Marvelous Websites: A Presentation for NADO at their 2014 Annual Training Conference
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Transcript of Marvelous Websites: A Presentation for NADO at their 2014 Annual Training Conference
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truly remarkable, outstanding, fantastic, MARVELOUS websites
Erica Allison, PR Strategist
CEO, Allison Development Group
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Marvelous
mar· vel· ous/`märv(ǝ)lǝs/
adjective
Causing great wonder; extraordinary.“marvelous technological toys”synonyms: amazing, astounding, astonishing, awesome, staggering, stunning
Extremely good or pleasing; splendid.“you have done a marvelous job”synonyms: excellent, too good to be true, splendid, wonderful
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Marvelous
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What Really Happens
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Marvelous
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What Really Happens
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Branding
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Media Campaigns
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Websites
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Workshop Agenda• Introductions……………………………………2:15• Desired Outcomes………………………….....2:30• Formula for Marvelous-ness………….………2:40• Review of Websites……………………………2:55
• Message? • Audience?• Challenges and Opportunities
• Make it Marvelous!..............………………….3:25• Wrap Up and To-Do List………………………3:50
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Our Formula for Marvelous-ness
To thine own self
(and your audience)
be true.
Understand that bells and whistles are best seen and heard in moderation.
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Other Marvelous Must-Knows• Be useful• Be accessible• Be valuable• Keep it clean• Tell a story• Tell it several different ways• Be a broken record…• But change it every so often• Don’t fall victim to outdated styles and platforms
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Oh no…it’s my website!
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Make it Marvelous
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Nuts and Bolts of Marvelous-ness• Design for People • Images and Videos Need Context, too• Check Links• Understand Search (SEO) – and search for yourself!
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The Benefits of Self-Search
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Remember to…
1. Define your audience
2. Define your message
3. Understand and Manage YOUR Brand
4. Use the web to pull it all together
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Marvelous Presentations
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Go Forth and Be Marvelous• Message• Platform• Audience• Context• Content