s main thrust of transparency and accountability is anchored to this very concept of communication – for us to properly and adequately inform the students, to bridge the gap within and beyond various sectors of the University, to welcome constructive feedback, and to encourage student involvement. As a standing committee of the USC, the Mass Media Committee at all times should serve as a liaison between the Council and the University. The Mass Media Committee shall ensure that it is always at the service of the students and the different sectors in UP Diliman. The

description

MMC Proposal for USC1516

Transcript of Mass Media Committee Proposal - Ascue, Nemo

  • UNIVERSITY STUDENT COUNCIL 2015-2016

    MASS MEDIA COMMITTEE PROPOSAL

    PROPONENT: USC COUNCILOR NEMO ASCUE

    I. RATIONALE

    Communication is an integral part of any organization. Without the very basic

    understanding of the process, the aims and thrusts of the institution would be left as mere

    potentials and never as active initiatives. Thoughts are to be translated into ideas and

    transformed into action through integral channels and means of transmission to any target

    audience.

    As a representative government, the University Student Council is tasked to hold in high

    regard open, effective, and efficient communication lines embodying transparency and

    accountability to and for the public. We have the sole mandate of keeping the UP

    community informed: from the very affairs of the council down to the very last operational

    detail affecting each and every Iskolar ng Bayan. But more than being informed, our bigger

    role is to involve the UP community in shaping the nation through awareness.

    Effective management and planning of communication, from information dissemination to

    active participation, is essential in building an environment conducive for responsiveness

    and proactivity. In order to serve the best interests of our constituency, it is imperative that

    we dissect communication as an ongoing and cyclical process: a constant exchange of

    feedback and sentiments, qualified by various communicative contexts. This aspect of

    operations is essential in maintaining existing productive relationships and in building new

    connections with the various sectors of the University.

    Communication is a multi-faceted discipline involving various aspects of interaction. From

    traditional means to technological developments, any organization has the capacity to

    utilize this nature of transmission into creating stories of involvement within and beyond the

    student body. But the key to an active end goal is an efficient first step and this is where

    the Mass Media Committee comes in. The Mass Media Committee is tasked of getting all of

    the initiatives of the University Student Council known to the public not as mere activities

    but of utmost and direct importance to each and every Iskolar ng Bayan.

    The Mass Media Committees main thrust of transparency and accountability is anchored to

    this very concept of communication for us to properly and adequately inform the

    students, to bridge the gap within and beyond various sectors of the University, to welcome

    constructive feedback, and to encourage student involvement.

    As a standing committee of the USC, the Mass Media Committee at all times should serve as

    a liaison between the Council and the University. The Mass Media Committee shall ensure

    that it is always at the service of the students and the different sectors in UP Diliman. The

  • significance of MMC shall not be limited to the confines of the university but rather shall

    explore and tap into the limitless potentials of communication as a process. It shall

    endeavor to reinforce the importance of the University Student Council and its involvement

    on the various issues faced by our society, together with the UP community.

    II. VISION/MISSION

    VISION

    The Mass Media Committee envisions itself as a primary arm of the University Student Council in

    promoting transparency and accountability to which in the process of, acts as the initial force in

    encouraging active participation from the public. This being said, the MMC would veer away from

    merely referencing to the Aristotelian Model of Communication. It puts a premium in factors that

    presents the communication process in any undertaking as non-linear.

    It seeks to follow the Shannon-Weaver model of communication in recognition of the nature of

    communication as an ongoing process of evaluation and feedback a premium facet of true

    accountable and transparent representation. It also acknowledges the diversity of the UP

    community that has to be taken into consideration in crafting communication plans to best serve

    the interests of the audience: all geared towards proper information dissemination and proactive

    responsiveness.

  • Through these models, the Mass Media Committee envisions itself as something more than just a

    publicity arm of the University Student Council. It seeks to be at the forefront of actively inviting

    students to take part and be part of the University Student Councils thrusts in serving not just the UP

    community but also the Nation as a whole.

    The committee envisions itself at the forefront of upholding freedom of expression. It will serve as a

    champion of press freedom, and it shall continuously fight for journalists rights.

    Image Sources: http://communicationtheory.org/shannon-and-weaver-model-of-communication/ http://communicationtheory.org/aristotle%E2%80%99s-communication-model/

    MISSION

    To improve on information dissemination mechanisms, making it faster, more efficient, and of

    wider reach

    To constantly inform and raise the awareness of all UP students in all undertakings of the

    University Student Council involving various campaigns of social significance, policies affecting

    the students, and other initiatives directly benefiting the UP community

    To reinforce the acquired reputation of The Oblation as the premiere tool of the University

    Student Council in promoting transparency and accountability

    To strengthen good relations with the press, the public, and other important sectors

    To uphold transparency and accountability in the USC

    To further define the role of the USC to a students everyday life

    To establish coordination with various student agencies and organizations in promoting the

    endeavors of the USC.

