Markets for Certified Bamboo

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Oportunidades y limitaciones de certificacion de bambu en los mercados internacionales 1. Background 2. Experience 3. FSC market influence 4. Potential for guadua 5. Conclusions

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Transcript of Markets for Certified Bamboo

Page 1: Markets for Certified Bamboo

Oportunidades y limitaciones de certificacion de bambu en los mercados

internacionales

1. Background

2. Experience

3. FSC market influence

4. Potential for guadua

5. Conclusions

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Antecedentes

1. Foundation ECOHOUT: www.ecohout.nl

2. Promotion of production and consumption of products from sustainably managed forests.

3. Experience in marketing certified and pre-certified timber in The Netherlands since 1993.

4. FSC

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Experiencia

1. Involvement in bambu through FSC-Colombia (2005). Import certified guadua in May 2006.

2. Dutch bambu trader: Moso international. Imports 2 to 3 containers a week. Quality requirements.

3. Project driven by from WWF/Netherlands

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Experiencia

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Experiencia

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Experiencia

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Experiencia

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Experiencia

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Experiencia

PRODUCT TYPES

1. Flooring

2. Mouldings

3. Panels.

4. Veneer

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FSC: Influencia en el mercado

1. Market for bamboo products, growing rapidly. Dutch importer: 2 to 3 containers a week.

2. Market for FSC-certified (timber products), growing rapidly. In Holland 15% marketshare.

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FSC: Influencia en el mercado

1. Situation regarding FSC certified Timber- trends in demand and supply- market access for new species, new products

2. Keyplayers: retailers, governments, green building projects

3. Campaigns reaching consumers: market pull

4. FSC-network facilitating commercial contacts.

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Forest Stewardship CouncilFSC Global Network …

National Initiatives in 38 Countries + 10 Applicants 16 Certification Bodies + 7 Applicants 26 National Standards + 7 Applicants in 21 Countries 16 generic Global Standards by Certification Bodies 85‘801’495 hectares certified in 6109 Certificates in 82 Countries Data as of 04.12. 2006

FSC Asia ROSO Asia

FSC Africa ROCentral Africa

FSC International Center ASI-Accreditation Services International

FSC Europe RO

FSC Latin America RO

FSC Russia

FSC China

FSC U.S.A.

FSC Canada

FSC A.C.Oaxaca, Mexico

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… because forests and people matter

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Potentiales para guadua certificada

1. Certification: an advantage in relation to Asia

2. Applications for building industry and construction purposes- solid laminated beams- boards

3. Combining international and regional markets

4. Growing attention for renewable resources.

5. For new designs, the price is less concern

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Conclusiones

1. Decision on certification will be depending on: - strategy for longer term, investments- product development- abilty and willingness adapt to quality requirements for export

2. FSC certification of bamboo has started in South America. It will also take place in Asia, but at this moment there is a significant time-advantage for South America

3. The market is looking for new products like OSB panels and laminated beams for constructional purposes. Certification has proved to be useful to open markets and enter. It can also help to find investors or partners for Joint Ventures.

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Conclusiones

4. FSC certification is an instrument! And this instrument can be used by different stakeholders for different purposes. One of the strengths of FSC is that is brings together these different stakeholders and creates many synergies.

5. We can draw paralels between the development in the past of FSC timber products and the expectation for FSC bamboo products. A combination of national and international markets is preferable.