PRESENTED BY:- Rakesh Kumar

MARUTI SUZUKIHISTORY

It was established in February 1981

It commenced production in 1983 with Maruti 800

It was renamed Maruti Suzuki India Ltd in 2007

The headquarter are located at New Delhi

The chairman of company is Mr. M.C Bhargava

The CEO of the company- Mr. Shinzo Nakanishi

Company’s 54.2% shares are owned by Japanese Suzuki Motor Corporation.

CONT..

Revenue:369.34 billion

Net income :1681 billion

The company has maintain in India a sales network of 802 centers in 555 cities and towns

The company offers 15 brands and over 150 variants.

It has over 9000 people working in it.

The planning of company is to expand its manufacturing capacity to 1.75 million from 1.2 million by the year 2013.

CONT.

It is the first company to introduce CNG vehicles

It has service support to its customers at 2740 workshops in 1335 cities and towns of India

It exports in Europe, Asia, Latin America, Africa and Oceania.

GURGAON PLANT It is a fully integrated manufacturing plant spread in 300 Acres

Manufacturing Capacity: 7,00,000 Vehicle annually

Cars manufacturing : 800, Alto, WagonR, Estilo, Omni, Gypsy and Eeco.

MANESAR PLANT Area: 6oo Acres

Manufacturing Capacity: 5,50,000 Vehicle annually

Cars Manufacturing: A-star, Swift, Swift Dzire, Ritz and SX4

CAR MAKING PROCESS

MARKET SHARE

COMPETITORS ANALYSIS

Year 2011Unit Sales in Compact Segment Sales of Mid Size Sedans

Maruti Suzuki 21185 Hyundai Verna 4357Hyundai Motor Ind. 18908 Volkswagen Vento 2403

Tata Motors 8748 Maruti Suzuki sx4 2702

Ford 5608 Honda City 1828

Volkswagen 3486 Fiat Linea 845

General motors 2270

Skoda 1556

Nissan 1303

LEARNINGS & CONCLUSION

The company premises is well managed as they are following 5-S framework

They believe that if things are arranged at the right place at the right time than it increases operational efficiency

The process was going on in continuation (Assembly line), therefore any stoppage at any point may create bottleneck

Major portion of the work was done with the help of machines/robots and therefore we can say that with advancement of technology companies are becoming capital intensive.