Marketoonist in Dubai
9
‘MARKETOONIST’ IN the middle east! “Innovation Worth sharing: Beyond New and Improved” BY TOM FISHBURNE ‘The Marketoon ist’ Venue: The T urf Club, Meydan Grand Stand, Meydan Hotel, Dubai, UAE. Date: 27th to 28th November 2012 Brought to you by:
Transcript of Marketoonist in Dubai
8132019 Marketoonist in Dubai
httpslidepdfcomreaderfullmarketoonist-in-dubai 110
lsquoMARKETOONISTrsquoIN the
middle east
ldquoInnovation Worth sharingBeyond New and Improvedrdquo
BY TOM FISHBURNE
lsquoThe Marketoonistrsquo
Venue The Turf Club Meydan Grand Stand
Meydan Hotel Dubai UAEDate 27th to 28th November 2012 Brought to you by
8132019 Marketoonist in Dubai
httpslidepdfcomreaderfullmarketoonist-in-dubai 210
RationaleEvery year brings a staggering amount ofnew product introductions yet most are
not very different from what is already inthe market The world doesnrsquot need yet
another me-too new product No wondernew product failure rates are higher than90 Marketing spend can no longer save amediocre brand
The goal of the workshop is to inspire partic-ipants to create innovation with a mean-
ingful point of difference
Over two days we will use cartoons vi-sual storytelling interactive exercises andthought-provoking case studies to learn to
create killer ideas and overcome idea
killers
8132019 Marketoonist in Dubai
httpslidepdfcomreaderfullmarketoonist-in-dubai 310
bull People in any part of a business that interact with or lsquotouchrsquo a productor service and bring it to life for the consumer
bull People in those companies and teams that are striving to differenti-ate themselves in a crowded and competitive marketplace
bull Anyone who actively seeks out innovation in every aspect of their lives- whether personal or professional
This program will help YOU find new ways to establish a sustainable
competitive advantage
Key Learning Bene1047297ts of attending this workshop are
1 Learn how to create ideas with a meaningful point of difference2 Learn how to inspire others with the purpose of your ideas
3 Learn how to bring ideas to life with a diverse team4 Learn how to overcome idea killers
5 Learn how to tell a compelling innovation story
WhY YOUshould attend
WHO SHOULDATTEND
8132019 Marketoonist in Dubai
httpslidepdfcomreaderfullmarketoonist-in-dubai 410
Learning Objective There has never been a better time for marketers with a story to share Yet mostinnovation is not worth sharing In the first day we will understand the characteris-tics of remarkable innovation and what counts as a meaningful point of difference
The most remarkable innovation starts with an inspired purpose a narrow targetaudience and intelligent naiveteacute that challenges the status quo Together we willdevelop ideas which impact beyond features and benefits
DAY 1 FROM THE START
ldquoCreating Killer Ideasrdquo
Modules1 What Makes A Killer Idea Characteristics of a meaningful point of difference and the
causes of mediocre innovation2 Starting With Purpose Importance of answering the lsquowhyrsquo and not just the features and
benefits3 Finding Your Niche Importance of a focused target market4 Breaking The Rules Of The Category Importance of intelligent naiveteacute and questioning
the status quo5 Making Your Users Awesome Impact of innovation on your consumers6 Communicating Without Camouflaging Limitations of Power Point
Bring one or two product ideas and wersquoll take thoseto the next level
8132019 Marketoonist in Dubai
httpslidepdfcomreaderfullmarketoonist-in-dubai 510
Learning Objective The creative process shouldnrsquot end after the brainstorm yet ideas are oftenwatered down in the process of bringing them to life In the second day wewill discuss how to bring ideas to life and overcome idea killers which takesthe collective effort of all functional areas that touch a product
AFTER THE BRAINSTORM
ldquoOvercoming Idea Killersto BRING Ideas TO LIFErdquo
Modules1 What Are The Idea Killers Challenges that get in the way to bringing
an idea to life
2 David Within Goliath Challenger brand thinking and standing up forthe idea
3 We All Work In Marketing Different ways to work with cross-func-tional teams to manage ideas
4 The Abominable ldquoNordquo Men The ways to overcome the objections ofgatekeepers
5 The Last Mile The power of hidden allies in launching an idea6 Always In Beta An agile development approach to innovation7 Telling The Story Lesson on the power of storytelling for innovation8 Inspiring Social Media Lesson on how innovation can inspire social
media
DAY 2
ldquoEVERYONE IN THE COMPANYWORKS IN MARKETINGrdquo
8132019 Marketoonist in Dubai
httpslidepdfcomreaderfullmarketoonist-in-dubai 610
Tom Fishburne started drawing cartoons on the back of business cases as a studentat Harvard Business School Fishburnersquos cartoons have grown by word of mouthto reach 100000 marketers every week and have been featured by the Wall StreetJournal Fast Company Forbes and the New York Times
Fishburne draws from 16 years in the marketing and innovation trenches in the USand Europe most recently as a VP at Method Products named ldquothe 16th most innovative company in the worldrdquo byFast Company
Fishburne is the founder and CEO of Marketoon Studio a cartoon studio that develops visual content marketingwebsites and interactive campaigns for businesses such as Unilever Nestle Electronic Art O2 General Mills Kro-nos and the Wall Street Journal
What propels Fishburnersquos cartoons is abelief that business is the single great
agent of change He believes that David can triumph over Goliath and thatorganizations donrsquot have to be small to think like David Fishburne championsremarkable innovation as the process of bringing ideas to life without a thousandcuts and that the creative process shouldnrsquot end after the brainstorm He advo-cates that marketing starts from within and that social media starts with a socialmission
Fishburne writes consults and speaks about business creativity innovationand marketing using cartoons and case studies to help tell the story His talk atSouth-by-Southwest was named the third best of the conference out of 500Fishburne delivers his message with a unique blend of humor and insight
WHO IS THE lsquoMARKETOONISTrsquoldquoI draw cartoonsinspired by mybusiness liferdquo
ldquoIf a picture tells a thou-sand words a cartoontells a thousand boringPower Point slidesrdquo
8132019 Marketoonist in Dubai
httpslidepdfcomreaderfullmarketoonist-in-dubai 710
ldquoHe brought down thehouse His cartoons not onlyengaged and amused butlanded important lessons thatstuck with people long afterthe day was donerdquo
Jennifer Nelson Johnsonamp Johnson
ldquohellipthrough the use ofinsightful clever cartoons Tom showed that beinga challenger is a taste ofmind not a state of marketHis engaging style coupledwith real life practicalexperience made for a
truly inspirational dialoguerdquoPatricia Erb Nestle Puri-
na PetCare
ldquoldquowe chose to have him as our keynote speaker at Think Branding (our annual thought
leadership event for brand marketers) as we loved his work and thought he would be excellentat conveying our message about how to engage with consumers when building brands online