    To raise the awareness of the student body on issues of social concern

    To provide an avenue for student consultation and feedback

    To champion student involvement and participation in the University Student Council.

    To be at the forefront of campaigns against journalist-killings, campus journalist harassments,

    and publication suppressions.

    The Mass Media Committee shall at all times preserve and uphold the USCs integrity. It will never

    disseminate false information to the public. The Mass Media Committee shall stay true to responsible

    journalism by being impartial, objective, and non-discriminatory: all leading up to becoming an agent of

    fairness and justice.

  • III. GENERAL AND SPECIFIC PLANS OF ACTION

    a. COMMUNICATION PLAN

    i. In an attempt to be more collaborative in terms of crafting plans for publicity,

    activation, and other similar initiatives, the MMC would want to introduce a

    new internal mechanism for the USC the Communication Plan Strategy Form.

    ii. This shall seek to make the strategy more qualitative in origin putting into

    account the initial perception of the project proponents and tweaking it based

    on the standard of the Mass Media Committee. This shall also help the

    committee in crafting a more comprehensive and effective strategy in terms of

    relaying a message to the student body.

    iii. As much as possible, this form will exhaust all possible media in crafting the best

    communication plan for the said endeavor.

    iv. It shall follow these steps:

    1. Clearly lay down the purpose behind the communication plan

    2. Characterize your audience

    3. Craft your message

    4. Evaluate your concrete resources

    5. Prepare for challenges

    6. Deal with partnerships and other channels of communication

    7. Create an action plan

    8. Evaluate midway through and adjust accordingly v. Document attached, source:

    1. http://ctb.ku.edu/en/table-of-contents/participation/promoting-interest/communication-

    plan/main

    2. http://www.mindtools.com/CommSkll/CommunicationsPlanning.htm

    b. BRANDING

    i. Utilize all mediums in relaying information to the student body (both online and

    on ground)

    ii. Bridge the USC and the Local College Councils through the League of College

    Councils Convener/USC Vice Chairperson regarding the USCs initiatives on

    campaigns, activities, and services

    iii. Task the College Representatives in maintaining and updating their respective

    USC Boards in their colleges which shall contain correspondences, posters,

    transcripts, blitz, etc.

    iv. Reinforce existing positive reputation of the USC and strengthen this image to

    new partners

    v. Develop good relationship with the constituents of the USC

    vi. Branding of the USC : Engaging and Open

    vii. CREATIVES SAMPLES (USC Banner, USC Letter Head, USC ID ,USC Update

    Template, USC Blitz, USC Flag, USC DP & Cover Photo)

    1. USC Brand Manual for Publicity Materials

  • a. Following last years initiative, the MMC will formulate a brand

    manual on the USCs publicity materials.

    b. This will solidify the brand and will create a stronger identity for

    the USC

    2. USC Charter/Manual

    a. This document shall serve as a guide for students to know more

    about the USC. It shall contain the USCs constitution, house

    rules, and offered services for students.

    3. Organizational Manual

    a. This is to be done in partnership with the Secretariat

    Committee. It shall serve as a guide for organizations in terms of

    operations.

    b. It shall contain organizational recognition process, venue rates,

    organizational tips, and a copy of all important policies

    governing their activities.

    4. BRANDit: Brand Assistance for Organizations

    a. The Mass Media Committee will offer services to organizations

    who wish to create, strengthen, or change their brand. Seminars

    on communication strategies, public relations, and creatives will

    be given to these organizations.

    c. SPECIFIC PROJECTS

    i. CREPe: College Representative Extreme!

    1. Official USC text messages will come from either the Chairperson or the

    MMC Head. This will be passed onto the College Reps.

    2. All College Reps will be tasked to have a College Student Directory. They

    are designated as the official USC briggers for their respective colleges.

    3. College representatives will be tasked to have 10 volunteer/participants

    ready to attend USC events/mobilizations.

    ii. WebJob: USC Website Revamp

    1. Apart from containing pertinent information, the USC website will serve

    as an online evaluation/grievance desk where students may freely raise

    their concerns.

    iii. Blitz-Blitz Pow! USC Blitz 2.0

    1. This initiative will further strengthen the reach of the existing

    mechanism on releasing minutes of the meeting. To make it more

    student-friendly, it is to be released in an infographic format.

