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- PRESENTED BY:- Rakesh Kumar
- MARUTI SUZUKI HISTORY It was established in February 1981 It commenced production in 1983 with Maruti 800 It was renamed Maruti Suzuki India Ltd in 2007 The headquarter are located at New Delhi The chairman of company is Mr. M.C Bhargava The CEO of the company- Mr. Shinzo Nakanishi Companys 54.2% shares are owned by Japanese Suzuki Motor Corporation.
- CONT.. Revenue:369.34 billion Net income :1681 billion The company has maintain in India a sales network of 802 centers in 555 cities and towns The company offers 15 brands and over 150 variants. It has over 9000 people working in it. The planning of company is to expand its manufacturing capacity to 1.75 million from 1.2 million by the year 2013.
- CONT. It is the first company to introduce CNG vehicles It has service support to its customers at 2740 workshops in 1335 cities and towns of India It exports in Europe, Asia, Latin America, Africa and Oceania.
- GURGAON PLANT It is a fully integrated manufacturing plant spread in 300 Acres Manufacturing Capacity: 7,00,000 Vehicle annually Cars manufacturing : 800, Alto, WagonR, Estilo, Omni, Gypsy and Eeco. MANESAR PLANT Area: 6oo Acres Manufacturing Capacity: 5,50,000 Vehicle annually Cars Manufacturing: A-star, Swift, Swift Dzire, Ritz and SX4
- CAR MAKING PROCESS
- MARKET SHARE
- COMPETITORS ANALYSIS Year 2011 Unit Sales in Compact Segment Sales of Mid Size Sedans Maruti Suzuki 21185 Hyundai Verna 4357 Hyundai Motor Ind. 18908 Volkswagen Vento 2403 Tata Motors 8748 Maruti Suzuki sx4 2702 Ford 5608 Honda City 1828 Volkswagen 3486 Fiat Linea 845 General motors 2270 Skoda 1556 Nissan 1303
- LEARNINGS & CONCLUSION The company premises is well managed as they are following 5-S framework They believe that if things are arranged at the right place at the right time than it increases operational efficiency The process was going on in continuation (Assembly line), therefore any stoppage at any point may create bottleneck Major portion of the work was done with the help of machines/robots and therefore we can say that with advancement of technology companies are becoming capital intensive.