marks-3zet News - 2/2013

Corporate magazine for customers, partners and prospectives 02-2013

Print’s strength lies in the niche

Prepress solutions for every newspaper

Direct imaging with VIM Technologies

Calibrated underpacking sheets: Eco-friendliness meets high-tech

Low migration with waterless printing inks

marks-3zet news - 02-2013

2 Imprint

marks-3zet GmbH & Co. KG

Lahnstraße 38

D-45478 Mülheim an der Ruhr

Tel. +49 (0) 208 / 999 46 0

Fax +49 (0) 208 / 999 46 29

[email protected]

www.marks-3zet.de

Editorial Staff:

Souscha Verlinde

Hans-Joachim Koch

During a trip throughout the USA, I have been truly amazed by the fact that waterless offset printing was

vehemently rejected – that is, at least by most of the people I have spoken to. However, those customers

who were able to master the process were full of praise for it.

In Germany, the newspaper printers‘ reaction is quite similar: Publishers, printers and technical man-

agers tend to oppose to waterless offset printing – but once they get to know it, the vast majority is

absolutely delighted with it.

Obviously, we are suffering from a communication problem: For many niche markets, the advantages of

waterless offset printing outweigh its disadvantages, but only few people are willing to take a closer sec-

ond look. In fact, considerably better print results help your customers to seek and enter new markets.

Examples include heatset commercials and customer magazines printed on a Cortina press, enabling

publishers to distribute their overheads to other product lines. Profits are rising – provided that the ad-

vertisement department will learn to present itself as a sales department!

Waterless printing requires a high level of standardization. Flaws in the prepress stage cannot be cor-

rected in the printing machine later. Prepress is therefore increasingly gaining in significance. We have

an entire team specifically coordinated for this stage and are now able to sell exposure units, developer

units, and software like One Workflow with a great deal of in-house expertise. The introduction of quality

management systems has led to significant savings in our in-house printing plant. By now, PSO has

become a matter of course.

Further development is proceeding, even with regards to the very „old“ products: Our underpacking

sheets have held their market shares, and even our competitors need to be most creative and resource-

ful to convince customers of a softer underpacking when a harder underpacking achieves better results

in terms of quality and costs. Our sales in this segment are substantially increasing again. Apparently,

Dr. Gert Sieger

Managing Director marks-3zet


3

our customers do try the much more costly competing ranges but then decide to return to our products.

This is, of course, extremely gratifying for us!

In the coming months, a new waterless printing plate will surely be launched on the market. As the

world’s largest distributor for Toray plates, we stand behind their products – but we also welcome the

arrival of a new competitor on this market.

Compare it to a farmer’s market: It is only exciting as long as there is more than one choice to pick from.

In this respect, I wish for us all that we will benefit from growing markets

Yours sincerely,

Dear customers,

PREPRESS COMPETENCY IN NEWSPRINT www.marks-3zet.de

Introduction: Dr. Gert Sieger . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Page 3

Prepress solutions for every newspaper marks-3zet presents its new business field . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Page 6

Print’s strength lies in the niche Media brokers about the future of the magazine world . . . . . . . . . . . . . . . . . . . . . . . . . Page 8

Eco-friendliness meets high-tech Original calibrated underpacking sheets by marks-3zet . . . . . . . . . . . . . . . . . . . . . . . Page 16

Classic Colours “Nevada LA” Progress by further development . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Page 18

Monocassette Autoloader: Optimized automation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Page 20

VIM-DOB: Direct imaging with VIM Technologies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Page 22

Print’s strength lies in the niche Page 8

Classic Colours “Nevada LA” Page 18

Eco-friendliness meets high-tech Page 16

Table of contents

www.waterless-print.com www.marks-3zet.de

The only truly “green” printing plate.

Waterless Plate from

Bild

foto

lia.c

om

PREPRESS COMPETENCY IN NEWSPRINT www.marks-3zet.de

Bundled know-how, thanks to competent employees

This expansion of our business area was realized in co-operation with Hans-Heinrich

Benecke and Jochen Gläser. For many years, both have been working in the areas of project

management and sales, with various manufacturers of prepress systems. They know exact-

ly what is demanded of a modern prepress infrastructure, including the current technical

possibilities and the products of various manufacturers. Thanks to their competence, cus-

tomers are provided with all-around advice, taking into consideration the existing production

situation and the individual requirements of the customers, including the objective of effi-

ciently realizing company goals.