Tom was one of our highest rated speakers he not only delighted and engaged our audiencebut also left them w ith insightful and clear takeaways that they could apply to their businessBesides his strong content Tom was an absolute pleasure to work with - he was very thoughtfulabout building his content worked closely with us on developing a story and went above onbeyond letting us use his marketoons I and the rest of the Think team (at Google) cannot rec-ommend Tom enoughrdquo
Sarah Neels Google Inc
ldquostruck a chord among theeclectic mix of software de-velopers marketers artistsPR pros and others attend-ingrdquo South- by-Southwest
ldquoHis humor combined withreal-life examples resonatedwith the audience despitethe fact that we had sci-entists and researchers aswell as management andmarketing executivesrdquoGOED
ldquohellipto sum up in aword it was inspiringrdquoPhil Edelston Dylan
8132019 Marketoonist in Dubai
httpslidepdfcomreaderfullmarketoonist-in-dubai 810
HOW TOREGISTER
US$ 3950
COURSE FEE
GROUP DISCOUNTS
US$ 3358SAVE US$ 592 (15)
Register 5 seats and get 1 FreeRegister 10 seats and get 2 Free
wwwthetraininghotlinecom
infothetraininghotlinecom
The Training Hotline FZ- LLC
PO Box ndash 502221
Dubai UAE
+971 4 4239073
+971 4 4225835
8132019 Marketoonist in Dubai
httpslidepdfcomreaderfullmarketoonist-in-dubai 910
ABOUT THE COMPANY
Training Hotline is a Training amp Development company based in Dubai Knowledge Village with aunique philosophy and approach
Our vision is to help bring balance amp order to those organizations amp teams that find themselves inneed of a bit of both either because their people need new competencies to ensure the survival of
the organization in a competitive marketplace or because the company is entering in to new areasof business that require a different skill set than in the past
We are a Training Hotline - which means we LISTEN to our clients and then respond to their statedamp unstated needs through cutting edge custom-built programs that are designed to really move the
needle whether it be in the area of Company Culture modification Vision amp Values roll-outs Sales amp Marketing trainingSoft-Skills training or other areas
Operating across Africa Middle East amp Asia we focus on providing unique training amp development opportunities through
a roster of powerful amp innovative speakers and trainers as well as building an accredited vocational training program toaddress growing needs in the region
ldquoPAY IT FORWARDrdquo
ldquoNo one has ever become poor by givingrdquo -Anne Frank
Every person and company that participates in a Training Hotline event is ldquopaying it forwardrdquo We pledge 5 of our profitto the charities listed below We leave the choice to YOU When booking an event or participating in our sponsorshipprogram simply tick the box of the charity of Your choice ndash yoursquove paid it forward
Dubai Cares
The Box Appeal
World Wide Fund for Nature (WWF)
Humanitarian Appeals (As per the need of the Day)
8132019 Marketoonist in Dubai
httpslidepdfcomreaderfullmarketoonist-in-dubai 1010
NOTES
8132019 Marketoonist in Dubai
httpslidepdfcomreaderfullmarketoonist-in-dubai 210
RationaleEvery year brings a staggering amount ofnew product introductions yet most are
not very different from what is already inthe market The world doesnrsquot need yet
another me-too new product No wondernew product failure rates are higher than90 Marketing spend can no longer save amediocre brand
The goal of the workshop is to inspire partic-ipants to create innovation with a mean-
ingful point of difference
Over two days we will use cartoons vi-sual storytelling interactive exercises andthought-provoking case studies to learn to
create killer ideas and overcome idea
killers
8132019 Marketoonist in Dubai
httpslidepdfcomreaderfullmarketoonist-in-dubai 310
bull People in any part of a business that interact with or lsquotouchrsquo a productor service and bring it to life for the consumer
bull People in those companies and teams that are striving to differenti-ate themselves in a crowded and competitive marketplace
bull Anyone who actively seeks out innovation in every aspect of their lives- whether personal or professional
This program will help YOU find new ways to establish a sustainable
competitive advantage
Key Learning Bene1047297ts of attending this workshop are
1 Learn how to create ideas with a meaningful point of difference2 Learn how to inspire others with the purpose of your ideas
3 Learn how to bring ideas to life with a diverse team4 Learn how to overcome idea killers
5 Learn how to tell a compelling innovation story
WhY YOUshould attend
WHO SHOULDATTEND
8132019 Marketoonist in Dubai
httpslidepdfcomreaderfullmarketoonist-in-dubai 410
Learning Objective There has never been a better time for marketers with a story to share Yet mostinnovation is not worth sharing In the first day we will understand the characteris-tics of remarkable innovation and what counts as a meaningful point of difference
The most remarkable innovation starts with an inspired purpose a narrow targetaudience and intelligent naiveteacute that challenges the status quo Together we willdevelop ideas which impact beyond features and benefits
DAY 1 FROM THE START
ldquoCreating Killer Ideasrdquo
Modules1 What Makes A Killer Idea Characteristics of a meaningful point of difference and the
causes of mediocre innovation2 Starting With Purpose Importance of answering the lsquowhyrsquo and not just the features and
benefits3 Finding Your Niche Importance of a focused target market4 Breaking The Rules Of The Category Importance of intelligent naiveteacute and questioning
the status quo5 Making Your Users Awesome Impact of innovation on your consumers6 Communicating Without Camouflaging Limitations of Power Point
Bring one or two product ideas and wersquoll take thoseto the next level
8132019 Marketoonist in Dubai
httpslidepdfcomreaderfullmarketoonist-in-dubai 510
Learning Objective The creative process shouldnrsquot end after the brainstorm yet ideas are oftenwatered down in the process of bringing them to life In the second day wewill discuss how to bring ideas to life and overcome idea killers which takesthe collective effort of all functional areas that touch a product
AFTER THE BRAINSTORM
ldquoOvercoming Idea Killersto BRING Ideas TO LIFErdquo
Modules1 What Are The Idea Killers Challenges that get in the way to bringing
an idea to life
2 David Within Goliath Challenger brand thinking and standing up forthe idea
3 We All Work In Marketing Different ways to work with cross-func-tional teams to manage ideas
4 The Abominable ldquoNordquo Men The ways to overcome the objections ofgatekeepers
5 The Last Mile The power of hidden allies in launching an idea6 Always In Beta An agile development approach to innovation7 Telling The Story Lesson on the power of storytelling for innovation8 Inspiring Social Media Lesson on how innovation can inspire social
media
DAY 2
ldquoEVERYONE IN THE COMPANYWORKS IN MARKETINGrdquo
8132019 Marketoonist in Dubai
httpslidepdfcomreaderfullmarketoonist-in-dubai 610
