Spivey for the Spirited: Introduction and Action Expanders S. Hutson.
Mary Hutson Professional Samples
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Transcript of Mary Hutson Professional Samples
![Page 1: Mary Hutson Professional Samples](https://reader034.fdocuments.us/reader034/viewer/2022042821/55d5184ebb61eb12128b45e6/html5/thumbnails/1.jpg)
Mary Hutson
Professional Portfolio
Samples of written word and graphic design for corporate and not-for-profit clients.
![Page 2: Mary Hutson Professional Samples](https://reader034.fdocuments.us/reader034/viewer/2022042821/55d5184ebb61eb12128b45e6/html5/thumbnails/2.jpg)
Graphic Design
Corporate and not-for-profit graphic design for web sites, HTML e-mail campaigns, and print.
![Page 3: Mary Hutson Professional Samples](https://reader034.fdocuments.us/reader034/viewer/2022042821/55d5184ebb61eb12128b45e6/html5/thumbnails/3.jpg)
Website Header Design
Original Photo Finished banner for Bellevue
East Lacrosse.
![Page 4: Mary Hutson Professional Samples](https://reader034.fdocuments.us/reader034/viewer/2022042821/55d5184ebb61eb12128b45e6/html5/thumbnails/4.jpg)
Website Header for Bellevue East Lacrosse
![Page 5: Mary Hutson Professional Samples](https://reader034.fdocuments.us/reader034/viewer/2022042821/55d5184ebb61eb12128b45e6/html5/thumbnails/5.jpg)
Banner Ad design for Microsoft
![Page 6: Mary Hutson Professional Samples](https://reader034.fdocuments.us/reader034/viewer/2022042821/55d5184ebb61eb12128b45e6/html5/thumbnails/6.jpg)
HTML E-mail Campaigns
Skills and tools used: HTML, Constant Contact,
MailChimp, Photoshop, analytic and audience analysis.
![Page 7: Mary Hutson Professional Samples](https://reader034.fdocuments.us/reader034/viewer/2022042821/55d5184ebb61eb12128b45e6/html5/thumbnails/7.jpg)
HTML E-mail Campaign
• Designed graphics.
• Designed content of campaign for B2C audience.
• Maintained segmented mailing lists.
• Monitored open rate and other analytics to adjust ongoing messages.
![Page 8: Mary Hutson Professional Samples](https://reader034.fdocuments.us/reader034/viewer/2022042821/55d5184ebb61eb12128b45e6/html5/thumbnails/8.jpg)
HTML E-mail Campaign
• Designed look and feel of newsletter.
• Designed content of campaign for B2B audience.
• Monitored analytics and adjusted subsequent messages.
![Page 9: Mary Hutson Professional Samples](https://reader034.fdocuments.us/reader034/viewer/2022042821/55d5184ebb61eb12128b45e6/html5/thumbnails/9.jpg)
Content Marketing
• Wrote blog topics for B2B audience.
• Blog designed to showcase the firm as “experts” on the subject of business interruption loss.
• Monitored analytics and discovered that audience likes “how to” topics.
![Page 10: Mary Hutson Professional Samples](https://reader034.fdocuments.us/reader034/viewer/2022042821/55d5184ebb61eb12128b45e6/html5/thumbnails/10.jpg)
Content Marketing
For this B2B blog that is written at a college reading level, it is important to lighten things up when possible. Because the forensic accountants that work at this firm are willing to be labeled as “bean counters,” they seem more accessible to potential clients.
![Page 11: Mary Hutson Professional Samples](https://reader034.fdocuments.us/reader034/viewer/2022042821/55d5184ebb61eb12128b45e6/html5/thumbnails/11.jpg)
Technical Writing
Expert-level skills as Help writer.
Documentation for end-user consumers.
Multiple projects for corporate clients.
![Page 12: Mary Hutson Professional Samples](https://reader034.fdocuments.us/reader034/viewer/2022042821/55d5184ebb61eb12128b45e6/html5/thumbnails/12.jpg)
HTML Help Microsoft
• Expert-level HTML Help documentation skills.
• Multiple Help projects for premier Microsoft products including Microsoft Office, Works, MapPoint, Windows Live suite, and more.
• Debugging of context-sensitive Help on Windows and Macintosh platforms.
• Redesign of Help systems based on technical support recommendation and analytics.
![Page 13: Mary Hutson Professional Samples](https://reader034.fdocuments.us/reader034/viewer/2022042821/55d5184ebb61eb12128b45e6/html5/thumbnails/13.jpg)
Print Documentation Sole author of 250 page manual
for end user audience. Wrote proposal, book, and created graphics.
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Print Documentation Installation manual
for Microsoft hardware product.
Designed for consumer audience. Worked with graphic designer to create
technically accurate graphics.
![Page 15: Mary Hutson Professional Samples](https://reader034.fdocuments.us/reader034/viewer/2022042821/55d5184ebb61eb12128b45e6/html5/thumbnails/15.jpg)
Camtasia Video Microsoft
• Wrote script for video.
• Captured screen shots.
• Added notes and callouts.
• Edited video.
• Recorded narration.
• Viewed by consumer audience on the Microsoft HealthVault website.
![Page 16: Mary Hutson Professional Samples](https://reader034.fdocuments.us/reader034/viewer/2022042821/55d5184ebb61eb12128b45e6/html5/thumbnails/16.jpg)
Website Design
![Page 17: Mary Hutson Professional Samples](https://reader034.fdocuments.us/reader034/viewer/2022042821/55d5184ebb61eb12128b45e6/html5/thumbnails/17.jpg)
Website Design