How a single idea leads to a custom-made solution

Every company is different at heart, has its own objectives, an individual customer and order

structure and special production requirements. „It is most important to find manufactur-

er-independent solutions for these requirements, instead of using an ‚off-the-shelf‘ com-

prehensive solution of a single manufacturer“, Gläser emphasizes. „In concrete terms: As a

general contractor, we offer you an all-around package, ranging from data input all the way

to a finished printing plate at the printing press, including installation and commissioning

of all components. On customer request, we will also provide a final acceptance procedure

by an independent organization. We provide all services for an agreed project, manage the

communication with manufacturers and coordinate the installation, including the final ac-

ceptance procedure of the total solution“, Benecke explains. „Especially regarding replace-

ments, it is highly important to guarantee ongoing production at all times, while at the same

In December 2012, marks-3zet established a new business field for consultation, sales and project management of prepress systems designed for newsprint.

Hans-Heinrich Benecke,

Prepress engineering/Sales,

[email protected]

Prepress systems for the newspaper industry A new business field at marks-3zet6

Jochen Gläser,

Prepress engineering/Sales,

[email protected]

time organizing the replacement of the installed technology. Last but not least, our project

services also include the development of educational and training plans for company em-

ployees“.

After a suitable solution for your company has been developed, its implementation will be

carried out in the following steps:

• Creation of a specification document

• Space planning

• Planning of the utility connections

• Description of the interfaces needed for an efficient workflow

• Scheduling

• Planning of staff training

• Project management during on-site installation of all components

• Final acceptance procedure for the overall solution

• Production support

marks-3zet as sole contract partner for the customer assumes full responsibility for all

agreed components of the project. „At the end, a highly cost-effective solution will be provid-

ed for modern, integrated newspaper production, which also takes account of future chal-

lenges“, Dr. Sieger summarizes.

Their success shows that the concept of the marks-3zet team is right: They have made quite

a name for themselves, even beyond the borders of the EU. Our team of experienced experts

is capable of efficiently realizing customer-specific and future-oriented prepress solutions

in the newsprint area.

Prepress systems for the newspaper industry A new business field at marks-3zet


7

8


Print’s strength lies in the niche8

„Himmelblau“ (sky blue) – the bare name offers a promise. And if you look at the family that

gave birth to this „magazine baby“, the future looks bright and rosy. For years, The German

agricultural publishing house Landwirtschaftsverlag in Münster has distinguished itself al-

most exclusively as a specialty publisher for the agricultural and animal husbandry sector

by publishing agricultural magazines and hosting portals for used agricultural engineering

and construction machinery. With their rural lifestyle magazine „Landlust“, they wrote a new

chapter in their success story which is still booming. In comparison to the same period of

the preceding year, turnover most recently (IV/2012) increased by 20% to approximately 1.1

million sold copies, of which almost 396,000 copies are subscriptions, with a share of 99%

based on paid circulation (subscriptions plus over-the-counter sales).

„Brand eins“, the only magazine

of the business press that was

able to slightly raise its gross

advertising turnover last

year, does so by consequently

publishing stories about the

economy, instead of bothering

its readers with figures, tables

and shop language.

9

Especially, since the title will start out in the travel magazine segment, which up to now has

not particularly distinguished itself as a germinal seed in the garden of available magazines.

The six best-selling titles in the German market are „ADAC Reisemagazin“, „GEO Saison“,

„Abenteuer und Reisen“, „Reise & Preise“, „GEO Special“ and „Merian“. Together, they have

an average sale of approximately half a million magazines per edition. During the last five

years, total sales have declined by almost 15%, over-the-counter sales and subscriptions

declined by almost a fifth. Developments in the travel magazine sector are following the

general trend, namely declining circulations and coverage of magazines.

This type of media has to learn to live with partial consumer strike and declining attention.

