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{

MARKMAN PresentationNissin Instant Mami

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Industry Trends SWOT Analysis

Competitors

Situation Analysis

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{ Love for instant

noodles Health concerns Income effect

Industry Trend

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{ {Strengths Affordable Easy to prepare Excellent side dish Variety of avors

Weaknesses

Poor nutritionalvalue

High inpreservatives

SWOT Analysis

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{ {Opportunities Fast-paced lifestyle Unfavorable

economic condition More variants of

avor More promotions &advertising

Threats

Increasing numberof competitors

Health-conscious High ination Importation is more

preferable

SWOT Analysis

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Competitors

Monde Nissin Corporation Main competitor Different avor variants,

i.e. chicken, beef,malunggay, etc.

Net wt: 2.29 oz SRP: P 7.90

Kainang PamilyMahalaga

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Competitors

Nestle Second largest

competitor Ingredients: ragi, corn,

jowar & wheat

Net Wt. 77g SRP: P 10.00

Fast to cook!Good to eat!

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Brand Name & Description Product Positioning

Target Market

Product Strategy

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{Product Name: Nissin Instant MamiCompany: Nissin Universal Robina Corporation

Brand Name & Description

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{ Joint venture between

Nissin Foods, Japan andURC

URC: John Gokongwei on1954

Nissin Foods: MomofukuAndo on 1948

Main Ingredients include:FlourStarchWaterSalt

Brand Name & Description

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Customers and potential consumers see theproduct as affordable but of high quality Offers a taste of seafood to those who have no

luxury of time to cook Immediately think of loved ones Allocated with a considerably larger portion on

a households tight budget

Product Positioning

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Class DE or the bakya crowd Income ranges from very low to none at all Doesnt eat 3 meals a day Informal se lers

Target Market

Type 2: Broad C Masa Market Busy people used to a fast-paced lifestyle Minimum wage earners

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Consumer Prole

Arnel, a salesman Arnel is a busy person and he cantafford to waste time. He works day in and day out to meetwith clients and customers of the company he works for to be able to get his commission. He is always on the go andhas li le time for relaxation.

Caloy, a construction worker Caloys wife works as a maidand they have 4 children. He and his wife earns at minimumwage thats why they are having a hard time providing forthe needs of their family. They value money and try to save itas much as possible.

Jun-jun, a high school student Jun-jun studies in agovernment owned school. He spends almost half of his baonfor transportation expenses so he does not have muchmoney for food.