Marketstein: How to Bring Your Content Back to Life

@uberflip#uberwebinar @Snap_App

Marketstein:How to Bring Your Content

Back to Life

Victoria HoffmanContent Marketing Manager, Uberflip@victoriahoffman

Vanessa PorterDirector of Marketing, SnapApp@NessieBessie


WE WILL SEND

THE RECORDING.

Questions? We’ve got answers!

(At the end of the webinar J)

Join in on

@uberflip#uberwebinar @Snap_App@uberflip#uberwebinar @Snap_App

Stick Around


It’s almost 2O17…


Have you thought about your marketing campaigns yet?


If this is you,DON’T WORRY!


WHY REVAMP YOUR MARKETING CONTENT?

Interactive ContentFOR MARKETING CAMPAIGNS} 1 Breathe new life into your content by

repurposing what you already have

2 Engage with your audience by having dynamic, two-way conversations

3 Create fun (and scream-worthy) experiences for your audience


IT’S NOT A SCARY PROCESS…


IT’S WHAT YOUR AUDIENCE WANTS!

91% of buyers prefer more interactive/visual content that can be accessed on demand.”

“-‐ Demand Gen Report


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Breathe new life

into your content


Use the themes & messages of your core content to create related pieces that build the strength of your brand’s connection.

REPURPOSE YOUR CONTENT


THIS A GREAT PUMPKIN


BUT PIE IS EASIER TO EAT


AND COOKIES…


AND A PUMPKIN SPICED LATTE


BREAK IT DOWN

Are you making it easy for your audience?

Break your content down into snackable portions.

Benchmark Yourself

Test Your Knowledge

See How You

Compare

Get Your ROI

What's Your

Roadmap


Core Asset(white paper, ebook, interactive content, video….)

2-‐pagers

Calculator Assessment

Webinars

Survey Contest

Worksheets

Quiz Product Picker

Infographics,SnapApps

Blogposts

Guest blogs

Large-‐Form Assets

Mid-‐Form Assets

Short-‐Form Assets

YOU’VE GOT OPTIONS


The pros ofdynamic conversations


CONVERSATIONS GIVE YOU AN ADVANTAGE


GAIN USEFUL INFORMATION§ Name: Frank N. Stein

§ Job Title: Marketing Manager

§ Primary Focus:

§ Company Email: [email protected]

§ Biggest Challenge:

§ How do you feel about “x”:


§ Name: Frank N. Stein


§ Primary Focus:


§ Biggest Challenge:

§ How do you feel about “x”:

GAIN USEFUL INFORMATION


§ Name: Frank N. Stein


§ Primary Focus: Demand Gen


§ Biggest Challenge: Finding the right leads for sales

§ How do you feel about “x”: Unsure if we’ll meet goals

GAIN USEFUL INFORMATION


What happens to all the data you collect?

§ Streamline new data into your marketing automation forms

§ Collect more detailed informationfrom your prospects

§ Provide your sales team with more qualified leads

ARM YOUR SALES TEAM


BETTER LEAD SCORING, PROFILING & NURTURING

§ Capture rich profile data with the questions

§ Question and answer data flows into lead recordswithin your marketing automation system

§ Data can be used to lead score, qualify prospects, assign personas, and trigger nurture campaigns


WHAT ARE THE BENEFITS?

42% 71% 13%

Click Rates Completion Rates

Lead Conversion

§ Calls to action that deliver higher click-‐through rates


42% 71% 13%


Lead Conversion


§ 5x industry average increase in lead conversion rates



42% 71% 13%


Lead Conversion


§ 5x industry average increase in lead conversion rates

§ Better data for lead scoring and faster MQL creation



Create afun experience


Adding an interactive component increases engagement

and adds value for your audience!

WHAT HAPPENS WHEN YOUMAKE IT INTERACTIVE?


SHOCK YOUR AUDIENCETHROUGHOUT THE FUNNEL

Top

Middle

Bottom

Ebook

White Paper

ROI Tool


Middle

Bottom

Ebook

White Paper

ROI Tool

Top+

+

+

Survey InteractiveInfographic Quiz

Quiz

Assessment

CalculatorAssessment

Calculator ProductPicker

SHOCK YOUR AUDIENCETHROUGHOUT THE FUNNEL


Content-‐Enabled Campaigns:

§ Use experiences to create engagement, conversation

§ Bring qualification criteria up the lead funnel

§ Deliver insights for better nurturing

§ Accelerate most qualified leads to sales

TURN THOSE EXPERIENCES INTO CAMPAIGNS


HOW DO OTHERS REVAMP?


The fastest and easiest way to create interactive content that boosts results by

2-‐3x across all existing marketing programs.


QUESTION TIME!

Vanessa PorterDirector or Marketing,

SnapApp@NessieBessie

hub.uberflip.com

Victoria HoffmanContent Marketing Manager,

Uberflip@victoriahoffman


Join 20,000+ smart marketers. Subscribe to the Uberflip Hub!

SUBSCRIBE

Marketstein: How to Bring Your Content Back to Life

Marketing

Transcript of Marketstein: How to Bring Your Content Back to Life