But the magazine sector much more suffers from a different phenomenon: broad gener-

alization. A number of vociferous and uninhibited media experts have entered the arena,


Print’s strength lies in the niche

Media experts are predicting difficult times for print media. However, such broad generalizations have a tendency to distort future-oriented insights. Magazines must serve their target groups in different ways nowadays, and publishing houses have to wake up to this fact. By Roland Karle

„Landlust“ has long been the prime example for all those who are looking for encourag-

ing counter examples proving that magazines do have a future. The Landwirtschaftsverlag

which has been rather inexperienced in the consumer market up to now, is currently being

stylized into a genuine source of hope. That is why the new magazine „Himmelblau“, which

was published in mid-February with an initial print run of 100,000 copies, is not just another

newcomer – it can count on wide attention throughout the sector.

9

Print media on the declineDevelopment of the advertising market in 2012

Media type Advertisement sales* 1-12/2012

thousands (000) Euro

Market sharein percent

Changecompared to 2011

in %

TV 11,335,399 43.3 2.0

Newspaper 5,040,304 19.3 -6.6

General interest magazines 3,571,041 13.6 -4.3

Internet 2,892,306 11.1 17.3

Broadcast 1,533,363 5.9 6.1

Out of Home (outdoor advertising) 1,279,936 4.9 0.4

Trade journals 416,200 1.6 -0.7

Movie 103,490 0.4 10.5

Total 26,172,039 100 0.9

* Gross figures Source: Nielsen

1010

a generic fate for print media“, Köcher pointed out. A differentiated view was necessary to

recognize strengths and weaknesses. The Allensbach Markets and Advertising Media Analysis

(AWA), prepared by Köcher‘s Institute, certifies that the majority of newspapers and magazines

have lately shown rather stable coverage. The total number of contacts of the 242 titles ana-

lyzed in the AWA study has fallen by 1.5% in comparison to the preceding year. However, the

loss is concentrated in a few segments and titles, loss leaders being situated among computer

and programming titles, customer magazines and weekly women‘s magazines. These four

segments are reported to be responsible for almost two thirds of the registered losses. Some

sectors are clearly losing more than others, whereby they cover up important trends.

An analysis of the 2012 AWA study confirms that fresh, modern print media are making up

ground in the market. According to this study, 46 magazines established during the last 10


The launch of magazines is no longer a strict confession of faith for publishers; instead, they are reacting quickly to fluctuations of the market, exactly like classic consumer product manufacturers.

declaring the imminent demise of print media. Frank-Peter Lortz has already taken a look

two years ahead and has announced a „historical turning point“. The Managing Director of

ZenithOptimedia, a broker of advertising space, expects that in 2015 the expenditures for on-

line advertising will for the first time lie higher than for print products. Christof Baron, CEO

of the media agency Mindshare, is also predicting a declining importance for printed media

as an advertising vehicle.

Lortz and Baron represent a majority among media decision-makers, who are complaining

about declining print-runs and coverage. Print media are experiencing additional difficulties

because advertisers and their commissioned media agencies are electrified by the possi-

bilities of digital advertising and the measurability of its effect. Technical advances in the

control of media advertising have now developed to capture and analyze contact numbers

and advertising reactions almost in real-time. By comparison, an advertisement printed on

paper seems quite outdated.

Magazine publishers can complain about this development and wallow in self-pity. Or they

can accept the challenge. First of all by presenting valid counter arguments to the often

one-sided perception and preferential treatment of digital media by the advertising sector

and its media agencies. The slogan „Print wirkt“ (print media are effective) cannot be just a

simple advertising campaign. Secondly: Magazines have to reinvent themselves – over and

over again. An increasing number of publishing houses has actually tried to do so during the

last few years. „Landlust“ is the most shining, but certainly not the only example.

Renate Köcher, Managing Director of the Allensbach Institute for Public Opinion Research (IfD),

counters this tendency towards generalization with powerful words. „There is no such thing as

„Landlust“ has long been

the prime example for all

those who are looking for

encouraging counter examples

proving that magazines do

have a future.

1111


years have been able to improve their coverage against the preceding year by 4.7%, even

though the total number of readers (see above) had declined by 1.5%. Success stories, e. g.

„Landlust“ or other titles such as „Neon“, „Cicero“ and „In Touch“, show that printed media

still find lots of readers, when they are well-made, address their readership precisely and

have a multimedia approach.

