mascch04-12e
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©2013 John Wiley & Sons, Inc. All rights reserved. 4-1
1-1©2013 John Wiley & Sons, Inc. All rights reserved.
JOHN R. SCHERMERHORN, JR.
MANAGEMENT12th Edition
C h a p t e r 4
ExternalEnvironment andOrganizational
Culture
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©2013 John Wiley & Sons, Inc. All rights reserved. 4-2
Planning Ahead —Chapter 4 Study Questions
1. What is in the general or macro environment oforganizations?
2. What are key elements and issues in the specific ortask environment of organizations?
3. How do organizations accomplish innovation?4. What are the emerging issues of sustainability and
the environment?
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Chapter 4 Learning Dashboard
1. The General or Macro Environment1. Economic conditions2. Legal-political conditions3. Sociocultural conditions4. Technological conditions5. Natural environment conditions
2. The Specific or Task Environment1. Stakeholders and value creation2. Competitive advantage3. Uncertainty, complexity, and change
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Chapter 4 Learning Dashboard
3. Environmental and Innovation1. Types of innovations2. The innovation process3. Disruptive innovation and technology
4. Environment and Sustainability1. Sustainable development2. Sustainable business3. Human sustainability
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Takeaway 1: The General or Macro Environment
The general or macroenvironment — all of the background
conditions in the external environment of the organizationincluding:
Economichealth of the economy
Legal-politicalphilosophy/objectives of political party running the government
Socio-culturalnorms, customs, social values
Technologica ldevelopment and availability of technology
Natural environmentnature and conditions of environment
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Figure 4.1 Sample elements in the general
environments of organizations
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Takeaway 1: The General or Macro Environment
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Economic conditions – overall health of economy in terms of financial markets,
inflation, income levels, and job outlook – Offshoring – outsourcing of jobs to foreign locations – Reshoring – return of jobs from foreign locations
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Takeaway 1: The General or Macro Environment
• Legal-political conditions – laws and regulations, government policies, and the
objectives of political parties –
vary from one country to the next – Internet censorship - deliberate blockage of public
access to information posted on the Internet
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Takeaway 1: The General or Macro Environment
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Sociocultural conditions – diversity issues relating to educational opportunity,
access to technology, housing/job options – norms, customs, demographics, and societal values – Generational cohorts -- people born within a few years
of one another and who experience somewhat similarlife events during their formative years
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Takeaway 1: The General or Macro Environment
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Technological conditions – social media, features and “apps” on smart
phones – brings both opportunities and problems – work-life balance
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Takeaway 1: The General or Macro Environment
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Natural environment conditions – nuclear plant failure, oil spill, hurricane – “carbon neutral,” “green”, “sustainability” –
Sustainable business – meets both the needs ofcustomers and protects the natural environment
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Takeaway 2: The Specific or Task Environment
The specific (task) environment - actualorganizations, groups, and persons with whoman organization interacts and conducts business•
Includes important stakeholders such as:
Customers Suppliers Competitors Regulators Owners
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Takeaway 2: The Specific or Task Environment
Multiple stakeholders in the environment of an organization
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Takeaway 2: The Specific or Task Environment?
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Competitive advantage – a core competency that clearly sets an
organization apart from competitors and gives itan advantage over them in the marketplace
– Companies may achieve competitive advantagein many ways, including:
• Costs,• quality,• delivery,• flexibility
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Takeaway 2: The Specific or Task Environment
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Environmental uncertainty – a lack of complete information regarding what
exists and what developments may occur in theexternal environment
• Two dimensions of environmentaluncertainty:
– Degree of complexity – Rate of change
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Figure 4.2 Dimensions of uncertainty
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Takeaway 3: Environment and Innovation
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Innovation - process of putting new ideas intopractice• Business innovations
• Product innovation• Process innovation• Business model innovation
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Takeaway 3 : Environment and Innovation
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Social business innovations – find ways touse business models to address importantsocial problems
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Takeaway 3: Environment and Innovation
The innovation process:Step 1: Imagining
Step 2: DesigningStep 3: Experimenting
Step 4: AssessingStep 5: Scaling
Reverse innovation – innovation can come from anylevel in the organization or location
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Takeaway 3: Environment and Innovation
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Disruptive innovation – createsproducts/services that become so widelyused that they largely replace prior practicesand competitors
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Takeaway 4: Environment and Sustainability
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Sustainability – commitment to protect therights of present and future generations asco-stakeholders of present-day naturalresources
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Takeaway 4: Environment and Sustainability
Triple Bottom Line: Three P’s of organizationalperformance
Profit
PeoplePlanet
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Takeaway 4: Environment and Sustainability
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Sustainable business – operates in ways thatmeets the needs of consumers whileprotecting the environment
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Sustainable/green innovations – help reducean organization’s negative impact; enhancepositive impact
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Takeaway 4: Environment and Sustainability
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Human sustainability – concern for the effectof management practices on employeephysical and psychological well-being
– Health and wellness programs – Stress management – Minimizing work-family conflict – Control over work –
Fair wages and opportunities