Introducing MarshallMcLuhan

Who Am I?

● Born: July 21, 1911 in Edmonton,AB,Canada.

● Spouse: Corinne Lewis

● Studies: University of Manitoba B.A.1932 M.A.1934; Cambridge University B.A.1936. M.A.1939. Ph.D.1942.

● Teaching Career: University of Wisconsin (Madison): 1936-1937; St. Louis University: 1937-1944; Taught at Assumption University (Windsor, Ontario): 1944-1946; Taught at St. Michael’s College, University of Toronto: 1946-1979, became a full professor in 1952

● Fellow of the Royal Society of Canada, 196

Alyssa Valleau

Get to Know Me...● Positions Held: Chairman of Ford Foundation Seminar on

Culture and Communication, 1953-1955; Co-Editor of Explorations magazine, 1954-1959;Director of Project in Understanding New Media for National Association of Educational Broadcasters and U.S. Office of Education, 1959-1960;Appointed in 1963 by the President of the University of Toronto to create a new Centre for Culture and Technology; Fellow of the Royal Society of Canada, 1964; Companion of the Order of Canada, 1970

● Notable Ideas: Hot and cool media ; the medium is the message, Figure and ground media

● Died: 12/31/1980

Alyssa Valleau

So what did I do?

WELL....I said some pretty heavy stuff.

Like, groundbreaking stuff.

Such as, "The medium, or process, of our time--electric technology--is reshaping and restructuring patterns of social interdependence and every aspect of our personal life." And, "The new electronic interdependence recreates the world in the image of a global village."

Yeah, I know. Like I said, pretty heavy stuff. Slide by Evans Prater

I thought pretty highly of myself. Which is why

you get to see my face ten times in this book.

"It [the media] is forcing us to reconsider and reevaluate practically every thought, every action, and every institution formerly taken for granted."

Yeah, I smoke cigarettes.

I ALSO SAID:

Slide by Evans Prater

"Everything is changing -- you, your family, your neighborhood, your education, your job, your government, your relation to "the others." And they're changing dramatically." You talkin to me?

But I'm most famous for this

zinger...

"THE MEDIUM ISTHE MESSAGE."

Simply put, the medium [TV, Internet, Radio] with which we view media actually integrates itself into said media. This creates a different effect on viewers depending on the medium: if we're watching the State of the Union on TV, we'll see the President's hand gestures and facial expressions, whereas we could only hear his voice if we were just listening on the radio. Thus, the two viewing experiences are completely different, and have different effects on the audience.

AND ALL THESE THINGS I SAID, well, they're what I contributed to the world, and what people will remember me for. Foevah.

Slide by Evans Prater

Would you like a massage?

Wanna know something cool?!

While I was 20 years old

and attending college,

I once wrote in my diary

that, "I would

never become

an academic."

I guess I changed my mind.

I'm sexy and I know it. Slide by Evans Prater

My Contributions to Rhetoric

Came up with four principles: ● The Media is a broad explanatory basis for

historical and cultural change● Media is an extension of man● Media can be classified as hot or cool● Man explains change by rearview mirrorism

What I Wrote> 1951 The Mechanical Bride: Folklore of Industrial Man (Vanguard Press)> 1962 The Gutenberg Galaxy: The Making of Typographic Man (University of Toronto Press)> 1964 Understanding Media: The Extensions of Man (McGraw-Hill)> 1967 Verbi-Voco-Visual Explorations (Something Else Press)> 1967 Medium is the Massage: An Inventory of Effects (Random House/1989 Simon and Schuster)> 1968 War and Peace in the Global Village *with Quentin Fiore (McGraw Hill/1989 Simon and Schuster)> 1968 Through the Vanishing Point: Space in Poetry and in Painting *with Harley Parker (Harper and Row: World Perspective Series Vol 37)

> 1969 Counterblast * with Harley Parker (McClelland and Stewart)> 1970 From Cliche to Archetype *with Wilfred Watson (Viking)> 1970 Culture is Our Business (McGraw-Hill)> 1972 Take Today: The Executive as Drop-out (Harcourt Brace Jovanovich)> 1977 City as Classroom: Understanding Language and Media *with Kathryn Hutchon and Eric McLuhan (Book Society of Canada Limited)> **** Posthumous books> 1988 Laws of Media: The New Science *with Eric McLuhan (University of Toronto Press)> 1989 The Global Village: Transformations in World Life and Media in the 21st Century *with Bruce R. Powers (Oxford University Press)

My Lectures

> Second Annual A.V.B. (Geoghegan Lecture, University of Pennsylvania), 1966> Marfleet Lectures (University of Toronto), 1967> Purves Memorial Lecture, American Institute of Architects (New York), 1967> Congressional Breakfast (Washington, D.C.), 1970> Gillett Lecture Series (University of Western Ontario), 1970> Mary C. Richardson Lecture, State University College of Arts and Science (Geneseo, New York): 1970> Gerstein Lecture Series (York University, Toronto): 1971> The fourth annual Pound Lecture in the Humanities (University of Idaho), 1978

People I Influenced > Walter J. Ong> Abbie Hoffman> Neil Postman > Timothy Leary> Camille Paglia> Terence McKenna> William Irwin Thompson> Paul Levinson> Douglas Rushkoff> B.W. Powe> Jean Baudrillard

References

Evans Prater: http://marshallmcluhan.com/biography/

Katie Latchford: http://www.eric.ed.gov/ERICWebPortal/search/detailmini.jsp?

_nfpb=true&_&ERICExtSearch_SearchValue_0=ED093030&ERICExtSearch_SearchType_0=no&accno=ED093030 Alyssa Valleau: http://marshallmcluhan.com/biography/