For 2013, Stephan Scherzer, Managing Director of the German Association of Magazine Pub-

lishers (VDZ), expects that print-runs, sales and employment will approximate levels of the

preceding year. And: The eagerness to launch new magazines for special target groups is ex-

pected to continue. Approximately 100 new titles were registered in the last year. „The focus

is on titles that offer their readers deceleration and that address their specific target groups

in a comprehensible form“, Scherzer explains.

„Bild am Sonntag“ is the number one among classical print magazines. Magazines with the highest MA coverage

Publication Coverage 2013/I in m Index*

ADAC Motorwelt 15,93 96

Lesezirkel 11,34 96

RTV 10,88 93

Bild am Sonntag 9,92 95

TV 14 7,38 104

Stern 7,26 92

Prisma 6,50 98

Der Spiegel 6,30 99

TV Spielfilm 5,81 98

TV Movie 5,51 96

Bild der Frau 5,47 91

Focus 4,54 91

Sport Bild 4,34 100

TV Digital 4,12 97

Hörzu 4,08 95

Bunte 3,79 95

Computer Bild 3,68 93

TV Hören + Sehen 3,58 106

Geo 3,34 97

Kicker Sportmagazin 3,10 96

* Comparison to the 2012/II coverage (based = 100) Basis: German-speaking population as of 14 years of age (70.21 m) Source: Arbeitsgemeinschaft Media-Analyse e.V. / ma 2013/I Press media - magazines

1212


Considering the fact that digital media exuberance in many cases is already sounding the death knell for print media, the magazine publishers are sending out a clear signal: Print media believes in print.

The newcomers of the year 2012 are located in several different segments. Special attention

lies on female readers, for instance with titles such as „Flair“ (Klambt), „Meins“ and „MyWay“

(both from Bauer). Just as much as „Stern Viva“ (Gruner + Jahr) and „Freundin Donna“ (Burda),

the latter titles address readers in the second half of life; a public that so far had inadequately

been labelled as „Best Ager“, „Silver Surfer“, „Golden Fifties“ or simply „senior citizens“. The

new titles for the elderly generation have learned their lesson. They prove that success is pos-

sible without the inevitable hand-knitted cardigan or some old-fashioned prose.

The newcomers quickly sold 6-digit print-runs and are pushing their way into the shelves.

Bauer first announced that „My Way“ would be published monthly, but then sent it out to hi-

bernate until April. This was irritating – on the other hand, it shows that the launch of maga-

zines is no longer a strict confession of faith for publishers; instead, they are reacting quickly

to fluctuations of the market, exactly like classic consumer product manufacturers. Not only

have dozens of titles seen the light of day this way, a number were also buried, e.g. the youth

titles „Yuno“ (an offshoot from „Stern“), „Bravo Hiphop“ and „Mare Ahoi“. Axel Springer no

longer saw any reason for publishing „Hörzu Heimat“, Bauer has dictated a pause for „Life

& Style“, and Burda stopped publishing „Focus Schule“ just a few months after its relaunch.

The wave of new magazines for the elderly has also shown: Managers of publishing hous-

es as well as media decision-makers are dealing intensively with their (prospect) readers,

combining gut instinct with analysis, and curiosity with research. Gruner + Jahr, for instance,

cooperated with Forsa and the Körber Foundation in a study called „Das neue Bild vom Alter“

(A new view of old age), while the market researchers of K&A Brand Research were examin-

ing the target group of „Frauen 50plus“ (women at 50+) for Bauer. The unanimous perception

was that the old preconceptions are no longer valid. „The current „generation 50+“ feels clos-

er to their children than to their parents“, emphasizes Ralph Ohnemus, Managing Director

K&A. This generation is viewed as more flexible, mobile, modern and more open to the new.

The founding spirit in the magazine market is not staying unnoticed. „Considering the fact

that digital media exuberance in many cases is already sounding the death knell for print

media, the magazine publishers are sending out a clear signal: Print media believes in

print“, says Rupert Wild, owner of the full-service agency White Communications in Munich.

Especially for premium and luxury brands, editorially demanding and visually high-quality

magazines continue to function excellently as advertising vehicles. „The market is still pre-

pared and in demand for print media“, believes Wild.

The slogan „Print wirkt“

(print media are effective)

cannot be just a simple

advertising campaign.

Secondly: Magazines have to

reinvent themselves – over and

over again.

