Markman assignment(q & a)

TOP 10 Learning Questions for

Chapter 11Dealing with Competition

Restituto R. Mines Jr.May 25, 2010

1. Competitors is define as companies that satisfies the same customer______

A. WantsB. NeedsC. DemandsD. Needs, Wants or DemandsE. Stated and Unstated Needs

2

2. ______ firms that serve small market segment

A. Market NicherB. Market FollowerC. Market ChallengerD. Market Leader

3

3. In analyzing competition, companies must determine the following except:

A. StrengthB. WeaknessC. ObjectiveD. StrategyE. Opportunities

4

4. When selecting customers, we can retain the following except:

A. Not vulnerable, valuableB. Vulnerable, not valuableC. Vulnerable, valuableD. Not vulnerable, not valuableE. Profitable, valuable

5

5. As one of the defense strategies of a dominant firm, which is true?

6

A. Diversification into unrelated/new industriesB. Attack after the competitor starts its offenseC. Reassigning resources to weaker territories D. Reintroduction of productsE. Raised product price versus

competition

6. In benchmarking against competition, which step is false?

A. Identify key variables to measureB. Determine which function to benchmarkC. Measure company’s performanceD. Determine product sales & profitabilityE. Measure performance of best-in-class

companies

7

7. Increasing the level of product consumption is an example of:

A. Defending market share strategyB. Expanding market share strategyC. Expanding total market strategy D. Market Follower strategyE. Market Nicher strategy

8

8. How can small brands compete in the market:

A. Use conventional communicationB. Be consumer-centeredC. Focus on target and messageD. Do not commitE. Do not build any identity

9

9. Reaction of Competitor-centered companies:

A. Installation of 24-hour customer hot lineB. Conducting customer satisfaction surveyC. Increase of advertising & promotion budgetD. Improve quality control & assuranceE. Efficient customer service

10

10. Oil companies can easily reduce supplies or raised prices. What threat these competitive force present:

A. Threat of buyer’s growing bargaining power

B. Threat of substitute productsC. Threat of new entrantsD. Threat of Suppliers’ growing

bargaining powerE. Threat of intense segment rivalry

11

1. Competitors is define as companies that satisfies the same customer______

A. WantsB. NeedsC. DemandsD. Needs, Wants or DemandsE. Stated and Unstated Needs

13

2. ______ firms that serve small market segment

A. Market NicherB. Market FollowerC. Market ChallengerD. Market Leader

14

3. In analyzing competition, companies must determine the following except:

A. StrengthB. WeaknessC. ObjectiveD. StrategyE. Opportunities

15

4. When selecting customers, we can retain the following except:

A. Not vulnerable/valuableB. Vulnerable/not valuableC. Vulnerable/valuableD. Not vulnerable/not valuableE. Profitable/valuable

16

5. Defense strategy of a dominant firm, which is true?

17

A. Diversification into unrelated/new industries

B. Attack after the competitor starts its offense

C. Reassigning resources to weaker territories D. Reintroduction of productsE. Raised product price versus

competition

6. In benchmarking against competition, which step is false?

A. Identify key variables to measureB. Determine which function to benchmarkC. Measure company’s performanceD. Determine product sales & profitabilityE. Measure performance of best-in-class

companies

18

7. Increasing the level of product consumption is an example of:

A. Defending market share strategyB. Expanding market share strategyC. Expanding total market strategy D. Market Follower strategyE. Market Nicher strategy

19

8. How can small brands compete in the market:

A. Use conventional communicationB. Be consumer-centeredC. Focus on target and messageD. Do not commitE. Do not build any identity

20

9. Reaction of Competitor-centered companies:

A. Installation of 24-hour customer hot lineB. Conducting customer satisfaction surveyC. Increase of advertising & promotion

budgetD. Improve quality control & assuranceE. Efficient customer service

21

10. Oil companies can easily reduce supplies or raised prices. What threat these competitive force present:

A. Threat of buyer’s growing bargaining power

B. Threat of substitute productsC. Threat of new entrantsD. Threat of Suppliers’ growing

bargaining powerE. Threat of intense segment rivalry

22

Markman assignment(q & a)

Education

Transcript of Markman assignment(q & a)