maru case
1
5) MBC should pursue the Chiyoda ward sponsorship. In this case MBC will break even quicker and produce a high customer LTV when compared to the current little league sponsorship with the Minato ward. 1 6) Yes. MBC should owner Maru’s brother’s suggestion. It is beneficial to MBC if they were to run a ¥500 promotion for the Elite Ballplayers with a discount from year 2 onward. Even though it will take slightly longer to break even when compared to the same scenario without the discount, the substantial increase in customer LTV (from 27,320 to 43890(approx.)) due to the increase in retention rate make it a very attractive promotion to institute. 7) MBC should not pursue the promotion. With the promotion, the customer acquisition cost will be ¥77,586. With this value MBC will take more than 15 years to break even. 6)I do believe it is beneficial to MBC if they were to throw a party for the Elite Ballplayers with a discount from year 2 onward. My reasoning is based on the fact that, although it will take slightly longer to break even when compared to the same scenario without the discount, the substantial increase in customer LTV (from 13k to over 26k yen/customer) due to the increase in retention rate make it a very attractive promotion to institute. 7)Similar to the situation described above, MBC should pursue the “free bat” promotion due to the fact that it is far more profitable than the previous “discount promotion” and the original scenarios for this customer segment. With the free bat promotion, MBC will be able to break even in a little over 2 years (2.04 years) and increase their customer LTV to more than 32k yen/customer (32,412 yen).
-
Upload
sriharsha-reddy -
Category
Documents
-
view
15 -
download
0
description
maru
Transcript of maru case
5) MBC should pursue the Chiyoda ward sponsorship. In this case MBC will break evenquicker and produce a high customer LTV when compared to the current little leaguesponsorship with the Minato ward.16) Yes. MBC should owner Marus brothers suggestion. It is beneficial to MBC if they were to run a 500 promotion for the Elite Ballplayers with a discount from year 2 onward. Even though it will take slightly longer to break even when compared to the same scenario without the discount, the substantial increase in customer LTV (from 27,320 to 43890(approx.)) due to the increase in retention rate make it a very attractive promotion to institute.
7) MBC should not pursue the promotion. With the promotion, the customer acquisition cost will be 77,586. With this value MBC will take more than 15 years to break even.
6)I do believe it is beneficial to MBC if they were to throw a party for the Elite Ballplayers with a discount from year 2 onward. My reasoning is based on the fact that, although it will take slightly longer to break even when compared to the same scenario without the discount, the substantial increase in customer LTV (from 13k to over 26k yen/customer) due to the increase in retention rate make it a very attractive promotion to institute. 7)Similar to the situation described above, MBC should pursue the free bat promotion due tothe fact that it is far more profitable than the previous discount promotion and the originalscenarios for this customer segment. With the free bat promotion, MBC will be able to break even in a little over 2 years (2.04 years) and increase their customer LTV to more than 32k yen/customer (32,412 yen).