    2. Selected General Assemblies will also be livestreamed online for public

    access.

    iv. SuppORG: Support Mechanism for Organizations

    1. The Mass Media Committee shall offer help in promoting/publicizing

    events of organizations in its online mediums: website, facebook page,

    twitter, etc.

  • v. Click pa More!

    1. This initiative aims to transform the USCs online platforms as an

    interactive medium for students. Tasks would be given online involving

    UP trivia, USC events, and social issues in an attempt to engage the

    students further.

    vi. IskoPA: Isko TV 2.0

    1. This will serve as a mid-semester evaluation platform for the students.

    The video will feature campaigns, activities, and services of the USC

    prior to the videos release.

    2. Apart from serving as a progress report, Isko TV will also have a feature

    segment: showcasing the students way of life from organizations to

    actual courses in UP Diliman.

    vii. #KwentongIsko

    1. Patterned over Humans of New York, this will showcase people from

    various sectors of the University to raise awareness regarding

    community issues. It would also serve as a platform for student

    achievers to be recognized and for them to inspire fellow students.

    viii. Station ID

    1. In an attempt to further reach the students, the Mass media Committee

    will spearhead the production of a video introducing the members of

    the USC. This would also cover the main thrusts and objectives of the

    USC as an institution.

    ix. UP UP Here we go!

    1. In partnership with the League of College Councils, the Mass Media

    Committee shall engage in a year round information dissemination on

    all the courses of UP. This will feature all courses to give aspiring UP

    students a clearer picture of what UP has to offer.

    2. Apart from online brochures, this is to be done in partnership with Isko

    TV to release info-videos about UP courses.

    x. Puno, Bulaklak, at Iba pa: Dormers Publication

    1. This will be done in partnership with the Alliance of Concerned

    Dormitories and the Basic Student Services Committee. Apart from

    giving an avenue for artistic expression, this will also serve as an

    opportunity to further mainstream dormers concerns.

    xi. Oblation 2.0

    1. This shall contain the coverage for all USC campaigns, activities, and

    services. Apart from these, it shall also include progress reports from

    various committees.

    2. The Oblation shall also serve as an avenue for the USC Members and its

    volunteers to learn and to practice responsible journalism within the

    University.

  • 3. Oblation 2.0 will serve as the main arm of the USC in promoting ethical

    reporting within and beyond the University.

    4. This will also feature winning submissions for the feature section and

    will jumpstart the creation of a USC Literary Folio in partnership with

    the Committee on Culture and the Arts.

    xii. DZ iz IT!: DZUP pa More!

    1. In an attempt to maximize all means of communication within the

    University, the USC shall further strengthen its partnership with DZUP in

    publicizing events.

    2. Apart from this, the MMC will place radios in strategic locations for

    students to directly hear from the Universitys official station.

    xiii. USC Corner Check Up (suggestions corner/box)

    1. The College Representatives will be tasked to regularly update their

    respective USC boards.

    2. As a check and balance mechanism, the MMC head will also conduct

    rounds at least once every two weeks to monitor posting.

    3. The USC Corner in all Colleges will also have a suggestion/evaluation

    box for students to leave feedback.

    xiv. HUBBy = USC Media Hub

    1. This initiative aims to heighten the visibility of all USC committees.

    Interactive booths with activities would be set up for the students to

    take part in.

    2. HUBby will also serve as a brand activation stage for upcoming USC

    initiatives.

    3. It shall also serve as an avenue for students to directly relay their

    concerns to the USC.

    xv. Press Release + Documentation

    1. The MMC shall take charge of all live documentation and post event

    documentation in all endeavors of the USC.

    2. Even before the Oblation is released, the MMC, in partnership with the

    Secretariat Committee, shall release a report/evaluation after every

    undertaking for the publics reference.

    3. It shall be a habit of the USCs MMC to send out Press Releases to

    ensure wider coverage of USC campaigns, activities, and services.

    xvi. UAAP Coverage

    1. The USC shall show support to our Varsity teams by partnering with the

    CHK Student Council in covering all competitions. The USC channels

    shall be used for updates regarding the Universitys standing.

    2. This shall also act as an effort to invite more students to actively support

    our varsities during their competitions.

    xvii. U-M-G: USC Meet and Greet

  • 1. The MMC will set appointments with the various

    college/department/organizational general assemblies to deliver

    progress reports and accept concerns from students.

    xviii. USC Press Conference

    1. Upholding transparency and accountability, the USC will provide

    another avenue to deliver their progress report and accept questions

    from the public.

    2. All student publications and organizations will be pooled together to

    constructively evaluate the performance of the USC so far.

    xix. Quickie sa Gabi

    1. Apart from the Press Conference initiative, the MMC shall organize a

    sem-ender event in partnership with the Committee on Culture and the

    Arts.

