The Changing Marketplace for Jewish Education: Understanding Our Customers

Lisa Colton, Darim OnlineScott Porad, Kavana

http://slidesha.re/darim-nate2

THE AGE OF THE

EMPOWERED

CONSUMER

• Born mid-60s to 1981. (30-45 yrs old)• End of Cold War• Latchkey kids• Age of the personal computer• Highest rates of education• Accepting of diversity• Pragmatic• Independent • Entrepreneurial

GEN X

• Born 1982-2001. (10-29 yrs old)• Rise of communication technologies, mobile• Very peer-oriented• Age of Napster• Change jobs frequently• “Trophy Kids”• Feel empowered• Very diverse• Birthright Israel

MILLENNIALS

• % of families who don’t live near grandparents• Frequent relocation for jobs• 2 working parent families, long commutes• “Empowered Consumers”• Rates of intermarried families in the Jewish

community• Different goals and relationship to Judaism within

2 Jewish parent families

FUNDAMENTAL DIFFERENCES IN OUR “CONSUMERS” MEANS

FUNDAMENTAL CHANGE IN THE MARKETPLACE

FOR JEWISH EDUCATION

Industry Overhaul

February, 2010

Where’s the tipping point?

How will you get there?

How do calculate

risk?

Continue the conversation at www.jedchange.net