8/7/2019 marksmen

1/7

8/7/2019 marksmen

2/7

Government

agencies

(local,

national,

regional)

Destination

Marketing

Organization

Tour

operators Infomediaries

Travel

agencies

Tourists

8/7/2019 marksmen

3/7

Inclusiveness

Aspiration

Purpose

Truth

Creativity

&Innovation Complexity

&

Simplicity

Connectivity

TimeLucknow

Branding

8/7/2019 marksmen

4/7

Place

People

Process

Communication

Symbol

Product

8/7/2019 marksmen

5/7

Place

People

Process

Commu

nication

Symbol

Product

Adequate means of transport available to

reach the starting point

Easy reachability

Missing office or registration counter

A distinct mark to show the beginning of the

walk Road map or exact location mentioned in

brochuresand websites

A slide show giving a brief preview of the

walk

Shops selling merchandise as a remembrance

Presently there is only a head guide and two associate

guides, while the range of the number of visitors varies

between 0 400 throughout year

No human inventory available for the peak seasons

The guides are not trained to analyze the need of the

visitor like pleasure, intellectual, peace etc. so that they

modify the tour or group people from different countries,

sects, background and age accordingly

The local shopkeepers have a fair idea about the walkand they fully support it but despite the business that the

walk is providing them with or has the capability of

providing , not much effort has been put into marketing

and presentation.

The local residents are also included in the movement to

gain their support especially those living in the area

where the walk takes place and also to maintain harmony

and have a friendly and amicable impact on visitors

8/7/2019 marksmen

6/7

Place

People

Process

Commu

nication

Symbol

Product

No website available thus no contact available for queries

regarding the tour or provision for advance online

registration for outsiders / foreign tourists which in turn

could have helped the organizers themselves

No briefing is done in advance to give an overview of what

to expect from the walk

The Walk ends up abruptly without leaving an impression ofsatisfaction or any last memory to remember the

experience with

No mention or hype of any such site that could be used as

the star attraction of the tour to offer something to the

visitors to look forward to

Since no information has been put up regarding the details

of the walk on any website nor have they put proper signage

or maps indicating each monument included in the walk, itis impossible for anyone to go on a self guided tour

Poor or scanty material available on net

Even the brochure provided at the beginning does not

give a complete detail of the monuments visited during

the walk

Presently local communication is only through word of

mouth and information spread during local fairs where

the walk is part of UP tourism exhibits Nationally / Internationally Through adds in sites like

that of UP tourism

Missing in any kind of social networking site

Unlike the Heritage Walks in other states no exclusive

video available on web

No association with any social cause

No special tours for influential market sect

Unavailability of exclusive merchandize or such stuff that

could have helped in communication

8/7/2019 marksmen

7/7

Product

People

Process

Commu

nication

Symbol

PlacePlace

Missing sign board to indicate the starting point of the walk

The lanes included in the walk were covered with litter

which most of the times nullifies the effect and purpose of

the tour

The route taken covers all the sites without back tracking

any lane at any part throughout The walk has helped in increasing business to a great

extend for the shops present in the area like that of the

local cuisines, clothing (chicken work), perfume shop etc.

No innovation has been done since the structure was

designed and implemented in the city specifically for the

city, Lucknow

Need of a more professional attitude

There is no symbol or emblem of Lucknow

Heritage Walk which could symbolize its main

objective and vision

The symbol could provide the walk with a new

iconic image to relate to

The same symbol can be used for

communication and promotion purposes