1. Packaging Three levels of material(Kotler): Primary package Secondary package Shipping package

2. Packaging provides : Protection & Safety Convenience Economy Promotion Pointers for a good package: 1. It stands out from the competition and generates favorable consumer attention. 2. Brand name is clear. 3. Package quickly projects what your product is. 4. Total package appearance reflect the desired image of the product. 3. 5. Right package size. 6. Package can withstand the handling involved in transport, merchandising, and consumer usage. 7. Tamper-evident. 8. Instructions for use are correct, clear and easy to follow. 9. Total package contributes to the positioning of the product in the market place. 10. Package is user friendly.