Markstrat- Presentation and Evaluation_Group 6_Section A
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Transcript of Markstrat- Presentation and Evaluation_Group 6_Section A
7/23/2019 Markstrat- Presentation and Evaluation_Group 6_Section A
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Markstrat- Presentation a
Evaluation
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63%14%
8%
8%6% 1%
Revenue Share
N T R L S M
NaReal Overview
• Market leader (both by value and volumes) in Sonite and Vodite Market• SPI of 8167 – More than times of the nearest !om"etitor • #!!ounts for 6$% of the total revenue of &a!h market (Sonite ' Vodite)• 6 "rodu!ts – Sonites and Vodites ith a total sales volume of *+,1*++
Particulars
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NaReal Overview
NaReal strategy
• Nova – • Noon – •
NoPro –• Nosave• Negro• Nem"lr
$ Repostargete
All rod
!ash
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NaReal Overview
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Per"or#an!e Snashot
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Past Per"or#an!e
Market share o" $reater than 6% and sales on an in!rea
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Past Per"or#an!e
Revenue $rowth driven (' in!reasin$ volu#es as well resen!e in re#iu# se$#ents su!h as )i$h Earners
Pro"essionals and +odites
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Past Per"or#an!e
Highest Share Price &nde' and Net (ontri"ution in the industry
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Past Per"or#an!e
,u#ulatinvest#en"or NaRehi$hest
(
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Strate$' and .earnin$
One rodu!t* one se$#ent
Period )
Period *
Period +
.earnin• dent
"o!us!orrei#o
• t2s (er"eone si#e#ulti
• Onerod
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Strate$' and .earnin$
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Strate$' and .earnin$
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Strate$' and .earnin$
o!usin$ on the ri$ht (rand attri(utes "or #arketin$ !o##uni!ation and
develo#entPeriod *
Period +
.earnin• t2s i#
ident
attri(#ost0ar$e
• 0he "#arkrodtea#these
Attri
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Strate$' and .earnin$
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Strate$' and .earnin$
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Strate$' and .earnin$
,ontinuous R:; to i#rove rodu!ts < R:; (ud$et was never ero "or u
.earnin$/• ,onsu#er2s nee
ti#e and hen!eto reinvent the that the' don2to(solete
• Market views R
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Strate$' and .earnin$
Ensurin$ =ualit' o" ,o##uni!ation < 1>% o" advertisin$ (ud$et sent o
resear!h
.earni• Our
was eriresu
oti#arinve
• Periensu?ual!onse!e
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Strate$' and .earnin$
Early Movers into ,odite – -e started "uying mar.et potential report for ,odites
!lso launched 0uery for ,odite in period * to get an idea of ho much investmen
EBe!t o
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Strate$' and .earnin$
.earnin$/• An earl' laun!h $enerates Crand Awareness even with li#ited adverti• ives 'ou an oortunit' "or ri!e ski##in$ as !onsu#ers don2t have
otion• Ne#(lr "or ea#le was laun!hed at 1> in eriod > and it2s ri!e w
D6 (' eriod D
Risks/•
;i!ult to esti#ate rodu!t attri(utes* !o##er!ial tea# sie* ri!e advertisin (ud et as 5rst #over
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Re!o##endations
)/ 1sed regression analysis and e'cel modelling for predicting e'pected value of
period*/ (ontinue to invest in R23 in order to upgrade products as per changing custo
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Re!o##endations
4/ !dvertising spend for a product should "e compara"le or greater than the
segment
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Re!o##endations
5/ (ommercial team for a product should "e in line ith the "uying preferecustomers for that segment and should "e compara"le or greater than the comthat segment
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Re!o##endations
6/ Modify NO,! and NOS!,E for hich R23 has "een completed/ #urther7 start
modifying Noon7 Ne8ro and Nem"lr in order for them to remain relevant to the co
9/ 1pdate product prices every period so that they are perfectly in line ith thevalue for ne't period for the segment
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0hank FouG