Tom Fishburne started drawing cartoons on the back of business cases as a studentat Harvard Business School Fishburnersquos cartoons have grown by word of mouthto reach 100000 marketers every week and have been featured by the Wall StreetJournal Fast Company Forbes and the New York Times
Fishburne draws from 16 years in the marketing and innovation trenches in the USand Europe most recently as a VP at Method Products named ldquothe 16th most innovative company in the worldrdquo byFast Company
Fishburne is the founder and CEO of Marketoon Studio a cartoon studio that develops visual content marketingwebsites and interactive campaigns for businesses such as Unilever Nestle Electronic Art O2 General Mills Kro-nos and the Wall Street Journal
What propels Fishburnersquos cartoons is abelief that business is the single great
agent of change He believes that David can triumph over Goliath and thatorganizations donrsquot have to be small to think like David Fishburne championsremarkable innovation as the process of bringing ideas to life without a thousandcuts and that the creative process shouldnrsquot end after the brainstorm He advo-cates that marketing starts from within and that social media starts with a socialmission
Fishburne writes consults and speaks about business creativity innovationand marketing using cartoons and case studies to help tell the story His talk atSouth-by-Southwest was named the third best of the conference out of 500Fishburne delivers his message with a unique blend of humor and insight
WHO IS THE lsquoMARKETOONISTrsquoldquoI draw cartoonsinspired by mybusiness liferdquo
ldquoIf a picture tells a thou-sand words a cartoontells a thousand boringPower Point slidesrdquo
8132019 Marketoonist in Dubai
httpslidepdfcomreaderfullmarketoonist-in-dubai 710
ldquoHe brought down thehouse His cartoons not onlyengaged and amused butlanded important lessons thatstuck with people long afterthe day was donerdquo
Jennifer Nelson Johnsonamp Johnson
ldquohellipthrough the use ofinsightful clever cartoons Tom showed that beinga challenger is a taste ofmind not a state of marketHis engaging style coupledwith real life practicalexperience made for a
truly inspirational dialoguerdquoPatricia Erb Nestle Puri-
na PetCare
ldquoldquowe chose to have him as our keynote speaker at Think Branding (our annual thought
leadership event for brand marketers) as we loved his work and thought he would be excellentat conveying our message about how to engage with consumers when building brands online
Tom was one of our highest rated speakers he not only delighted and engaged our audiencebut also left them w ith insightful and clear takeaways that they could apply to their businessBesides his strong content Tom was an absolute pleasure to work with - he was very thoughtfulabout building his content worked closely with us on developing a story and went above onbeyond letting us use his marketoons I and the rest of the Think team (at Google) cannot rec-ommend Tom enoughrdquo
Sarah Neels Google Inc
ldquostruck a chord among theeclectic mix of software de-velopers marketers artistsPR pros and others attend-ingrdquo South- by-Southwest
ldquoHis humor combined withreal-life examples resonatedwith the audience despitethe fact that we had sci-entists and researchers aswell as management andmarketing executivesrdquoGOED
ldquohellipto sum up in aword it was inspiringrdquoPhil Edelston Dylan
8132019 Marketoonist in Dubai
httpslidepdfcomreaderfullmarketoonist-in-dubai 810
HOW TOREGISTER
US$ 3950
COURSE FEE
GROUP DISCOUNTS
US$ 3358SAVE US$ 592 (15)
Register 5 seats and get 1 FreeRegister 10 seats and get 2 Free
wwwthetraininghotlinecom
infothetraininghotlinecom
The Training Hotline FZ- LLC
PO Box ndash 502221
Dubai UAE
+971 4 4239073
+971 4 4225835
8132019 Marketoonist in Dubai
httpslidepdfcomreaderfullmarketoonist-in-dubai 910
ABOUT THE COMPANY
Training Hotline is a Training amp Development company based in Dubai Knowledge Village with aunique philosophy and approach
Our vision is to help bring balance amp order to those organizations amp teams that find themselves inneed of a bit of both either because their people need new competencies to ensure the survival of
the organization in a competitive marketplace or because the company is entering in to new areasof business that require a different skill set than in the past
We are a Training Hotline - which means we LISTEN to our clients and then respond to their statedamp unstated needs through cutting edge custom-built programs that are designed to really move the
needle whether it be in the area of Company Culture modification Vision amp Values roll-outs Sales amp Marketing trainingSoft-Skills training or other areas
Operating across Africa Middle East amp Asia we focus on providing unique training amp development opportunities through
a roster of powerful amp innovative speakers and trainers as well as building an accredited vocational training program toaddress growing needs in the region
ldquoPAY IT FORWARDrdquo
ldquoNo one has ever become poor by givingrdquo -Anne Frank
Every person and company that participates in a Training Hotline event is ldquopaying it forwardrdquo We pledge 5 of our profitto the charities listed below We leave the choice to YOU When booking an event or participating in our sponsorshipprogram simply tick the box of the charity of Your choice ndash yoursquove paid it forward
Dubai Cares
The Box Appeal
World Wide Fund for Nature (WWF)
Humanitarian Appeals (As per the need of the Day)
8132019 Marketoonist in Dubai
httpslidepdfcomreaderfullmarketoonist-in-dubai 1010
NOTES
8132019 Marketoonist in Dubai
httpslidepdfcomreaderfullmarketoonist-in-dubai 310
bull People in any part of a business that interact with or lsquotouchrsquo a productor service and bring it to life for the consumer
bull People in those companies and teams that are striving to differenti-ate themselves in a crowded and competitive marketplace
bull Anyone who actively seeks out innovation in every aspect of their lives- whether personal or professional
This program will help YOU find new ways to establish a sustainable
competitive advantage
Key Learning Bene1047297ts of attending this workshop are
1 Learn how to create ideas with a meaningful point of difference2 Learn how to inspire others with the purpose of your ideas
3 Learn how to bring ideas to life with a diverse team4 Learn how to overcome idea killers
5 Learn how to tell a compelling innovation story
WhY YOUshould attend
WHO SHOULDATTEND
8132019 Marketoonist in Dubai
httpslidepdfcomreaderfullmarketoonist-in-dubai 410
Learning Objective There has never been a better time for marketers with a story to share Yet mostinnovation is not worth sharing In the first day we will understand the characteris-tics of remarkable innovation and what counts as a meaningful point of difference
The most remarkable innovation starts with an inspired purpose a narrow targetaudience and intelligent naiveteacute that challenges the status quo Together we willdevelop ideas which impact beyond features and benefits
DAY 1 FROM THE START
ldquoCreating Killer Ideasrdquo
Modules1 What Makes A Killer Idea Characteristics of a meaningful point of difference and the