1313


Fresh fare at the kioskMagazine launches in 2012 (selection)

Publication Publishing House Print-Run* Copy price in Euro

Frequency Publication date

Lonely Planet Traveller Life Media House 60.000 5,00 bimonthly 12.12.2012

Pardon Weimer Media Group 70.000 5,00 unknown 06.12.2012

New Scientist Spiegel Verlag 55.000 4,50 weekly 02.11.2012

Grip (Auto/Lifestyle) Burda 150.000 3,50 unknown 02.11.2012

Yps Egmont Ehapa Verlag 120.000 5,90 2 x per year 11.10.2012

Octane (Auto/Lifestyle) Premiummedia/kdgroup 75.000 6,00 bimonthly 10.10.2012

Focus Diabetes Burda 120.000 4,90 4 x per year 25.09.2012

Flair Fashion & Home Mediengruppe Klambt 190.000 3,50 monthly 15.08.2012

Pony & Co Egmont Ehapa Verlag 100.000 3,20 monthly 10.08.2012

Sport 1 Bundesliga Sonderheft Sport 1 400.000 5,50 special edition 02.08.2012

Landkind Panini Verlag k. A. 4,50 bimonthly 11.07.2012

Mein LandGefühl im Norden Falkemedia 40.000 3,90 bimonthly 03.07.2012

My Way Bauer Media Group 200.000 3,00 monthly 20.06.2012

Sweet Paul Falkemedia 40.000 5,90 4 x per year 25.05.2012

Paula WAZ Mediengruppe 270.000 1,90 biweekly 12.05.2012

Stern Viva Gruner + Jahr 250.000 3,90 unknown 26.04.2012

Frau im Spiegel Royal WAZ Mediengruppe 150.000 3,20 bimonthly 11.04.2012

Season Gruner + Jahr 121.000** 3,00 bimonthly 28.02.2012

Closer Bauer Media Group 112.089*** 1,60 weekly 22.02.2012

Couch Gruner + Jahr 300.000 2,00 monthly 11.01.2012

* Starting or current print-run ** Sold print-run (publisher‘s figures) *** Sold print-run (IVW figures II/2012)Source: Publisher‘s figures

What has become increasingly clear is that magazines have to consequently serve niche

segments, special interest and target groups. „Brand eins“, the only magazine of the busi-

ness press that was able to slightly raise its gross advertising turnover last year, does so by

consequently publishing stories about the economy, instead of bothering its readers with fig-

ures, tables and shop language. „11 Freunde“ (11 friends) is the clear victor in the segment

of sports magazines. It distinctly differentiates itself from local top dogs such as „Sport Bild“

and „Kicker“ by publishing topics and current news in a different way and with a slightly iron-

ic style. „Neon“ touches the nerve of a generation in the process of finding its way in grown-

up life and which, in the opinion of some media planners, should actually be a generation of

digital natives.


According to a VDZ survey, domestic sales of magazine publishers have been rising continuously since 2009 and achieved a total of 7.1 billion Euros in 2012, which is a plus of 1.4% in comparison to the preceding year. For the current year, a total sales volume of 7.21 billion Euros is expected.

14

Balance for 2012: Numbers, data, facts Advertising turnover:

According to advertising statistics from Nielsen, German general public magazines (without

illustrated city editions) realized gross advertising revenue of approximately 3.5 billion euro

in 2012. That is about 4.1% less than in the preceding year. For the first time in many years,

„Stern“ (advertising income: 130 million Euros) has lost its leadership position with a minus

of 15.5%. The advertising vehicle with the strongest sales among the magazines is now „Der

Spiegel“ (132.3 million Euros). Only 15 of the top 50 magazines have been able to increase

their advertising revenue in comparison to the preceding year. Among all the print media

types, only newspapers (minus 6.6%) show a higher loss rate than magazines. The biggest

gainers were TV, which gained absolutely, and online that gained on a percentage basis (plus

11.2%). A slight advertising revenue plus of 0.9% was registered across all media types.

