Marketplaces:

The Evolving Landscape

Zac Wolf

Product Marketing Manager

MarkMonitor

Nancy Merritt

Manager, Global Relationships

MarkMonitor

Agenda

The eCommerce Landscape

Emerging Trends

Enforcement Options and Best Practices

2

The eCommerce Landscape

Global eCommerce

4 Source: eMarketer, 2015

$1.6 Trillion, 2016

$3.5 Trillion, 2020

eCommerce Marketplaces

5 Source: Ecommerce Foundation, 2015

There are millions of online retailers in the world.

Almost 40% of all eCommerce by 2020 will be via marketplaces such as Amazon, Ebay and Alibaba.

Other Key Marketplaces

6 Source: dazeinfo.com

India Kenya Nigeria Philippines South Africa

Amazon Jumia Jumia Lazada GumTree

Flipkart Amazon Konga Amazon Amazon

Snapdeal OLX Amazon OLX takealot

eBay Kilimall Dealdey Zalora OLX

Shopclues Alibaba OLX eBay Bidorbuy

APAC eCommerce

7

$1.4 Trillion: Size of APAC eCommerce market by 2020

China: Along with India, the fastest-growing eCommerce market in the world

16%: eCommerce percent of total retail in China,

compared to worldwide average of 7%

Source: Forrester, 2016

Image source: bp.com

Russia eCommerce

8

70 Million: Number of internet users in Russia

$23 Billion: Online sales estimated for 2016

11th largest: In 2015, Russia ranked 11th in eCommerce sales.

50%+ growth in 5 years: Revenue expected to grow to over $35 Billion in 2020.

Source: Emarketer, 2016

Image source: geology.com

Russia eCommerce

9

Sources: eMarketer, china-russia.ewdn.com

Russia eCommerce

10

KEY TAKEAWAYS

– Russia is a growing market with a large presence

– China has a large influence on Russian eCommerce

Africa eCommerce

11

334 Million: Number of internet users in Africa

Nigeria: 93 Million, Egypt: 33 Million, Kenya: 32 Million

$18.7 Billion*: Online sales estimated for 2016

100% growth in 5 years: Revenue expected to grow to over $35 Billion in 2020.

65%: Nigerian online users who shop online

Image source: geology.com

*Includes Middle-East. Source: Emarketer, 2016

Africa eCommerce

12

– Large population that continues to gain more access

– Mobile shopping is huge, consumers becoming more comfortable

– Barriers of entry need to be addressed

KEY TAKEAWAYS

Emerging Trends

Emerging Trends

14

Mobile-Only Marketplaces

Social Media/Chat Apps

Deep Web/Dark Web

Emerging Trends

15

Mobile-Only Marketplaces

• Mercari – First Japan start-up “Unicorn” raised $75 million and valuation over $1 billion

• 32 million downloads, 7 million US based

– Snap a photo

– Post a listing

– Rate sellers

Emerging Trends

16

Chat Apps

• WhatsApp – Over 1 Billion Users

– Direct marketing – Targeting the “ever-mobile” user

– eCommerce Sales

• Groups can be created and joined for specific campaigns

• Industry and location targeting

Emerging Trends

17

Deep Web/Dark Web

– New emerging threat that companies should be aware of

– Challenging To Monitor and Enforce

– High Barrier Of Entry – Technology

– Shouldn’t Be Ignored

Enforcement Options and Best Practices

Alternative Options

19 CONFIDENTIAL: INTERNAL ONLY

Prohibited Items

Terms and Conditions

Payment Processors

Education/Awareness

Special Programs

iOffer C.O.P.S. (Counter Online Piracy System) Program

Good Faith Takedown

IP Joint-Force

Industry Associations

20

New Best Practices

21

Know Your “Other” Names

Region Specific Representation

Investigate Your Investigators

What You Can Do

22

Find Alternatives

Leverage Relationships

Be A Guinea Pig!

Enforce Early And Often

Q&A

Thank You!

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