Mass Media and Society, Chapter 3: Books
description
Transcript of Mass Media and Society, Chapter 3: Books
![Page 1: Mass Media and Society, Chapter 3: Books](https://reader033.fdocuments.us/reader033/viewer/2022051209/547ff3f0b4af9f6d178b457a/html5/thumbnails/1.jpg)
Mass Media and Society
Chapter 3: Books
Jan. 24, 2014
![Page 2: Mass Media and Society, Chapter 3: Books](https://reader033.fdocuments.us/reader033/viewer/2022051209/547ff3f0b4af9f6d178b457a/html5/thumbnails/2.jpg)
Chapter 3:Books
• History of books• Books and development
of U.S. popular culture• Major book formats• Current publishing trends• Influence of new
technology
![Page 3: Mass Media and Society, Chapter 3: Books](https://reader033.fdocuments.us/reader033/viewer/2022051209/547ff3f0b4af9f6d178b457a/html5/thumbnails/3.jpg)
Gutenberg
• Mechanical movable type, 1448
• Gutenberg Revolution paved the way for commercial mass printing of books
![Page 4: Mass Media and Society, Chapter 3: Books](https://reader033.fdocuments.us/reader033/viewer/2022051209/547ff3f0b4af9f6d178b457a/html5/thumbnails/4.jpg)
Results of mass production
• More books at lower cost led to greater reach, helped fuel Renaissance
• Knowledge became democratized
• Books published in vernacular
![Page 5: Mass Media and Society, Chapter 3: Books](https://reader033.fdocuments.us/reader033/viewer/2022051209/547ff3f0b4af9f6d178b457a/html5/thumbnails/5.jpg)
Document control
• Copyright: gives the right to exclude others from copying, distributing and selling a creator’s work
• Public domain: When copyright expires, content can be used freely
![Page 6: Mass Media and Society, Chapter 3: Books](https://reader033.fdocuments.us/reader033/viewer/2022051209/547ff3f0b4af9f6d178b457a/html5/thumbnails/6.jpg)
Copyright
• Began with 14-year terms, expanding to initial 28 and then renewable for 28
• Copyright Act of 1976 extends copyright to life of author plus 50 years
![Page 7: Mass Media and Society, Chapter 3: Books](https://reader033.fdocuments.us/reader033/viewer/2022051209/547ff3f0b4af9f6d178b457a/html5/thumbnails/7.jpg)
Copyright
• 1998’s Copyright Term Extension Act added 20-year extension to all copyrighted works
• Called the “Mickey Mouse Protection Act” because Disney lobbied for it
![Page 8: Mass Media and Society, Chapter 3: Books](https://reader033.fdocuments.us/reader033/viewer/2022051209/547ff3f0b4af9f6d178b457a/html5/thumbnails/8.jpg)
Fair Use
• 1976: For the first time, specified ways in which a work under copyright can be legally used
• “Criticism, comment, news reporting, teaching, scholarship or research is not an infringement”
![Page 9: Mass Media and Society, Chapter 3: Books](https://reader033.fdocuments.us/reader033/viewer/2022051209/547ff3f0b4af9f6d178b457a/html5/thumbnails/9.jpg)
Girl Talk
![Page 10: Mass Media and Society, Chapter 3: Books](https://reader033.fdocuments.us/reader033/viewer/2022051209/547ff3f0b4af9f6d178b457a/html5/thumbnails/10.jpg)
Books and U.S. popular culture
• 1852: “Uncle Tom’s Cabin” helps start a war
• 300,000 copies sold in first year
• Stage and film adaptations, some unauthorized
![Page 11: Mass Media and Society, Chapter 3: Books](https://reader033.fdocuments.us/reader033/viewer/2022051209/547ff3f0b4af9f6d178b457a/html5/thumbnails/11.jpg)
Books and U.S. popular culture
• Twain (humor, social commentary) and Poe (horror, detective/mystery)
• Multicultural literature• Novel franchises
![Page 12: Mass Media and Society, Chapter 3: Books](https://reader033.fdocuments.us/reader033/viewer/2022051209/547ff3f0b4af9f6d178b457a/html5/thumbnails/12.jpg)
Publishing trends
• Blockbuster syndrome• Book superstores’ rise
and fall• Role of independent
booksellers
![Page 13: Mass Media and Society, Chapter 3: Books](https://reader033.fdocuments.us/reader033/viewer/2022051209/547ff3f0b4af9f6d178b457a/html5/thumbnails/13.jpg)
Influence ofnew technology
• E-books make up less than 5 percent of market but growing
• More than a million public domain titles available
• Publisher conflict with Amazon
![Page 14: Mass Media and Society, Chapter 3: Books](https://reader033.fdocuments.us/reader033/viewer/2022051209/547ff3f0b4af9f6d178b457a/html5/thumbnails/14.jpg)
E-books• 28 percent read e-books
in 2014, up from 17 percent in 2011
• Just 4 percent are “e-book only’ readers
• Americans read an average of 5 books a year; trend is steady
![Page 15: Mass Media and Society, Chapter 3: Books](https://reader033.fdocuments.us/reader033/viewer/2022051209/547ff3f0b4af9f6d178b457a/html5/thumbnails/15.jpg)
Influence ofnew technology
• Digitizing libraries• Print-on-demand and self-
publishing grows increasingly popular for professional and amateur writers