Coverage:

The media analysis 2013/I certifies that all German magazines achieved a coverage of 92.2%

among the German speaking population. This is 0.5 percentage points less, in comparison to the

preceding study that was published in July 2012, and the figure for magazine readers has de-

clined by 2.1% since 2004. This figure, however, says very little about the intensity and frequency

of readership. 105 magazines have lost coverage in comparison to 2012/II, while coverage re-

mained constant for 15 magazines and 92 titles showed an increased coverage. However: Among

the 20 titles with the strongest coverage, a list that is led by „ADAC Motorwelt“ (15.93 million

readers), the reading circle offerings (11.81 million), the TV supplement „RTV“ (10,88 million)

and „Bild am Sonntag“ (9.92 million), only two have managed to achieve a plus, namely „TV 14“

in position 5 that achieved a plus of 4% and „TV Hören + Sehen“ in position 18 with a plus of 6%.

Print-run:

According to the German Association for the Determination of the Dissemination of Advertis-

ing Media (IVW), all German general public magazines sold an average of 108 million copies

of each edition in the last quarter of 2012, which is a decline of 0.51% in comparison to the

same quarter of the preceding year. The number of e-papers that were sold amounted to

430,000 copies, showing a slight decline.

Sales of publishing houses:

According to a VDZ survey, domestic sales of magazine publishers have been rising contin-

uously since 2009 and achieved a total of 7.1 billion Euros in 2012, which is a plus of 1.4% in

comparison to the preceding year. For the current year, a total sales volume of 7.21 billion

Euros is expected.

Approximately 100 new titles

were registered in the last year.

„The focus is on titles that offer

their readers deceleration and

that address their specific

target groups in a comprehen-

sible form“, Scherzer explains.

Waterless Label Print Solutions.

As the biggest system partner for waterless offset technology, we have been successfully offering and in-

stalling waterless solutions worldwide for more than 30 years. With the strong growth of the labeling and

packaging market and the high-potential and quality that waterless offset has to offer, we will exhibit our

portfolio at this year‘s Labelexpo for the first time.

We will be presenting the world-known Toray waterless plate as well as the UV ink series “Nevada LA” from

Classic Colours, which was especially developed for label printers. We will as well demonstrate our com-

plete and flexible pre press solutions for high-quality waterless label printing.

Discover the alternative to flexo label printing and letterpress and visit us at Labelexpo from the 24th – 27th

of September in hall 6, booth I 15.

We look forward to meeting you at Labelexpo!

booth I 15, hall 6 www.marks-3zet.de

16

The utilization of original marks-3zet underpacking sheets represents a proactive contri-

bution to environmental protection. Not only because this sheet can be recycled with your

wastepaper, but also because environmental protection is already being considered during

production:

The original underpacking sheet by marks-3zet is manufactured in Germany in accordance

with ISO 14001. The international environmental management standard ISO 14001 is the

most important requirement throughout the world, regarding the content and performance

of environmental management in printing companies and other organizations. It includes

a wide variety of areas, such as ecological balance sheets and environmental ratios which

must be defined and monitored. The emphasis lies on a continuous improvement of the de-

fined environmental objectives.

The raw materials are bleached without chlorine (elementary chlorine-free, ECF). This pro-

cedure allows significant control of the major problem of environmental contamination,

namely the release of dioxins. Only cellulose manufactured from wood derived from sustain-

able forestry (FSC) is used.

Even the colorants in the colour schemes invented by marks-3zet can be bleached, which

means they can be recycled without reservations. Moreover, these colorants present no

health risk.

Original calibrated underpacking sheets by marks-3zet: Eco-friendliness meets high-tech16


More than 96% of the water required for paper production is retained in a closed water cy-

cle. The multiple reuse of water, in combination with the use of a water-saving technology,

ensures a more rational utilization of fresh water. The wastewater is cleaned in compa-

ny-owned sewage treatment plants, thereby clearly remaining below the statutory limits.

The energy for the production of the underpacking sheets is generated in a company owned

coal-fired power plant. Technically demanding heat recycling systems contribute to a highly

efficient use of energy.

1717Eco-friendliness meets high-tech

The sewage and fibre sludge, which is generated by the wastewater treatment, can be recy-

cled in our own power station for generating energy. In addition, waste heat is recycled for

heating households in the neighbourhood.

In total, an efficiency level of more than 85% is achieved through cogeneration of heat and

power!

All production areas clearly lie below the officially prescribed emission limits.

All of these measures which serve to protect the environment are not to be seen in the fin-

ished product, just as much as one cannot see its very precise manufacture.

In the end, it is this precision which leads to our high-quality underpacking sheets. And that

is a guarantee for our customers that they can produce a high-quality printed product.

