Martin Waxman McMaster Building Social Media Relationships 2011
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Transcript of Martin Waxman McMaster Building Social Media Relationships 2011
Building Social Media Relationships
Martin WaxmanNovember 10, 2011
© 2011 Martin Waxman. All rights Reserved.
Resume…
Or RESUME…
Social media… a view from above
“I’m old enough to know a lot of things, just from life experience. I know that newspapers are where you get your political news and how you look for a job. I know that music comes from stores. I know that if you want to have a conversation with someone, you call them on the phone. I know that complicated things like software or encyclopedias have to be created by professionals.
In the last 15 years, I’ve had to unlearn every one of those things and a million others, because those things have stopped being true.”
Clay Shirky, Here Comes Everybody
What is social media?
My erstwhile attempt at a definition
Social media is a democratic, transparent and conversational way for people and organizations to interact and build
relationships and
communities of mutual benefit - usually online.
(from myPALETTE)
It’s all about relationships!
What else?
• Like MSM (mainstream media)
•…but without a filter
• Leaps across borders in a single bound
And…• It’s DIY
•Cost of entry? Practically non-existent
•Two-way conversation
•Word spreads fast
Why is social media important?
Engage
Listen
Connect
A few considerations
• Intersection of personal and professional
•Need to set parameters; social media policy
•New tools, old rules
What are your goals?
How do you get there?
The glue
Really Simple SyndicationRSS = subscribing
Now vs. Then Blogging Writing and publishing
Podcasts Radio/audio
Video/streaming TV
Virtual communities Actual communities
Twitter IM… telegrams
Smartphones Telemarketing
Connect and stay connected
Making it happen
1. Comment2. Curate3. Create
Are you building relationships?
•Online footprint
•New skill set: telling your story visually
•Some things don’t change
Resources
• The Tipping Point by Malcolm Gladwell
• Six Pixels of Separation by Mitch Joel
• Groundswell by Charlene Li & Josh Bernoff
• The Now Revolution by Jay Baer and Amber Nasland
• Here Comes Everybody by Clay Shirky
• Content Rules by Ann Handley & CC Chapman
And…
Contact: Martin Waxman [email protected]
Blog:myPALETTETwitter: @martinwaxman