Corporate responsibility is a commitment to Sustainable Business

MAS Women Go Beyond program -Global Credibility for embedding Human rights & Labour standards

The Business CaseIndustry• Manufacturing predominantly dependant on female labor 80%• Perception- All Apparel is Manufactured in Sweatshops!!• Consumers demand ethical sourcing• Child labour rampant 18-20% in Asia.• No Letters of appointment /contract• Pregnancy testing • 12-16hour work days

At MAS• 92% of 45,000 employees are women make Lingerie for women • No sweatshop conditions & no child labor (18 yrs +)• 20 years of credible employment practices-Transport,AC

facilities,Food • 8hr + 2hr work days

“Empowering rural women ”~ Letters of Contract

~ Career Advancement

~ Work-life Balance

~ Rewarding Excellence

“Committed to Sustainability”~ Protection of the environment

World’s first Green apparel Fabric park & plant

The Go Beyond Program

Emotional Intelligence Prg. Managing Personal FinanceVAP Programs

VAP ProgramsBalancing Multiple Roles of a Women Getting more out of Life

Rewarding ExcellenceStory of T N S Kumari

Empower generation next with Sustainability Mindsets

• Goal– To engage youth through the provision of in-school education for

sustainable development education and activation in South Asian communities and empower tomorrow’s leaders to learn and adopt sustainable lifestyles

- To instill a Sustainability mind set @ MAS ➥ Giving hands on experience to tomorrows leaders➥ Raising awareness of sustainable development issues

Worlds first Eco Apparel Park & Plant100% carbon neutrality in operations

Reduce energy by 25%

Maximize renewable energy – biomass & solar

Waste – zero waste to land fill and reduce packaging by 25%

Organic cotton

Maximize natural lighting

TPS Lean manufacturing philosophy

Water – Rain water harvesting and re-use

Water from the sewerage plant used as drip irrigation to the trees/vegetation on site

Anaerobic digestion for sewerage and organic waste

Has MAS Go beyond & Eco Go Beyond had any Business impact?2003• Revenue US$ 225m• Headcount 18,000• Attrition-Industry 24-36%

PA• Backward integrated

outsourced Apparel mfg.- Manufacturing

excellence- Supply chain integration

• Lead vendor Victoria’s Secret Speedo

2007• US$ 700m• 41,000• 17% PA• Strategic vendor, brand owner

- Design - Research and innovation- Brand launched - amante

- VS Vendor of the year 2006- Nike Strategic Vendor 2006- Nike Innovative Vendor of 2007- Marks & Spencer Strategic vendor- Marks & Spencer ‘Green plant- Adidas Innovation award- Speedo 2004 Olympic Fast skin II• 83% of medal winners wore FS II• 13 of 15 World records in FS II- Sri Lanka Cricket apparel

• Corporate Social responsibility“The continuing commitment by business to behave ethically & contribute to economic development while improving the quality of life of the workforce & their families as well as of the community & society at large.”

• Strategic Corporate Sustainability"Strategic investment in sustainable CSR initiatives, which supports the achievement of an organization’s strategic vision and goals,while impacting its employees, the communities in which it operates and the cause it champions in society” – © Ravi Fernando 2008

© Ravi Fernando 2006

•In the future…..Only two types of Business

-Those committed to Sustainable Business-Those NOT!-Only two types of Managers-Those who have a sustainability mind set-Those with a profit at any cost mind set-The Choice is yours!