We can ensure this through continuous measurements of the film thickness during the on-

going production. Samples are taken at regular intervals, which are subjected to a variety of

tests in our state-of-the-art laboratory. A complete documentation of the entire process is

self-evident.

With all of these measures ensuring a sustainable production marks-3zet pro-actively con-

tributes to the protection of the environment. Even if the original calibrated underpacking

sheet is a high-tech product that has been manufactured with great attention to detail, it

nevertheless consists of natural raw materials - it is a living product!


18


Classic Colours “Nevada LA” Progress by further development

Ongoing development has turned the Nevada LA series into one of the favourite UV printing

inks for waterless printing of labels. Printing tests at the plants of printing equipment man-

ufacturers, numerous colour tests in the marks-3zet Waterless Printing Centre or tests at

customer sites with various formulas: all of these measures have led to a printing ink as you

find it today – a proven and excellent product which is fully adapted to the requirements of

the user.

From the Label Expo trade fair in Brussels and in cooperation with our manufacturer Classic

Colours, we would like to give you a short overview on „low migration“.

Low migration

The ITX photo initiator used in UV printing is only one of many components of the printing

ink that may be transferred from an UV label or print packaging to the actual comestible.

The general public has also been busy with this topic for a number of years, which has made

many printing companies and customers insecure. However, the printing ink is only one of

many factors involved in the production of labels. The utilized solvents, varnishes, the drying

agents and the glue are just as important.

With the right raw materials and precise dosing, UV printing inks can be qualified as a „low

migration product“. One of the challenges is to make sure that the positive properties of a

good printing ink are maintained. This requires a lot of tests and a considerable amount of

time.

Bachelor thesis / lecture events

Since 2012, Classic Colours and marks-3zet have been working intensively on this topic.

Besides various printing tests and laboratory analyses of raw materials, a bachelor thesis is

currently being prepared in cooperation with the German University of Wuppertal. A student

at this university has taken on the task of creating an understandable guideline for this tech-

nically complex, chemical topic.

On 23 April 2013, marks-3zet participated in the 21st lecture event „Trends in European foodstuff

packaging in the year 2013“ organized by the German Association for Promotion of Research

and Education in Cellulose and Packaging Chemistry (VFV). On this event which took place in

Aschaffenburg, Germany, this complex topic was extensively discussed and precisely explained.

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CLASSICCOLOURS

ClassicGraphics

CLASSICCOLOURS

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Classic Colours “Nevada LA” Progress by further development

Certificate / Manufacturer confirmation

We are happy to announce that an official letter from our manufacturer is now available for

all customers. This document certifies that the utilized process printing inks from Classic

Colours conform to applicable low migration requirements. On request, you can obtain a PDF

copy of this letter for presentation to your customers. An additional PDF document contains

explanations on this topic and is made available to our print customers as background in-

formation.

Special inks and low migration

For the special inks (Pantone) available from Classic Colours, it will unfortunately still take

some time until such a certification can be provided. This longer preparatory period is due to

the purchase of the raw materials and required added tests/analyses. In the event of a crit-

ical situation, a quick production of low-migration special colours is nevertheless possible.

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Autoloader monocassettes: Optimal automation

The new One Monocassette Autoloader is characterized by its enormous flexibility. Thanks

to the large number of supported plate formats, ranging from 240 x 300 mm up to 1075 x

850 mm, it is excellently suited for supporting a large number of offset printing machines.

Furthermore, a new concept in the design of the Autoloader system leads to a greater us-

er-friendliness. The automated plate infeed during continuous exposure contributes to an

increase in productivity, while ensuring that plate exposure units can meet the requirements

of multiple print orders and high-speed printing machines. Investment in an Autoloader pays

for itself after only a short time. Indeed, this version functions largely without an operator.

In combination with an online plate development unit, a transport bridge (also used as a

transport distribution point for waterless and conventional print plates) and a plate stacker,

you will have at your disposal a highly efficient system for an automated production of print

plates. With an optionally available automated internal punching press, efficiency and preci-

sion can be further increased.

Up to 100 print plates of any size can be loaded in a single cassette and then automatically

exposed and developed. This saves substantial operator time, and potential vulnerability in

the production process is eliminated.

