Marketo Virtual Summit 2016 - Tyler Lessard
Transcript of Marketo Virtual Summit 2016 - Tyler Lessard
![Page 1: Marketo Virtual Summit 2016 - Tyler Lessard](https://reader036.fdocuments.us/reader036/viewer/2022062522/5872b9b41a28ab523c8b7549/html5/thumbnails/1.jpg)
Page 1
Tyler LessardCMO @ Vidyard@TylerLessard
Lights, Camera, Action!How Top Marketers Use Video to Boost
Engagement and Drive Demand
![Page 2: Marketo Virtual Summit 2016 - Tyler Lessard](https://reader036.fdocuments.us/reader036/viewer/2022062522/5872b9b41a28ab523c8b7549/html5/thumbnails/2.jpg)
Page 2
Why Video is Your
Best Ally
![Page 3: Marketo Virtual Summit 2016 - Tyler Lessard](https://reader036.fdocuments.us/reader036/viewer/2022062522/5872b9b41a28ab523c8b7549/html5/thumbnails/3.jpg)
Page 3
THE PLAY BUTTON IS THE MOSTCOMPELLING CALL TO ACTION ON THE WEB
![Page 4: Marketo Virtual Summit 2016 - Tyler Lessard](https://reader036.fdocuments.us/reader036/viewer/2022062522/5872b9b41a28ab523c8b7549/html5/thumbnails/4.jpg)
Page 4
0BILLION
Videos are played every day on SnapchatAnother 8B+ are played every day on Facebook
1
![Page 5: Marketo Virtual Summit 2016 - Tyler Lessard](https://reader036.fdocuments.us/reader036/viewer/2022062522/5872b9b41a28ab523c8b7549/html5/thumbnails/5.jpg)
Page 5
“In a decade, video will look like as big of a shift in the way we all share
& communicate as mobile has been.”
- F8, April 2016
![Page 6: Marketo Virtual Summit 2016 - Tyler Lessard](https://reader036.fdocuments.us/reader036/viewer/2022062522/5872b9b41a28ab523c8b7549/html5/thumbnails/6.jpg)
Page 6
Video as a Content Medium Engaging
Informative
Emotional
Memorable
High “ROI”Return on Information
![Page 7: Marketo Virtual Summit 2016 - Tyler Lessard](https://reader036.fdocuments.us/reader036/viewer/2022062522/5872b9b41a28ab523c8b7549/html5/thumbnails/7.jpg)
Page 7
How are Most Marketers Using
it?
![Page 8: Marketo Virtual Summit 2016 - Tyler Lessard](https://reader036.fdocuments.us/reader036/viewer/2022062522/5872b9b41a28ab523c8b7549/html5/thumbnails/8.jpg)
Page 8
Forrester Research, 2016OVPs for Sales and Marketing Landscape Report
![Page 9: Marketo Virtual Summit 2016 - Tyler Lessard](https://reader036.fdocuments.us/reader036/viewer/2022062522/5872b9b41a28ab523c8b7549/html5/thumbnails/9.jpg)
Page 9
![Page 10: Marketo Virtual Summit 2016 - Tyler Lessard](https://reader036.fdocuments.us/reader036/viewer/2022062522/5872b9b41a28ab523c8b7549/html5/thumbnails/10.jpg)
Page 10
Inspire! Turn Your Campaigns into Stories
![Page 11: Marketo Virtual Summit 2016 - Tyler Lessard](https://reader036.fdocuments.us/reader036/viewer/2022062522/5872b9b41a28ab523c8b7549/html5/thumbnails/11.jpg)
Page 11
Engage! Drive Interest in Other Assets
![Page 12: Marketo Virtual Summit 2016 - Tyler Lessard](https://reader036.fdocuments.us/reader036/viewer/2022062522/5872b9b41a28ab523c8b7549/html5/thumbnails/12.jpg)
Page 12
Educate! Explainers & Thought Leadership
![Page 13: Marketo Virtual Summit 2016 - Tyler Lessard](https://reader036.fdocuments.us/reader036/viewer/2022062522/5872b9b41a28ab523c8b7549/html5/thumbnails/13.jpg)
Page 13
Convert! Demos, Testimonials & Webinars
![Page 14: Marketo Virtual Summit 2016 - Tyler Lessard](https://reader036.fdocuments.us/reader036/viewer/2022062522/5872b9b41a28ab523c8b7549/html5/thumbnails/14.jpg)
Page 14
The Latest and
Greatest
![Page 15: Marketo Virtual Summit 2016 - Tyler Lessard](https://reader036.fdocuments.us/reader036/viewer/2022062522/5872b9b41a28ab523c8b7549/html5/thumbnails/15.jpg)
Page 15
Get Personal! Bring Viewers into the Story
![Page 16: Marketo Virtual Summit 2016 - Tyler Lessard](https://reader036.fdocuments.us/reader036/viewer/2022062522/5872b9b41a28ab523c8b7549/html5/thumbnails/16.jpg)
Page 16
Get Personal! Bring Viewers into the Story
![Page 17: Marketo Virtual Summit 2016 - Tyler Lessard](https://reader036.fdocuments.us/reader036/viewer/2022062522/5872b9b41a28ab523c8b7549/html5/thumbnails/17.jpg)
Page 17
Go Interactive! Engage and Drive Action
![Page 18: Marketo Virtual Summit 2016 - Tyler Lessard](https://reader036.fdocuments.us/reader036/viewer/2022062522/5872b9b41a28ab523c8b7549/html5/thumbnails/18.jpg)
Page 18
Power in Data:Video Analytics
![Page 19: Marketo Virtual Summit 2016 - Tyler Lessard](https://reader036.fdocuments.us/reader036/viewer/2022062522/5872b9b41a28ab523c8b7549/html5/thumbnails/19.jpg)
Page 19
Understand & Optimize Your ContentTrack viewership and actual audience engagement.
Split test to optimize click-through rates and overall engagement.
Losing 40% within first 10 seconds!
60% watched until the end
![Page 20: Marketo Virtual Summit 2016 - Tyler Lessard](https://reader036.fdocuments.us/reader036/viewer/2022062522/5872b9b41a28ab523c8b7549/html5/thumbnails/20.jpg)
Page 20
Track Who’s Watching to Qualify & Learn
![Page 21: Marketo Virtual Summit 2016 - Tyler Lessard](https://reader036.fdocuments.us/reader036/viewer/2022062522/5872b9b41a28ab523c8b7549/html5/thumbnails/21.jpg)
Page 21
Track Who’s Watching to Qualify & Learn
![Page 22: Marketo Virtual Summit 2016 - Tyler Lessard](https://reader036.fdocuments.us/reader036/viewer/2022062522/5872b9b41a28ab523c8b7549/html5/thumbnails/22.jpg)
Page 22
Wow, that was a lot of
amazing information!
![Page 23: Marketo Virtual Summit 2016 - Tyler Lessard](https://reader036.fdocuments.us/reader036/viewer/2022062522/5872b9b41a28ab523c8b7549/html5/thumbnails/23.jpg)
Page 23
Questions?