causes of mediocre innovation2 Starting With Purpose Importance of answering the lsquowhyrsquo and not just the features and
benefits3 Finding Your Niche Importance of a focused target market4 Breaking The Rules Of The Category Importance of intelligent naiveteacute and questioning
the status quo5 Making Your Users Awesome Impact of innovation on your consumers6 Communicating Without Camouflaging Limitations of Power Point
Bring one or two product ideas and wersquoll take thoseto the next level
8132019 Marketoonist in Dubai
httpslidepdfcomreaderfullmarketoonist-in-dubai 510
Learning Objective The creative process shouldnrsquot end after the brainstorm yet ideas are oftenwatered down in the process of bringing them to life In the second day wewill discuss how to bring ideas to life and overcome idea killers which takesthe collective effort of all functional areas that touch a product
AFTER THE BRAINSTORM
ldquoOvercoming Idea Killersto BRING Ideas TO LIFErdquo
Modules1 What Are The Idea Killers Challenges that get in the way to bringing
an idea to life
2 David Within Goliath Challenger brand thinking and standing up forthe idea
3 We All Work In Marketing Different ways to work with cross-func-tional teams to manage ideas
4 The Abominable ldquoNordquo Men The ways to overcome the objections ofgatekeepers
5 The Last Mile The power of hidden allies in launching an idea6 Always In Beta An agile development approach to innovation7 Telling The Story Lesson on the power of storytelling for innovation8 Inspiring Social Media Lesson on how innovation can inspire social
media
DAY 2
ldquoEVERYONE IN THE COMPANYWORKS IN MARKETINGrdquo
8132019 Marketoonist in Dubai
httpslidepdfcomreaderfullmarketoonist-in-dubai 610
Tom Fishburne started drawing cartoons on the back of business cases as a studentat Harvard Business School Fishburnersquos cartoons have grown by word of mouthto reach 100000 marketers every week and have been featured by the Wall StreetJournal Fast Company Forbes and the New York Times
Fishburne draws from 16 years in the marketing and innovation trenches in the USand Europe most recently as a VP at Method Products named ldquothe 16th most innovative company in the worldrdquo byFast Company
Fishburne is the founder and CEO of Marketoon Studio a cartoon studio that develops visual content marketingwebsites and interactive campaigns for businesses such as Unilever Nestle Electronic Art O2 General Mills Kro-nos and the Wall Street Journal
What propels Fishburnersquos cartoons is abelief that business is the single great
agent of change He believes that David can triumph over Goliath and thatorganizations donrsquot have to be small to think like David Fishburne championsremarkable innovation as the process of bringing ideas to life without a thousandcuts and that the creative process shouldnrsquot end after the brainstorm He advo-cates that marketing starts from within and that social media starts with a socialmission
Fishburne writes consults and speaks about business creativity innovationand marketing using cartoons and case studies to help tell the story His talk atSouth-by-Southwest was named the third best of the conference out of 500Fishburne delivers his message with a unique blend of humor and insight
WHO IS THE lsquoMARKETOONISTrsquoldquoI draw cartoonsinspired by mybusiness liferdquo
ldquoIf a picture tells a thou-sand words a cartoontells a thousand boringPower Point slidesrdquo
8132019 Marketoonist in Dubai
httpslidepdfcomreaderfullmarketoonist-in-dubai 710
ldquoHe brought down thehouse His cartoons not onlyengaged and amused butlanded important lessons thatstuck with people long afterthe day was donerdquo
Jennifer Nelson Johnsonamp Johnson
ldquohellipthrough the use ofinsightful clever cartoons Tom showed that beinga challenger is a taste ofmind not a state of marketHis engaging style coupledwith real life practicalexperience made for a
truly inspirational dialoguerdquoPatricia Erb Nestle Puri-
na PetCare
ldquoldquowe chose to have him as our keynote speaker at Think Branding (our annual thought
leadership event for brand marketers) as we loved his work and thought he would be excellentat conveying our message about how to engage with consumers when building brands online
Tom was one of our highest rated speakers he not only delighted and engaged our audiencebut also left them w ith insightful and clear takeaways that they could apply to their businessBesides his strong content Tom was an absolute pleasure to work with - he was very thoughtfulabout building his content worked closely with us on developing a story and went above onbeyond letting us use his marketoons I and the rest of the Think team (at Google) cannot rec-ommend Tom enoughrdquo
Sarah Neels Google Inc
ldquostruck a chord among theeclectic mix of software de-velopers marketers artistsPR pros and others attend-ingrdquo South- by-Southwest
ldquoHis humor combined withreal-life examples resonatedwith the audience despitethe fact that we had sci-entists and researchers aswell as management andmarketing executivesrdquoGOED
ldquohellipto sum up in aword it was inspiringrdquoPhil Edelston Dylan
8132019 Marketoonist in Dubai
httpslidepdfcomreaderfullmarketoonist-in-dubai 810
HOW TOREGISTER
US$ 3950
COURSE FEE
GROUP DISCOUNTS
US$ 3358SAVE US$ 592 (15)
Register 5 seats and get 1 FreeRegister 10 seats and get 2 Free
wwwthetraininghotlinecom
infothetraininghotlinecom
The Training Hotline FZ- LLC
PO Box ndash 502221
Dubai UAE
+971 4 4239073
+971 4 4225835
8132019 Marketoonist in Dubai
httpslidepdfcomreaderfullmarketoonist-in-dubai 910
ABOUT THE COMPANY
Training Hotline is a Training amp Development company based in Dubai Knowledge Village with aunique philosophy and approach
Our vision is to help bring balance amp order to those organizations amp teams that find themselves inneed of a bit of both either because their people need new competencies to ensure the survival of
the organization in a competitive marketplace or because the company is entering in to new areasof business that require a different skill set than in the past
We are a Training Hotline - which means we LISTEN to our clients and then respond to their statedamp unstated needs through cutting edge custom-built programs that are designed to really move the
needle whether it be in the area of Company Culture modification Vision amp Values roll-outs Sales amp Marketing trainingSoft-Skills training or other areas
Operating across Africa Middle East amp Asia we focus on providing unique training amp development opportunities through
a roster of powerful amp innovative speakers and trainers as well as building an accredited vocational training program toaddress growing needs in the region
ldquoPAY IT FORWARDrdquo
ldquoNo one has ever become poor by givingrdquo -Anne Frank
Every person and company that participates in a Training Hotline event is ldquopaying it forwardrdquo We pledge 5 of our profitto the charities listed below We leave the choice to YOU When booking an event or participating in our sponsorshipprogram simply tick the box of the charity of Your choice ndash yoursquove paid it forward
Dubai Cares
The Box Appeal
World Wide Fund for Nature (WWF)