The Autoloader ensures an automated removal of interleaving paper sheets. The interleaved

paper sheets are safely and precisely separated from the printing plates and deposited in a

waste container. To simplify a change of printing plates, each system is delivered with two

plate trolleys and cassettes.

The Waterless Printing Centre is equipped with a ONE Autoloader, which can be examined

and tested on-site at any time. Appointments can be made via: www.marks-3zet.de/kontakt.

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Autoloader monocassettes: Optimal automation

Description

Autoloader system

Optional

Inline punching system

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A customer-specific inline punching system can be installed and configured in the

Autoloader, which enables print plate punching with three different punch sizes (2UP,

4UP and 8UP).

• The system is delivered with 2 cassettes and automated interleaving paper sheet

removal, as well as 2 plate trolleys for comfortable loading and unloading.

• The cassette can be loaded with any format, from 240 x 300 mm up to and including

1075 x 850 mm.

• The cassette can hold 60 print plates with a strength of 0.30 mm, and 100 plates with a

thickness of 0.15 mm.

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VIM-DOB

Model Compatible presses Roll content

VIM DOB36 Heidelberg QM-DI 46 36

VIM DOB28R Ryobi 3404 DI 28

VOM DOB28

KBA 46 KaratPresstek 34 DIKPG DirectPess5034 / 5334 /5634 DI

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VIM-DOB: Direct imaging with VIM Technologies22

VIM Technologies, located in Hanita in Northern Israel, is a relatively new manufacturer in

the market for printing plates. Avigdor Bieber, CEO of VIM, established the company in 2001.

He has contributed more than 30 years of know-how and experience he gained in the graph-

ics industry, amongst others as manager for the development of the „Raystar“ of Scitex, the

very first plate development unit that was launched on the market in the 80s.

A combination of intensive research and newest technologies has helped to position VIM in

the market for printing plates. In 2013, its product range consists of several different plate

types and a range of consumption goods.

marks-3zet is selling the VIM-DOB DI plate since the summer of 2012 (see: www.marks-

3zet.de). This polyester plate is a cost-effective solution for waterless printing machines,

guaranteeing the best quality and high printing durability. The VIM-DOB plate is used in the

DI printing machines Heidelberg Quickmaster DI, KBA 46 Karat and the Ryobi 3403 DI series.

By default, both the VIM-DOB and all other VIM print plates provide lean processing, thus

contributing to a greener, more environmentally friendly production.


23VIM-DOB: Direct imaging with VIM Technologies 23

Compatible printing materials for the VIM-printing plate

Product Description

Paper tissue rolls VIM DP-CLTH for the Heidelberger Quickmaster DI 46. 1 box contains 4 rolls

Toyo Aqualess Ecoo oxidative Available in black, magenta, yellow and cyan

VIM DOB‘s Advantages:

1. Better control of the shape and size of the printing dot

2. Perfect repeatability throughout the print run

3. Reduced bla nket toning

4. Extended print run

5. Outstanding ink repelling qualities providing excellent reproduction of skin tones, superb

uniformity and minimal dot gain fluctuations

6. Perfect image registration between each of the four colours.


World market leader with over 220 distributors and branches world-

wide. marks-3zet is the inventor of the internationally known calibrated

underpacking sheet − a real high tech product.

UNDERPACKING MATERIALS

• Calibrated underpacking sheets

• Compressible underpacking sheets

• Self-adhesive underpacking foils

• Tympan paper

WATERLESS OFFSET PRINTING

• TORAY printing plates

• Printing inks & auxiliary equipment

• Chemical and cleaning agents

PRE-PRESS STAGE

• CTP systems

• Workflow software

• Developing machines

• Plate transport systems

WATERLESS PRINTING CENTRE

• Seminars & training courses

• Research and development

• Extended printing hall

PRINT & MEDIA CONSULT

• Prepress configuration

• Quality management

• Cost reduction

• Print job management

• Environment

• Security

You can find further information on waterless offset printing on the

following listed websites:

www.marks-3zet.de

www.ewpa.org

marks-3zet GmbH & Co. KG

Lahnstraße 38 · D-45478 Mülheim an der Ruhr

Tel. +49 (0) 208 / 999 46 0 · Fax +49 (0) 208 / 999 46 29

[email protected] · www.marks-3zet.de

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