Mary Dunne ' Community collaboration through conversation'
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Transcript of Mary Dunne ' Community collaboration through conversation'
Connections
• Marketing is about people
• Understand your community by making connectionsEngage with them through conversation
Library
community
Library staff
Funders
Parentorganisation
Service providers
Library networks
Customers / members
Conversation – create knowledge
Media:
in-person, by telephone, email, through social media…
For a good description of conversation and related theory –Atlas of New Librarianship, RD Lankes, http://www.newlibrarianship.org/wordpress/
Conversation components:
At least two conversants (parties)
who exchange languageand seek agreements (shared understandings)
in the context of memory
Conversants – parties
Phase 1: Meta-Cognition (critical thinking)
Phase 2: Colleagues
Phase 3: Customers
Phase 4: Creators
Phase 1 - Meta-Cognition
Our inner dialogues are how we make sense of the world
http://commons.wikimedia.org/wiki/File:The_Thinker,_Rodin.jpghttp://commons.wikimedia.org/wiki/File:Think_different.png
Meta-cognition – inner dialogues
Marketing literature says we should target key
customers.I have an idea!
Oh no, what now.
We need to prioritise reaching
social workers.But practitioners don’t have time to
dig through our collection to find what they need.
Then let’s build them a new customised
resource.
Meta-cognition summary
• Meta cognition – our inner conversations.
• Be aware – be cognisant – of them.
• Recognise that you have considerable personal
knowledge to tap into.
• Self-reflection is essential for self-improvement.
• Take time to reflect on ideas and how they apply
to your context.
Phase 2 –
Conversation with colleagues
• We need to collaborate and share ideas in order to contextualise, clarify and refine them.
• Colleagues offer various, objective perspectives (derived from their own inner conversations).
• Constructive criticism is how we develop an idea into a coherent plan.
Conversation with colleagues
Practitioner resource -1. An idea - a resource for priority groups, such as
social workers.
2. Agree that this is a sound concept worth developing.
3. Establish fundamentals – e.g. base on existing library software, must be simple and easy to keep current.
4. Agree to revisit – add to agenda.
5. Percolate ideas until next meeting.
Conversation with colleagues –
Summary
• Utilize the expertise of our profession.
• Sharing your ideas benefits everyone - you may spark an idea and gain a partner.
• This is an increasingly connected age.
• Communities of practice – sharing knowledge.
Examples of collaborative spaces:• Special interest groups http://www.aslibraries.com/
• Repository Network Ireland http://rni.wikispaces.com/
• Michelle Dalton’s http://www.libfocus.com/
• Helen Fallon’s http://academicwritinglibrarian.blogspot.ie/
• Anne Madden’s https://libpartners.wordpress.com/
• Mary Dunne / Mairea Nelson - https://helpforumblog.wordpress.com/
Phase 3 – Customer conversations
Understand our customers’ wants, needs and motivations.
• Surveys rarely gain deep understanding.
• Interviews usually have a one-way flow of knowledge,
led by the interviewer.
• Focus groups encourage conversation, though the
exchange is between group members.
• Open conversation – a two-way exchange of ideas, in
partnership, learning from each another.
• Functional conversation – means some guidance.
Facilitation has a role.
• Choosing conversants – ask people from a variety of
sources.
.
Customer conversations
Practitioner resource -
• We used snowballing technique to recruit social workers.
• We met and described the context of our work and purpose of the proposed resource.
• Without revealing our ideas we asked our guests for their thoughts.
• Comparison (similar ideas)e.g. using classification subjects; and having a simple interface with large buttons.
• Contrast (insight that we didn’t know)e.g. social workers wanted to do research and would like key abstracted documents in subject areas.
Customer conversations –
summary
• Utilize the expertise of your customers.
• Without collaboration we would not have developed a
resource that matched our community’s needs.
• Develop strong ties to members
– who may become your advocate or champion.
• Treat others as we would want to be treated.
Phase 4 –
Conversation with creator
• Work with external providers to create resources.
• Use many methods of conversing – email, phone, and
face-to-face.
• Explaining what you want to achieve enables others to
include their vision.
Creator conversation – summary
• When working with external help, capture their
expertise as well as their skills.
• Multidisciplinary teams offer various opinions
and learning opportunities.
• Be aware of the language we use.
Conversations with…
Collaborative knowledge
creation
Cognition - oneself
Colleagues
Customers
Creators
what I mean?
C O N S I D E R C O N C I S E C H A N G E
C O N F O R M C O N V E R S E C O G N I S A N T
C O M M U N I C A T E C L A R I F Y C O N T E X T
C O M P L E X C L E A R C O N V E R S A N T S
C O N D U C T C A P T U R E C O L L E E C T I O N S
C O N N E C T C O L L A B O R A T E C R E A T I V I T Y
C R I T I C A L C O R E C O N S I D E R
C O N S T R U C T I V E C R I T I C I S M C H A M P I O N S
C R A Z Y C O L L E A G U E S C O N T R O L
C U S T O M I S E C U L T I V A T E
C O N T I N U O U S C O N D U I T
C O M P A R E C O N T R A S T
C O N T R I B U T E
Librarians facilitate knowledge by
providing access to conversations,
the knowledge necessary to
participate in the conversation, a safe
environment in which to pursue
knowledge, and motivation for pursuit.
Lankes RD & Jareller PH (2010) Conversations and the true knowledge of generations, in Boomers and beyond: reconsidering the roles of libraries, P Rothstein & D Dow Schull (eds), Chicago: American Library Association.
Tools (for future conversations)
Useful articles
• Casey ME & Savastinuk LC (9/1/2006) Library 2.0 Service for the next-generation library, Library Journal. http://lj.libraryjournal.com/2010/05/technology/library-2-0/
• Dunaway MK (2011) Connectivism: Learning theory and pedagogical practice for networked information landscapes, Reference Services Review, 39(4), 675-685.
• Lankes RD, Silverstein J, Nicholson S, & Marshall T (2007) Participatory Networks: The Library as Conversation” Information Research. 12(4). http://www.informationr.net/ir/12-4/colis05.html
• Nguyen LC, Partridge H & Edwards SL (2012) Towards an understanding of the participatory library, Library Hi Tech, 30(2), 335–346. http://eprints.qut.edu.au/50107/
• Porter M & King DL (Nov/Dec 2007) Inviting participation, Public Libraries; 46(6), 34-36. http://www.ala.org/pla/sites/ala.org.pla/files/content/publications/publiclibraries/pastissues/pl_46n6.pdf
• Stephens M (2007) Best practices for social software in libraries, Library Technology Reports, 43(5) 67-74.
Web resources
• David Gurteen: Knowledge communities and cafes http://www.gurteen.com/
• RD Lankes: Atlas of New Librarianship http://www.newlibrarianship.org/wordpress/and blog: http://quartz.syr.edu/blog/