Humanitarian Appeals (As per the need of the Day)
8132019 Marketoonist in Dubai
httpslidepdfcomreaderfullmarketoonist-in-dubai 1010
NOTES
8132019 Marketoonist in Dubai
httpslidepdfcomreaderfullmarketoonist-in-dubai 410
Learning Objective There has never been a better time for marketers with a story to share Yet mostinnovation is not worth sharing In the first day we will understand the characteris-tics of remarkable innovation and what counts as a meaningful point of difference
The most remarkable innovation starts with an inspired purpose a narrow targetaudience and intelligent naiveteacute that challenges the status quo Together we willdevelop ideas which impact beyond features and benefits
DAY 1 FROM THE START
ldquoCreating Killer Ideasrdquo
Modules1 What Makes A Killer Idea Characteristics of a meaningful point of difference and the
causes of mediocre innovation2 Starting With Purpose Importance of answering the lsquowhyrsquo and not just the features and
benefits3 Finding Your Niche Importance of a focused target market4 Breaking The Rules Of The Category Importance of intelligent naiveteacute and questioning
the status quo5 Making Your Users Awesome Impact of innovation on your consumers6 Communicating Without Camouflaging Limitations of Power Point
Bring one or two product ideas and wersquoll take thoseto the next level
8132019 Marketoonist in Dubai
httpslidepdfcomreaderfullmarketoonist-in-dubai 510
Learning Objective The creative process shouldnrsquot end after the brainstorm yet ideas are oftenwatered down in the process of bringing them to life In the second day wewill discuss how to bring ideas to life and overcome idea killers which takesthe collective effort of all functional areas that touch a product
AFTER THE BRAINSTORM
ldquoOvercoming Idea Killersto BRING Ideas TO LIFErdquo
Modules1 What Are The Idea Killers Challenges that get in the way to bringing
an idea to life
2 David Within Goliath Challenger brand thinking and standing up forthe idea
3 We All Work In Marketing Different ways to work with cross-func-tional teams to manage ideas
4 The Abominable ldquoNordquo Men The ways to overcome the objections ofgatekeepers
5 The Last Mile The power of hidden allies in launching an idea6 Always In Beta An agile development approach to innovation7 Telling The Story Lesson on the power of storytelling for innovation8 Inspiring Social Media Lesson on how innovation can inspire social
media
DAY 2
ldquoEVERYONE IN THE COMPANYWORKS IN MARKETINGrdquo
8132019 Marketoonist in Dubai
httpslidepdfcomreaderfullmarketoonist-in-dubai 610
Tom Fishburne started drawing cartoons on the back of business cases as a studentat Harvard Business School Fishburnersquos cartoons have grown by word of mouthto reach 100000 marketers every week and have been featured by the Wall StreetJournal Fast Company Forbes and the New York Times
Fishburne draws from 16 years in the marketing and innovation trenches in the USand Europe most recently as a VP at Method Products named ldquothe 16th most innovative company in the worldrdquo byFast Company
Fishburne is the founder and CEO of Marketoon Studio a cartoon studio that develops visual content marketingwebsites and interactive campaigns for businesses such as Unilever Nestle Electronic Art O2 General Mills Kro-nos and the Wall Street Journal
What propels Fishburnersquos cartoons is abelief that business is the single great
agent of change He believes that David can triumph over Goliath and thatorganizations donrsquot have to be small to think like David Fishburne championsremarkable innovation as the process of bringing ideas to life without a thousandcuts and that the creative process shouldnrsquot end after the brainstorm He advo-cates that marketing starts from within and that social media starts with a socialmission
Fishburne writes consults and speaks about business creativity innovationand marketing using cartoons and case studies to help tell the story His talk atSouth-by-Southwest was named the third best of the conference out of 500Fishburne delivers his message with a unique blend of humor and insight
WHO IS THE lsquoMARKETOONISTrsquoldquoI draw cartoonsinspired by mybusiness liferdquo
ldquoIf a picture tells a thou-sand words a cartoontells a thousand boringPower Point slidesrdquo
8132019 Marketoonist in Dubai
httpslidepdfcomreaderfullmarketoonist-in-dubai 710
ldquoHe brought down thehouse His cartoons not onlyengaged and amused butlanded important lessons thatstuck with people long afterthe day was donerdquo
Jennifer Nelson Johnsonamp Johnson
ldquohellipthrough the use ofinsightful clever cartoons Tom showed that beinga challenger is a taste ofmind not a state of marketHis engaging style coupledwith real life practicalexperience made for a
truly inspirational dialoguerdquoPatricia Erb Nestle Puri-
na PetCare
ldquoldquowe chose to have him as our keynote speaker at Think Branding (our annual thought
leadership event for brand marketers) as we loved his work and thought he would be excellentat conveying our message about how to engage with consumers when building brands online
Tom was one of our highest rated speakers he not only delighted and engaged our audiencebut also left them w ith insightful and clear takeaways that they could apply to their businessBesides his strong content Tom was an absolute pleasure to work with - he was very thoughtfulabout building his content worked closely with us on developing a story and went above onbeyond letting us use his marketoons I and the rest of the Think team (at Google) cannot rec-ommend Tom enoughrdquo
Sarah Neels Google Inc
ldquostruck a chord among theeclectic mix of software de-velopers marketers artistsPR pros and others attend-ingrdquo South- by-Southwest
ldquoHis humor combined withreal-life examples resonatedwith the audience despitethe fact that we had sci-entists and researchers aswell as management andmarketing executivesrdquoGOED
ldquohellipto sum up in aword it was inspiringrdquoPhil Edelston Dylan
8132019 Marketoonist in Dubai
httpslidepdfcomreaderfullmarketoonist-in-dubai 810
HOW TOREGISTER
US$ 3950
COURSE FEE
GROUP DISCOUNTS
US$ 3358SAVE US$ 592 (15)
Register 5 seats and get 1 FreeRegister 10 seats and get 2 Free
wwwthetraininghotlinecom
infothetraininghotlinecom
The Training Hotline FZ- LLC
PO Box ndash 502221
Dubai UAE
+971 4 4239073
+971 4 4225835
8132019 Marketoonist in Dubai
httpslidepdfcomreaderfullmarketoonist-in-dubai 910
ABOUT THE COMPANY
Training Hotline is a Training amp Development company based in Dubai Knowledge Village with aunique philosophy and approach
Our vision is to help bring balance amp order to those organizations amp teams that find themselves inneed of a bit of both either because their people need new competencies to ensure the survival of
the organization in a competitive marketplace or because the company is entering in to new areasof business that require a different skill set than in the past
We are a Training Hotline - which means we LISTEN to our clients and then respond to their statedamp unstated needs through cutting edge custom-built programs that are designed to really move the
