Martha stewart-weddings-fall-2011
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Transcript of Martha stewart-weddings-fall-2011
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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515
Martha Stewart Weddings - Fall 2011
We turn action codes into mobile engagement on any mobile phone.
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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 2
Issue-Wide Sweeps Creates Engagement
• 17 tags appear in advertisements
• Cohesive sweeps “remembers” a user’s device for quick multiple entries
• Repetition draws the reader through the whole issue
• Incentive breeds engagement with sponsors, increasing ad value
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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 3
Summary Page Introduces Campaign
• Provides instructions for using and recognizing tags
• List of all sponsors featuring tags increases probability of use
• Explains incentive of using all tags to increase chances of winning
![Page 4: Martha stewart-weddings-fall-2011](https://reader033.fdocuments.us/reader033/viewer/2022051609/546f83afaf7959a90a8b45a8/html5/thumbnails/4.jpg)
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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 4
16 Advertisers Feature Tags
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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 5
First Scanned Custom Tag Leads to Entry Form
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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 6
Only One Entry Needed for All Sweepstakes
After the initial form submission, the data is “remembered,” and all tags lead directly to branded Thank You pages
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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 7
Thank You Pages Lead to Custom Sponsor Content
![Page 8: Martha stewart-weddings-fall-2011](https://reader033.fdocuments.us/reader033/viewer/2022051609/546f83afaf7959a90a8b45a8/html5/thumbnails/8.jpg)
TM
Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515
Thank you.
We turn action codes into mobile engagement on any mobile phone.
For more information, contact us:
www.nellymoser.com1-781-645-1515