    2. This will serve as a less formal avenue for students to ask questions and

    raise concerns to the USC while enjoying the company of good music

    and short performances from students.

    xx. Breakfree: MMC Campaign

    1. The MMC shall have campaigns against impunity and shall continuously

    fight for journalists rights all year-round.

    2. It aims to raise the awareness of UP students in the dire situation of

    media men in the country and encourage active participation to call

    against these atrocities.

    3. Active partnership with the College of Mass Communications Mass

    Media Awareness Month will also be intensified.

    xxi. Youth Media Literacy Forum

    1. Realizing our obligation as Iskolars ng Bayan, the MMC would be

    spearheading a forum aiming to inform high school students about

    media in partnership with University Student Publications.

    2. Its focal points for discussion would be the Campus Journalism Act of

    1991 to inform high school student journalists of their rights and

    impunity cases involving media practitioners.

    3. This will also serve as a platform to evaluate whether the laws in the

    Philippines are enough to safeguard these young campus journalists

    from censorship and abuses.

    xxii. Titik Ethics: Ethics Awareness Series

    1. A series of infographics to be released on ethical reporting across media

    (print, online, etc.) targeting UP students and beyond.

    2. In partnership with NGOs upholding ethical journalism, the USC would

    be recognizing student publications which best upheld honor and

    excellence throughout their reporting mechanisms.

    xxiii. Turn the Rights On!

  • Mass Media Committee Head (Public Relations Officer)

    Publication Officer

    Editorial Staff

    Creatives Officer

    Layout and Graphic Artists

    Information Dissemination Officer

    Communications Team

    External Media Liaisons Officer

    Communications Team

    Mass Media Campaign Officer

    Campaign Team

    1. This information drive will mainstream the draft of the UP Students

    Magna Carta in partnership with STRAW Committee

    2. Apart from online means and paper, the Mass Media Committee will

    also hold other creative activation strategies for the campaign.

    xxiv. E-UP & SAIS Watch

    1. The MMC shall strictly monitor the implementation of the said systems.

    It shall act as a main desk to coordinate specific concerns which would

    be the basis for a comprehensive evaluation and policy paper

    concerning the system.

    IV. COMMITTEE STRUCTURE

    a. Mass Media Head / Public Relations Officer

    As lifted from the USC constitution:

    i. Release news items regarding Council ctivities to all media

    ii. Promote goof relations with the press and the public

    iii. Answer inquiries about the Council

    iv. Head the Mass Media Committee

    The Mass Media Head / Public Relations Officer shall also:

    i. Assume Editor-in-Chief of the Oblation

    ii. Strategize for the most efficient manner of distribuing printed materials such as

    posters, statements, fliers, and/or newspapers, etc

    iii. Act as media point person next to the USC Chairperson should external firms

    seek information about the USC

    iv. Release advisroies concerning the USC and other student-related directives

    v. Be at the forefront of transparency and accountability concerning the USC

  • vi. Delegate tasks within the Mass Media Committee

    vii. Perform other functions that the USC Chairperson may deem fit

    b. Publication Officer

    I. Assume Associate Editor of the Oblation

    II. In charge of collating all articles from editorial staff, USC members, and

    volunteers/guest writers

    III. Take charge of initial proofreading before being submitted to the EIC

    IV. Perform other functions delegated by the MMC Head

    c. Creatives/Publicity Officer

    I. Act as main person for promotions and release of other creative paraphernalia

    II. Act as layout editor of all council paraphernalia

    III. Perform other functions delegated by the committee head

    d. Information Dissemination Officer

    I. Shall ensure swift release of improtant announcements directives through the

    respective channels (e.g. suspension of classes, required activities, consultation

    dates, etc).

    II. Shall assist the MMC Head in overseeing all local college bulletin boards

    III. Strategize with the MMC Head for the most efficient approach in spreading

    announcements: both online and on ground

    IV. Perform other functions delegated by the MMC Head

    e. External Media Liaisons Officer

    I. Serve as a bridge to various student publications and media of the University

    II. Coordinate with various sectors of the University in need of USCs assistance

    III. Shall craft immediate event reports/press releases as cleared by the USC

    IV. Perform other functions delegated by the MMC Head

    f. Mass Media Campaign Officer

    I. Act as the main arm in promting awareness regarding impunity and other forms of

    violations to free speech within and beyond the University

    II. Shall co-head forums concerning journalists rights that have been consistently

    maligned

    III. Help in strategizing campaign execution of the Mass Media Committee all year-

    round

    IV. Perform other functions delegated by the committee head