Forum Blanc 2012 - Quelles stratégies pour les diffuseurs historiques ? Martin Trickey (BBC)
Martin - Social Super Forum
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@TomMartin Designing a Social Media Practice
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Transcript of Martin - Social Super Forum
@TomMartin
Designing a Social Media Practice
Hiring|don’t hire an INTERN!
Hiring| Social Media Director
experience ma+ers
photo by Daniel Zanini H.
master salespersonbi-‐lingual
Hiring| Social Media Manager
unique skill set requirementsstrategicanaly7calcrea7vepersuasiveproac7vegreat presenteroutstanding nego7atordeterminedfearless
storyteller
breadcrumb marketing
Hurdle| concepts vs conversations
Hurdle| creating content
Hurdle| shining stars
Making Money| what’s the profit model?
Making Money| salary costs
Making Money| lose the clock
photo by wwarby
Making Money| dedicated resources
4Xmultiplier
+ FTE
@TomMartin
photo by me'nthedogs
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