Web 2.0 Testing and Marketing E-engagement capacity enhancement for NGOs HKU ExCEL3.
MARKETINGPROCESS. 2 Marketing Plan Result MeasuringStrategy Enhancement.
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Transcript of MARKETINGPROCESS. 2 Marketing Plan Result MeasuringStrategy Enhancement.
MARKETINGPROCESS
2
MARKETING
PROCESS
Marketing Plan
Result MeasuringStrategy Enhancement
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MARKETINGPROCESS
Marketing Plan Result Measuring Strategy Enhancement
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Marketing Process
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Step 1
Step 2
Step 3
Marketing Plan
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Step 2
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Step 3
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Step 1
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Phase 1• Your text here• Your text here• Your text here
Phase 2• Your text here• Your text here• Your text here
Phase 3• Your text here• Your text here• Your text here
Marketing Plan
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Jan Feb March April May June July Aug Sept Oct Nov Dec0
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4
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Result Measuring
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5
3.2
2.8
3
June
5.3
3
4.2
2.5
November
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Result Measuring
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FRM
MRP
CRM
SCM
HRM
ERP
ERP Diagram
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FRM
Finance Resource Management
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ERP
Enterprise Resource Planning
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MRP
Manufacturing Resource Planning
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SCM
Supply Chain Management
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HRM
Human Resource Management
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CRM
Customer Relationship Management
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1111
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January February March April0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
14%
28%32%
45%
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