Martinez Internal Polling Memo 10-10-14
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MEMORANDUM TO: MARTINEZ FOR GOVERNOR CAMPAIGN TEAM FROM: NICOLE McCLESKEY DATE: OCTOBER 9, 2014 RE: NEW MEXICO STATEWIDE SURVEY KEY FINDINGS Governor Martinez is slamming closed the door on Gary King, leading the gubernatorial race by a 19 point margin (55%-36%). The Martinez lead is built on a solid cross-section of the New Mexico electorate: Martinez has a two-to-one advantage among Independent voters (56%-27%) and wins a majority of the soft Democrat vote (52%-34%). Hispanic voters choose the Governor by a 46%-41% margin. The Governor has been unscathed over the course of this election year, maintaining her consistently high positive image. Sixty percent (60%) of New Mexico voters view Martinez favorably. The same cannot be said of Gary King or former Governor Bill Richardson, both of whom suffer from significant image problems. While King is not viewed favorably by voters (34% favorable/46% unfavorable), nearly six out of ten voters have an unfavorable view of Richardson (34% favorable/57% unfavorable). The Bottom Line Voters continue to reject the politics and policies of the past, preferring the vision and leadership of Governor Martinez. Methodology Public Opinion Strategies conducted a telephone survey of 500 likely voters on October 5-7, 2014. The survey has a margin of error of +4.38%. The survey included 40% of all interviews conducted by cell phone.
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An internal polling memo for the Susana Martinez campaign by Public Opinion Strategies.
Transcript of Martinez Internal Polling Memo 10-10-14
MEMORANDUM TO: MARTINEZ FOR GOVERNOR CAMPAIGN TEAM FROM: NICOLE McCLESKEY DATE: OCTOBER 9, 2014 RE: NEW MEXICO STATEWIDE SURVEY KEY FINDINGS Governor Martinez is slamming closed the door on Gary King, leading the gubernatorial race by a 19 point margin (55%-36%). The Martinez lead is built on a solid cross-section of the New Mexico electorate: Martinez has a two-to-one advantage among Independent voters (56%-27%) and wins a
majority of the soft Democrat vote (52%-34%). Hispanic voters choose the Governor by a 46%-41% margin.
The Governor has been unscathed over the course of this election year, maintaining her consistently high positive image. Sixty percent (60%) of New Mexico voters view Martinez favorably. The same cannot be said of Gary King or former Governor Bill Richardson, both of whom suffer from significant image problems. While King is not viewed favorably by voters (34% favorable/46% unfavorable), nearly six out of ten voters have an unfavorable view of Richardson (34% favorable/57% unfavorable). The Bottom Line Voters continue to reject the politics and policies of the past, preferring the vision and leadership of Governor Martinez.
Methodology Public Opinion Strategies conducted a telephone survey of 500 likely voters on October 5-7, 2014. The survey has a margin of error of +4.38%. The survey included 40% of all interviews conducted by cell phone.
