MARKETING PLANNING

By Bhalchandra Inamdar

MBA-I

Roll no-12

Overview

What it means? Swot analysis Marketing Mix PEST Analysis Importance Of Marketing Plan Simple Marketing Plan

What it means?

The process of analyzing one or more potentially interesting marketplaces in order to determine how a business can optimally compete in them. The market planning process typically results in a marketing strategy that can be used to enhance sales for the business producing it.

A company looks at itself and

the world around it to create a

marketing plan for reaching

goals.

In other words:-

SWOT Analysis

prepares a company for competition or a changing marketplace

provides guidance and direction for future marketing strategies

SWOT Analysis

Requirements

Marketing mix

Four Factors of a

PEST Analysis

Political

Economic

Socio-Cultural

Technological

PEST AnalysisPEST Analysis

PEST Analysis

1Systematic futuristic thinking by management2.Better co-ordination of company efforts3.Development of better performance standardsfor control4.Sharpening of objectives and policies5.Better prepare for sudden new developments6.Managers have a vivid sense of participation

Importance-

1. Situation

Where are you now?

Your company Your products and services Your markets

2. Objectives

Where do you want to be?

Short term Medium term Long term

3. Strategy

How will you get there?

Sell existing services to existing clients Sell new services to existing clients Sell existing services to new clients Sell new services to new clients

4. Targets

Who are your clients?

What are their positive attributes? What makes them tick? What gets them out of be in the morning? What do they want to achieve?

5. Tactics

What marketing will you do?

Online marketing Offline marketing Free marketing

6. Men & Women Who will do the work?

You? Your assistant? Your cat? Someone else?

7. Money

How much will it cost? How much can you afford? What return will you get?

8. Minutes How much time will it take?

One month Three months Six months One year

9. Measurement

What will you measure?

The number of new contacts and howor where you met them

The number of clients won and howor where you met them ...

Summary

Ad hoc marketing does not work Plan your work and work your plan Find out what works best and

do more of it!

References

www. Google.com Principles Of Marketing - By Kotler