Spread some flavour on your books & magazines

Introduction•The Team•The Market•The Problem•The Solution

1The Product•Contextual search•Curated content•Social sharing•Web-based platform

2Publishers•Reading metrics•Retargeting tools•Ecosystem•Working with us!

3

Summary

Jeff LeeChief Marketing Officer

Mathieu O’ConnorChief Executive Officer

Introduction

Founder of Avant-Garde Solutions, a smart technology agency developing tech for Credit Suisse, L’Oréal, OOMA, DORO, Vidéotron and many R&D projects.

Marketing dancer, Jeff worked for 10 years in television production, branded content and advertising for brands like Dewar’s, Vidéotron, RONA, Van Houtte, Adidas, Infopresse, RDS and more.

Mathieu ReneChief Technology Officer

Mathieu is a gifted child that use technology to push the limits of human learning. Working on many R&D projects and also co-founder of Avant-Garde Solutions.

The team

Market situation

Publishers spend a lot of money to craft digital magazines and flyers.

There’s no real ROI with digital.

Once in the app store, the magazines and books can’t be modified.

Publishers lose 30% of revenues to Apple.

Introduction

The Problem

Digital magazines and flyers are static and passive. The experience is not

really augmented and there is no way for the reader to pull additional

content and information.

The reader ends up on the web, trying to complete his experience, browsing

and searching related content to expand his reading and

learning experience.

Introduction

The Solution

The proprietary technology behind Marmalades allows the user to get

additional multimedia content using contextual search, providing a low-cost solution for the publishers or the brands.

The reader is also inside an ecosystem where publishers can

measure engagement and reading behavior.

The Product

Contextual searchWith our proprietary algorithm, readers can click on any word or group of words and Marmalades will display the most relevant content based on their reading context and history.

Marmaldes uses Natural Language Processing to identify the meaning and the links between words.

The Product

and more!

Curated content from publishers and brands

The Product

Brands and publishers can curate or create original content that they wish to include in the magazine or flyer.

This allows them to link their own books and magazine and create a cross-pollination for their library inside the Marmalades platform.

The Product

Social-ready contentThe content that the reader pulling out is then easily sharable on the reader’s personal social assets, promoting Marmalades and the publishers titles in the process.

A web-based platformReaders, editors and brands can access their books & magazines from anywhere by simply logging in their member account.

The Product

UsernamePassword

Digital CatalogsFor a brand or a business who wants to produce an augmented catalog for promotion or retail, it is easy to distribute it to their customers or fans via their usual channels.

Monetization for publishers

Reading metrics analytics

Monetisation for publishers

To monitor:

•Reading habits•Search interests•Related interests•Social demographics •Reach of the readers on Facebook•Buying behavior•Satisfaction level•Semantic fields of interest

* simulation for presentation

Retargeting readers according to their data

Monetisation for publishers

SportMag

F1Bio

MotorTravel

•Subscribed to the Auto Guide•Browsed F1 racing videos•Currently reading Jacques Villeneuve’s bio•Browsed a few cooking magazines samples•Is done reading everything after 10 days

Jason, 32from Montreal

Cookingbook

Ecosystem Summary

Monetisation for publishers

Users read and browse content

Marmalades collectsdata on readers

Publishers curateand produce new content

Marmalades proposesthis new content to the reader

Working with us!Scenario A, B and C

You alreay have a reader appBut you would like to use the sweet Marmalades API.

Working with us

A

• Contextual search• Curated Content• Social Annotations• Data from the readers• Sell in the Marmalades ecosystem • Licensing flat fee

• Integration fees (houry rate)• 5% of transactions generated

Pricing model

You don’t have a reader appBut would like to have a white label version of Marmalades

Working with us

B

• Your own publisher reading app• Your own marketplace

• Contextual search• Curated Content• Social Annotations• Data from the readers• Sell in the Marmalades ecosystem

• Licensing flat fee• Integration fees (houry rate)• 5% of transactions generated

Pricing model

You are an independant or an authorAnd would like your book inside the Marmalades ecosystem

Working with us

C

• Author dashboard• Contextual search• Author curated content• Social Annotations• Sell in the Marmalades ecosystem

• Author account flat fee• 5% of transactions generated

Pricing model

Working with us

Contact us for any questions!

info@marmalad.es

facebook.com/marmaladesapp

@marmaladesapp

@marmaladesapp

Thank you!