This advert helps fulfil the needs of problem solving and respect of others, as you are helping to solve other people’s problems and showing respect for them.

This advert fits in the physiological section, as food is one of the main things you need, and is included in the box.

This advert for life insurance helps fulfil the need of security of the family, as well as health, so it is in the safety section.

Make up adverts fit into the ‘esteem’ category, as it makes people feel more confident and better about themselves.

This Wii advert fits in the love and belonging section, as it shows a family enjoying each other’s company.