Marlabs DataScience Capabilities
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Transcript of Marlabs DataScience Capabilities
© 2016, Marlabs - Confidential 160215060/Marlabs Proposal
Data Science Practice Overview Marlabs Data Science Capabilities
• Founded in 1996
• 2100+ employees
• Expertise across BI Value Chain – DWH, Big Data, Data Visualization & Data Science
• 100+ blue-chip clients across multiple verticals
• Headquarters in Piscataway, NJ – USA
• Global delivery headquarters in Bangalore, India
• CMMI Level 5 assessed and certified
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Global Locations
Strategic Partnerships Awards and Recognition Verticals Serviced
Overview
35%
22% 9%
23%
11%
Banking,Finance,InsuranceMedia &Education
Transportation &Logistics
Healthcare & LifeSciences
Retail & Others
Marlabs – Your Trusted Analytics Partner
Why Data Science ?
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85% Global CIOs consider that improving
insight and intelligence capabilities
are top priorities2
33%
More revenue growth for
enterprises that apply advanced
analytics
Increase in productivity when
organizations increase data
usability by 10% 17%-49%
Return on Assets (ROA) when
organizations increase data
access by 10%1
But… Est. Failure Rate of
Analytics Projects
75%
Est. Shortage of Data
Scientists
190,000
11%-42%
1 The Field Guide to Data Science (2nd Edition) by Booz Allen Hamilton (http://www.boozallen.com/insights/2015/12/data-science-field-guide-second-edition) 2 IBM Global CIO Survey (http://www-935.ibm.com/services/c-suite/study/studies/cio-study/) 3 IBM CFO Study (http://www-01.ibm.com/software/analytics/infographics/what-is-analytics/)
Marlabs Decision Sciences - Our objective
We help clients monetize their data assets to realize the organizational objectives in terms of enhancing revenue, profit and customer experience
Marlabs Business Impact led Approach towards Decision Sciences
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High Quotient of Consulting Acumen
Advanced Analytics &
Machine Learning Capabilities
Integrated Visual
Story Telling
Excellent Track Record
in Agile Delivery
The four building blocks that support our impact-based approach lead us to building data-driven enterprises
Data Business Impact
Marlabs Data Science – An interdisciplinary framework
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Data Engineering
Domain Expertise Consulting
Data Visualization High Perf. Computing
Statistics
Applied Math
Machine Learning
Deep Learning / AI
Cloud Computing
Marlabs Data Science Portfolio
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Services
Solutions
Advisory
• Wide array of business-specific analytics service offerings coupled with delivery excellence
• It includes Customer Analytics, Marketing Analytics, Operations Analytics, etc.
Marlabs Portfolio
• Enterprise-ready, proprietary frameworks
• Pre-built accelerators that can be easily customized and deployed
• Delivering expert advice to scale and migrate data/insights ecosystem
• Comprehensive roadmap for establishing and maintaining a world-class analytics hub
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Our wide array of business-specific analytics offerings help us deliver high-quality solutions rapidly
Data Science Service Offerings
Marlabs Solutions & Accelerators
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mACETM
• An Integrated Analytics Framework for Communication Service Providers with analytical data mart, predictive models and post modelling analysis components
• Models for multiple applications - Customer Retention, Cross Sell, Up sell, Segmentation and Customer Lifetime Value
mExcelTM
• A proprietary analytical framework developed for higher educational institutions or universities to leverage wealth of student information
• It includes pre built models for multiple applications - Student Recruitment, Retention, Course Recommendation System, and Marketing Optimization
mAdvisorTM
• An automated data intelligence engine that mines key insights from data.
• Pre built Machine Learning algorithms mine insights from visualizations and help business decipher data and derive insights from visualization and data discovery tools.
Our Data Science Methodology
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Develop Hypothesis
Variable Selection
Model Building
Model Calibration
Validate Hypothesis
Business Impact Consultants @ Requirements Analysis
ETL Specialists @ Data Transformation
Data Scientists @ Iterative Modelling Process Structured + Unstructured+ Semi Structured
Data Analytical Datamart
Business Impact Consultants@ packaging analytics outcomes
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3
4
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Design Analytics Solution
+ Determine
Data Requirements
Derive Business Insights +
Integrated Visual Storytelling
Business Problem
Business Impact
Machine Learning Capabilities
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CLASSIFICATION
Identification homogenous categories based on key input parameters E.g. Churn Prediction, Risk Prediction
PREDICTION & FORECATING
Statistical models to predict future events or to estimate future values E.g. Market Mix Modeling, Pricing Optimization, Demand & Sales Forecasting
CLUSTERING
Grouping observations into categories based on similarities among the members E.g. Customer ,Product & Stores Clustering
ANOMALY DETECTION
Predicting the likelihood of extreme events and outliers E.g. Cyber Threat Anomaly detection, Outlier detection
ASSOCIATION
Uncovering the relationships between seemingly unrelated data E.g. Pattern Mining, Market Basket Analysis
RECOMMENDATION
Predicting what a user might or might not like based on preferences and user similarities E.g. Product Recommendation Engines
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Our Capabilities (Technical) Our Technical Capabilities
Marlabs Analytics Engagement Models
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Choice of Flexible Engagement models make ourselves well-positioned to be agile and nimble in delivering excellent client service
Project Based Advisory Insights as a Service
Centers of Excellence
On Demand Consulting
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Experience - Over 6 decades of combined work experience in data engineering, data visualization, data science, big data & business consulting
Consulting - Has experience in consulting Fortune 1000 clients in areas like customer experience, business performance enhancement, marketing and sales effectiveness etc.
Team – Our data scientists hail from reputed institutions and organizations with strong back ground in math, consulting and problem solving skills
Decision Sciences – Statistics, Machine Learning, Deep Learning, Applied Math, Econometrics, Data Visualization , Cognitive Computing
Technology – Strong expertise across various tools like R, Python, DataRPM, SAS, Tableau, QlikView, QlikSense, PowerBI etc.
Business Impact – Dedicated business impact consultants to ensure success of data science projects
Proven Experience
Consulting Skills
Talented Pool of Data Scientists
Decision Science Focus
Technology Expertise
Business Impact led approach
Why Marlabs for Data Science
THANK YOU
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