design it’s not just creating a service or a logo,

it’s building a new company

Marko SverdlikOrganization architect

if it is software, we can make it

every 4th beer in the world is brewed

by our software

goal to renew our brand visual

success is when opportunitymeets preparation!

what we did?

what we achieved?

we have a problem?!

bosslesscompany

we have learned what it really means.

success is when opportunitymeets preparation, remember?

could we have done it without design?probably? the ideas were there…

will we use design next time?YES! we got context, confirmation and methods.

take design seriously and claim serious rewards

any advice?

2013

7,3

2014

8Average promoter

score

customers are happy

2013

7,5

2014

8,5happy with comms

2013

7,3

2014

8,5usefulness

44%

and yes, we also have a new logo and brand visualbut it is not that important, is it?

a new companya new way of thinking

thank you

Marko SverdlikOrganization architect