Mass Comm Week Blog 2008 Google Analytics

Cindy Royal, Ph.D

Assistant Professor

Texas State University

School of Journalism and Mass Communication

croyal@txstate.edu

www.cindyroyal.com

www.onthatnote.com

cindytech.wordpress.com

Mass Comm Week Blog

Used blogger; purchased txstatemcweek.com domain $10 – all other features were free

Customize blog design; included graphics from print campaign

Side bar included Overview/Description, link to full schedule, live video info, Picasa photo slideshow, Twitter feed, related links, blog archive

Students posted previews and articles, took pictures, a few shot video, made photo slideshows

Live video of three sessions via Ustream.tv; recorded archive

Absolute Unique Visitors

Oct. 7 – Nov. 6 9,380 Week of Mass Comm Week (Oct. 19-Oct. 25) – 8,273 Before MC Week - 453 Since MC Week (until Nov. 6) – 953

Visits (not unique)

Oct. 7 – Nov. 6 11,319 Week of Mass Comm Week (Oct. 19-Oct. 25) – 9,383 Before MC Week - 700 Since MC Week (until Nov. 6) – 1,236

Pageviews

Oct. 7 – Nov. 6 19,831 Week of Mass Comm Week (Oct. 19-Oct. 25) –

15,637 Before MC Week – 1,412 Since MC Week (until Nov. 6) – 2,782

Visits from Countries

11,319 visits came from 77 Countries US – 8,989 Canada – 808 UK – 668

(179 came from London) Australia – 267 Ireland – 58 New Zealand – 46 Netherlands – 44 Sweden – 42 Germany – 39 Other - 358

Visits by State

8,989 visits from 52 regions (includes DC and undefined) Texas 3,207 CA – 899 NY – 360 IL – 267 FL – 265 PA – 247 OH – 220 WA – 217 MI – 186 NJ – 179

Texas

CA

NY IL FLPA

OHWA

MI

NJ

Other

Visits by Top States

Texas Cities Visits

San Marcos – 1,309 Austin – 882 San Antonio – 174 McNeil – 120 Houston – 76 Kyle – 74

Frequency of Visits

Most only visited the site one time 1 time - 9,344 2 times - 885 3 times – 297 4 times – 158 5 times – 103 ... 9-14 times– 149 15-25 times– 105 26-50 times- 68 (these indicate a very interested core group) 9 of us visited 201+ times (I'm sure that includes me and Dara,

accessing from different locations)

Traffic Sources - visits Rooster Teeth site referrals – 8,073

Direct to site – 1,349

Google – 454

Blogger search – 348

masscomm.txstate.edu – 306

txstate.edu – 245

twitter.com – 126

inthepinktexas.com – 63

facebook.com – 60

austinchronicle.com 11

star.txstate.edu 11

kchaynes.blogspot.com – 10

ktsw.txstate.edu - 9

What the above shows is that one really connected speaker can drive lots of traffic. It also shows how effective other sites are at generating traffic (dept site, university, twitter, etc.)

Content Pageviews

The home page drew the most Pageviews, 12,782 – drove most content to the site through there.

Live stream page – 1,425 Burnie Burns video archive page – 1,220 Mass Comm Week Schedule Page – 807 Scott McClellan Keynote video archive page –

129

Ustream video pages

Burnie Burns – 181 watched live; 3,042 have watched recorded.

Scott McClellan – 28 watched live; 93 watched recorded

Statesman Twitter panel – 24 watched live; 176 watched recorded

More detailed analysissince MC Week ended

Oct. 24- Nov. 6

1,939 Visits

1,516 Absolute Unique Visitors

4,155 Pageviews

Visits

US 1620

Canada 103

UK 81

Australia 43

Texas 862

CA 130

NY 51

IL 30

FL 30

San Marcos 397

Austin 244

San Antonio 49

Top Content

Home page 1856

Burnie Burns Video Archive page 508

Mass Comm Week Sched 95

Scott McClellan video archive page 83

PR/AD alumni 78

Burnie Burns Preview 55

Fashion Show 50

Web 2.0 in the Real World 35

Traffic

Rooster Teeth sites 1020

Direct 267

Google 263

masscomm.txstate.edu 143

bloger.com 109

inthepinktexas.com 25

Conclusions

The Mass Comm Week Blog was a huge success based on number of visitors it generated; continues to generate visits

Students were generally enthusiastic about the broad range of participation

Live video streams were also very popular. More video streams could be done in the future with proper equipment and staff

The blog expanded the reach of Mass Comm Week much further than our region, to the US and globe

Improvements can be made in participation, promotion of blog, encouragement of comments, other social media tactics