needle whether it be in the area of Company Culture modification Vision amp Values roll-outs Sales amp Marketing trainingSoft-Skills training or other areas
Operating across Africa Middle East amp Asia we focus on providing unique training amp development opportunities through
a roster of powerful amp innovative speakers and trainers as well as building an accredited vocational training program toaddress growing needs in the region
ldquoPAY IT FORWARDrdquo
ldquoNo one has ever become poor by givingrdquo -Anne Frank
Every person and company that participates in a Training Hotline event is ldquopaying it forwardrdquo We pledge 5 of our profitto the charities listed below We leave the choice to YOU When booking an event or participating in our sponsorshipprogram simply tick the box of the charity of Your choice ndash yoursquove paid it forward
Dubai Cares
The Box Appeal
World Wide Fund for Nature (WWF)
Humanitarian Appeals (As per the need of the Day)
8132019 Marketoonist in Dubai
httpslidepdfcomreaderfullmarketoonist-in-dubai 1010
NOTES
8132019 Marketoonist in Dubai
httpslidepdfcomreaderfullmarketoonist-in-dubai 510
Learning Objective The creative process shouldnrsquot end after the brainstorm yet ideas are oftenwatered down in the process of bringing them to life In the second day wewill discuss how to bring ideas to life and overcome idea killers which takesthe collective effort of all functional areas that touch a product
AFTER THE BRAINSTORM
ldquoOvercoming Idea Killersto BRING Ideas TO LIFErdquo
Modules1 What Are The Idea Killers Challenges that get in the way to bringing
an idea to life
2 David Within Goliath Challenger brand thinking and standing up forthe idea
3 We All Work In Marketing Different ways to work with cross-func-tional teams to manage ideas
4 The Abominable ldquoNordquo Men The ways to overcome the objections ofgatekeepers
5 The Last Mile The power of hidden allies in launching an idea6 Always In Beta An agile development approach to innovation7 Telling The Story Lesson on the power of storytelling for innovation8 Inspiring Social Media Lesson on how innovation can inspire social
media
DAY 2
ldquoEVERYONE IN THE COMPANYWORKS IN MARKETINGrdquo
8132019 Marketoonist in Dubai
httpslidepdfcomreaderfullmarketoonist-in-dubai 610
Tom Fishburne started drawing cartoons on the back of business cases as a studentat Harvard Business School Fishburnersquos cartoons have grown by word of mouthto reach 100000 marketers every week and have been featured by the Wall StreetJournal Fast Company Forbes and the New York Times
Fishburne draws from 16 years in the marketing and innovation trenches in the USand Europe most recently as a VP at Method Products named ldquothe 16th most innovative company in the worldrdquo byFast Company
Fishburne is the founder and CEO of Marketoon Studio a cartoon studio that develops visual content marketingwebsites and interactive campaigns for businesses such as Unilever Nestle Electronic Art O2 General Mills Kro-nos and the Wall Street Journal
What propels Fishburnersquos cartoons is abelief that business is the single great
agent of change He believes that David can triumph over Goliath and thatorganizations donrsquot have to be small to think like David Fishburne championsremarkable innovation as the process of bringing ideas to life without a thousandcuts and that the creative process shouldnrsquot end after the brainstorm He advo-cates that marketing starts from within and that social media starts with a socialmission
Fishburne writes consults and speaks about business creativity innovationand marketing using cartoons and case studies to help tell the story His talk atSouth-by-Southwest was named the third best of the conference out of 500Fishburne delivers his message with a unique blend of humor and insight
WHO IS THE lsquoMARKETOONISTrsquoldquoI draw cartoonsinspired by mybusiness liferdquo
ldquoIf a picture tells a thou-sand words a cartoontells a thousand boringPower Point slidesrdquo
8132019 Marketoonist in Dubai
httpslidepdfcomreaderfullmarketoonist-in-dubai 710
ldquoHe brought down thehouse His cartoons not onlyengaged and amused butlanded important lessons thatstuck with people long afterthe day was donerdquo
Jennifer Nelson Johnsonamp Johnson
ldquohellipthrough the use ofinsightful clever cartoons Tom showed that beinga challenger is a taste ofmind not a state of marketHis engaging style coupledwith real life practicalexperience made for a
truly inspirational dialoguerdquoPatricia Erb Nestle Puri-
na PetCare
ldquoldquowe chose to have him as our keynote speaker at Think Branding (our annual thought
leadership event for brand marketers) as we loved his work and thought he would be excellentat conveying our message about how to engage with consumers when building brands online
Tom was one of our highest rated speakers he not only delighted and engaged our audiencebut also left them w ith insightful and clear takeaways that they could apply to their businessBesides his strong content Tom was an absolute pleasure to work with - he was very thoughtfulabout building his content worked closely with us on developing a story and went above onbeyond letting us use his marketoons I and the rest of the Think team (at Google) cannot rec-ommend Tom enoughrdquo
Sarah Neels Google Inc
ldquostruck a chord among theeclectic mix of software de-velopers marketers artistsPR pros and others attend-ingrdquo South- by-Southwest
ldquoHis humor combined withreal-life examples resonatedwith the audience despitethe fact that we had sci-entists and researchers aswell as management andmarketing executivesrdquoGOED
ldquohellipto sum up in aword it was inspiringrdquoPhil Edelston Dylan
8132019 Marketoonist in Dubai
httpslidepdfcomreaderfullmarketoonist-in-dubai 810
HOW TOREGISTER
US$ 3950
COURSE FEE
GROUP DISCOUNTS
US$ 3358SAVE US$ 592 (15)
Register 5 seats and get 1 FreeRegister 10 seats and get 2 Free
wwwthetraininghotlinecom
infothetraininghotlinecom
The Training Hotline FZ- LLC
PO Box ndash 502221
Dubai UAE
+971 4 4239073
+971 4 4225835
8132019 Marketoonist in Dubai
httpslidepdfcomreaderfullmarketoonist-in-dubai 910
ABOUT THE COMPANY
Training Hotline is a Training amp Development company based in Dubai Knowledge Village with aunique philosophy and approach
Our vision is to help bring balance amp order to those organizations amp teams that find themselves inneed of a bit of both either because their people need new competencies to ensure the survival of
the organization in a competitive marketplace or because the company is entering in to new areasof business that require a different skill set than in the past
We are a Training Hotline - which means we LISTEN to our clients and then respond to their statedamp unstated needs through cutting edge custom-built programs that are designed to really move the
needle whether it be in the area of Company Culture modification Vision amp Values roll-outs Sales amp Marketing trainingSoft-Skills training or other areas
Operating across Africa Middle East amp Asia we focus on providing unique training amp development opportunities through
a roster of powerful amp innovative speakers and trainers as well as building an accredited vocational training program toaddress growing needs in the region
ldquoPAY IT FORWARDrdquo
ldquoNo one has ever become poor by givingrdquo -Anne Frank
Every person and company that participates in a Training Hotline event is ldquopaying it forwardrdquo We pledge 5 of our profitto the charities listed below We leave the choice to YOU When booking an event or participating in our sponsorshipprogram simply tick the box of the charity of Your choice ndash yoursquove paid it forward
Dubai Cares
The Box Appeal
World Wide Fund for Nature (WWF)
Humanitarian Appeals (As per the need of the Day)
8132019 Marketoonist in Dubai
httpslidepdfcomreaderfullmarketoonist-in-dubai 1010
NOTES
8132019 Marketoonist in Dubai
httpslidepdfcomreaderfullmarketoonist-in-dubai 610
Tom Fishburne started drawing cartoons on the back of business cases as a studentat Harvard Business School Fishburnersquos cartoons have grown by word of mouthto reach 100000 marketers every week and have been featured by the Wall StreetJournal Fast Company Forbes and the New York Times
Fishburne draws from 16 years in the marketing and innovation trenches in the USand Europe most recently as a VP at Method Products named ldquothe 16th most innovative company in the worldrdquo byFast Company
Fishburne is the founder and CEO of Marketoon Studio a cartoon studio that develops visual content marketingwebsites and interactive campaigns for businesses such as Unilever Nestle Electronic Art O2 General Mills Kro-nos and the Wall Street Journal
What propels Fishburnersquos cartoons is abelief that business is the single great
agent of change He believes that David can triumph over Goliath and thatorganizations donrsquot have to be small to think like David Fishburne championsremarkable innovation as the process of bringing ideas to life without a thousandcuts and that the creative process shouldnrsquot end after the brainstorm He advo-cates that marketing starts from within and that social media starts with a socialmission
Fishburne writes consults and speaks about business creativity innovationand marketing using cartoons and case studies to help tell the story His talk atSouth-by-Southwest was named the third best of the conference out of 500Fishburne delivers his message with a unique blend of humor and insight
WHO IS THE lsquoMARKETOONISTrsquoldquoI draw cartoonsinspired by mybusiness liferdquo
ldquoIf a picture tells a thou-sand words a cartoontells a thousand boringPower Point slidesrdquo
8132019 Marketoonist in Dubai
httpslidepdfcomreaderfullmarketoonist-in-dubai 710
ldquoHe brought down thehouse His cartoons not onlyengaged and amused butlanded important lessons thatstuck with people long afterthe day was donerdquo
Jennifer Nelson Johnsonamp Johnson
ldquohellipthrough the use ofinsightful clever cartoons Tom showed that beinga challenger is a taste ofmind not a state of marketHis engaging style coupledwith real life practicalexperience made for a
truly inspirational dialoguerdquoPatricia Erb Nestle Puri-
na PetCare
ldquoldquowe chose to have him as our keynote speaker at Think Branding (our annual thought
leadership event for brand marketers) as we loved his work and thought he would be excellentat conveying our message about how to engage with consumers when building brands online
Tom was one of our highest rated speakers he not only delighted and engaged our audiencebut also left them w ith insightful and clear takeaways that they could apply to their businessBesides his strong content Tom was an absolute pleasure to work with - he was very thoughtfulabout building his content worked closely with us on developing a story and went above onbeyond letting us use his marketoons I and the rest of the Think team (at Google) cannot rec-ommend Tom enoughrdquo
Sarah Neels Google Inc
ldquostruck a chord among theeclectic mix of software de-velopers marketers artistsPR pros and others attend-ingrdquo South- by-Southwest
ldquoHis humor combined withreal-life examples resonatedwith the audience despitethe fact that we had sci-entists and researchers aswell as management andmarketing executivesrdquoGOED
ldquohellipto sum up in aword it was inspiringrdquoPhil Edelston Dylan
8132019 Marketoonist in Dubai
httpslidepdfcomreaderfullmarketoonist-in-dubai 810
HOW TOREGISTER
US$ 3950
COURSE FEE
GROUP DISCOUNTS
US$ 3358SAVE US$ 592 (15)
Register 5 seats and get 1 FreeRegister 10 seats and get 2 Free
wwwthetraininghotlinecom
infothetraininghotlinecom
The Training Hotline FZ- LLC
PO Box ndash 502221
Dubai UAE
+971 4 4239073
+971 4 4225835
8132019 Marketoonist in Dubai
httpslidepdfcomreaderfullmarketoonist-in-dubai 910
ABOUT THE COMPANY
Training Hotline is a Training amp Development company based in Dubai Knowledge Village with aunique philosophy and approach
Our vision is to help bring balance amp order to those organizations amp teams that find themselves inneed of a bit of both either because their people need new competencies to ensure the survival of
the organization in a competitive marketplace or because the company is entering in to new areasof business that require a different skill set than in the past
We are a Training Hotline - which means we LISTEN to our clients and then respond to their statedamp unstated needs through cutting edge custom-built programs that are designed to really move the
needle whether it be in the area of Company Culture modification Vision amp Values roll-outs Sales amp Marketing trainingSoft-Skills training or other areas
Operating across Africa Middle East amp Asia we focus on providing unique training amp development opportunities through
a roster of powerful amp innovative speakers and trainers as well as building an accredited vocational training program toaddress growing needs in the region
ldquoPAY IT FORWARDrdquo
ldquoNo one has ever become poor by givingrdquo -Anne Frank
Every person and company that participates in a Training Hotline event is ldquopaying it forwardrdquo We pledge 5 of our profitto the charities listed below We leave the choice to YOU When booking an event or participating in our sponsorshipprogram simply tick the box of the charity of Your choice ndash yoursquove paid it forward
Dubai Cares
The Box Appeal
World Wide Fund for Nature (WWF)
Humanitarian Appeals (As per the need of the Day)
8132019 Marketoonist in Dubai
httpslidepdfcomreaderfullmarketoonist-in-dubai 1010
NOTES
8132019 Marketoonist in Dubai
httpslidepdfcomreaderfullmarketoonist-in-dubai 710
ldquoHe brought down thehouse His cartoons not onlyengaged and amused butlanded important lessons thatstuck with people long afterthe day was donerdquo
Jennifer Nelson Johnsonamp Johnson
ldquohellipthrough the use ofinsightful clever cartoons Tom showed that beinga challenger is a taste ofmind not a state of marketHis engaging style coupledwith real life practicalexperience made for a
truly inspirational dialoguerdquoPatricia Erb Nestle Puri-
na PetCare
ldquoldquowe chose to have him as our keynote speaker at Think Branding (our annual thought
leadership event for brand marketers) as we loved his work and thought he would be excellentat conveying our message about how to engage with consumers when building brands online
Tom was one of our highest rated speakers he not only delighted and engaged our audiencebut also left them w ith insightful and clear takeaways that they could apply to their businessBesides his strong content Tom was an absolute pleasure to work with - he was very thoughtfulabout building his content worked closely with us on developing a story and went above onbeyond letting us use his marketoons I and the rest of the Think team (at Google) cannot rec-ommend Tom enoughrdquo
Sarah Neels Google Inc
ldquostruck a chord among theeclectic mix of software de-velopers marketers artistsPR pros and others attend-ingrdquo South- by-Southwest
ldquoHis humor combined withreal-life examples resonatedwith the audience despitethe fact that we had sci-entists and researchers aswell as management andmarketing executivesrdquoGOED
ldquohellipto sum up in aword it was inspiringrdquoPhil Edelston Dylan
8132019 Marketoonist in Dubai
httpslidepdfcomreaderfullmarketoonist-in-dubai 810
HOW TOREGISTER
US$ 3950
COURSE FEE
GROUP DISCOUNTS
US$ 3358SAVE US$ 592 (15)
Register 5 seats and get 1 FreeRegister 10 seats and get 2 Free
wwwthetraininghotlinecom
infothetraininghotlinecom
The Training Hotline FZ- LLC
PO Box ndash 502221
Dubai UAE
+971 4 4239073
+971 4 4225835
8132019 Marketoonist in Dubai
httpslidepdfcomreaderfullmarketoonist-in-dubai 910
ABOUT THE COMPANY
Training Hotline is a Training amp Development company based in Dubai Knowledge Village with aunique philosophy and approach
Our vision is to help bring balance amp order to those organizations amp teams that find themselves inneed of a bit of both either because their people need new competencies to ensure the survival of
the organization in a competitive marketplace or because the company is entering in to new areasof business that require a different skill set than in the past
We are a Training Hotline - which means we LISTEN to our clients and then respond to their statedamp unstated needs through cutting edge custom-built programs that are designed to really move the
needle whether it be in the area of Company Culture modification Vision amp Values roll-outs Sales amp Marketing trainingSoft-Skills training or other areas
Operating across Africa Middle East amp Asia we focus on providing unique training amp development opportunities through
a roster of powerful amp innovative speakers and trainers as well as building an accredited vocational training program toaddress growing needs in the region
ldquoPAY IT FORWARDrdquo
ldquoNo one has ever become poor by givingrdquo -Anne Frank
Every person and company that participates in a Training Hotline event is ldquopaying it forwardrdquo We pledge 5 of our profitto the charities listed below We leave the choice to YOU When booking an event or participating in our sponsorshipprogram simply tick the box of the charity of Your choice ndash yoursquove paid it forward
Dubai Cares
The Box Appeal
World Wide Fund for Nature (WWF)
Humanitarian Appeals (As per the need of the Day)
8132019 Marketoonist in Dubai
httpslidepdfcomreaderfullmarketoonist-in-dubai 1010
NOTES
8132019 Marketoonist in Dubai
httpslidepdfcomreaderfullmarketoonist-in-dubai 810
HOW TOREGISTER
US$ 3950
COURSE FEE
GROUP DISCOUNTS
US$ 3358SAVE US$ 592 (15)
Register 5 seats and get 1 FreeRegister 10 seats and get 2 Free
wwwthetraininghotlinecom
infothetraininghotlinecom
The Training Hotline FZ- LLC
PO Box ndash 502221
Dubai UAE
+971 4 4239073
+971 4 4225835
8132019 Marketoonist in Dubai
httpslidepdfcomreaderfullmarketoonist-in-dubai 910
ABOUT THE COMPANY
Training Hotline is a Training amp Development company based in Dubai Knowledge Village with aunique philosophy and approach
Our vision is to help bring balance amp order to those organizations amp teams that find themselves inneed of a bit of both either because their people need new competencies to ensure the survival of
the organization in a competitive marketplace or because the company is entering in to new areasof business that require a different skill set than in the past
We are a Training Hotline - which means we LISTEN to our clients and then respond to their statedamp unstated needs through cutting edge custom-built programs that are designed to really move the
needle whether it be in the area of Company Culture modification Vision amp Values roll-outs Sales amp Marketing trainingSoft-Skills training or other areas
Operating across Africa Middle East amp Asia we focus on providing unique training amp development opportunities through
a roster of powerful amp innovative speakers and trainers as well as building an accredited vocational training program toaddress growing needs in the region
ldquoPAY IT FORWARDrdquo
ldquoNo one has ever become poor by givingrdquo -Anne Frank
Every person and company that participates in a Training Hotline event is ldquopaying it forwardrdquo We pledge 5 of our profitto the charities listed below We leave the choice to YOU When booking an event or participating in our sponsorshipprogram simply tick the box of the charity of Your choice ndash yoursquove paid it forward
Dubai Cares
The Box Appeal
World Wide Fund for Nature (WWF)
Humanitarian Appeals (As per the need of the Day)
8132019 Marketoonist in Dubai
httpslidepdfcomreaderfullmarketoonist-in-dubai 1010
NOTES
8132019 Marketoonist in Dubai
httpslidepdfcomreaderfullmarketoonist-in-dubai 910
ABOUT THE COMPANY
Training Hotline is a Training amp Development company based in Dubai Knowledge Village with aunique philosophy and approach
Our vision is to help bring balance amp order to those organizations amp teams that find themselves inneed of a bit of both either because their people need new competencies to ensure the survival of
the organization in a competitive marketplace or because the company is entering in to new areasof business that require a different skill set than in the past
We are a Training Hotline - which means we LISTEN to our clients and then respond to their statedamp unstated needs through cutting edge custom-built programs that are designed to really move the
needle whether it be in the area of Company Culture modification Vision amp Values roll-outs Sales amp Marketing trainingSoft-Skills training or other areas
Operating across Africa Middle East amp Asia we focus on providing unique training amp development opportunities through
a roster of powerful amp innovative speakers and trainers as well as building an accredited vocational training program toaddress growing needs in the region
ldquoPAY IT FORWARDrdquo
ldquoNo one has ever become poor by givingrdquo -Anne Frank
Every person and company that participates in a Training Hotline event is ldquopaying it forwardrdquo We pledge 5 of our profitto the charities listed below We leave the choice to YOU When booking an event or participating in our sponsorshipprogram simply tick the box of the charity of Your choice ndash yoursquove paid it forward
Dubai Cares
The Box Appeal
World Wide Fund for Nature (WWF)
Humanitarian Appeals (As per the need of the Day)
8132019 Marketoonist in Dubai
httpslidepdfcomreaderfullmarketoonist-in-dubai 1010
NOTES
8132019 Marketoonist in Dubai
httpslidepdfcomreaderfullmarketoonist-in-dubai 1010
NOTES
