SWOT ANALYSIS

Internal Factors Strengths Weaknesses1. Product - Uniqueness in terms of raw

materials used as the base of the product itself. (Internet connection base.)- can control the device even though the distance is far

- Difficulty in having a market share since the product is new to the market- Customer may tend to refuse the product due to standards of hotels and resorts.

2. Place -The only distributor in Laguna.-Easy access to target customer.

- Competitors are influential enough that sometimes, location does not matter.

3. Promotion - Different approaches in promoting the product are implemented.

- Level of advertising expense- Effectiveness of the promotion

4. Price - Can compete to the prices of competitors.

- Fluctuation of price due to the different variables

5. Personnel - Flexible employee- Good management- employee relationship

- Training expenses- Conflict of interest of the employee.- Challenges in building a talented staff.

6. Power of Customer

- Growing industry for accommodation and tourism.- The current generation is about the advancement of technology

- Small initial customer base.- Customers patronage on the existing products.- Buyers information availability.

7. Power of Supplier

- Good management and supplier relationship

-Supplier may refuse to work with the firm

External Factors Opportunities Threats

1. Technological Changes

- Advancement of tools and equipment.- Flexibility of the organization to adopt in technological changes.

- Visibility of the competitors items on the web.-Technological advancement of the competitor’s product.

2. Competitive Rivalry within an Industry

- Competitive advantages through innovation.

- Competitors powerful competitive strategy.

3. Substitute Product

- No quality discrepancy compared to existing competitors.

- Relative price performance of substitute.- Effectiveness of the promotional activities of the competitors.

4. Entry of the New Competitors

- Customer’s loyalty.-Healthy competition resulting to upgrading of the product.

- Brand and quality of the new competitor

United Engineers Manufacturing Company projected that for 2016, the total

market share of UEMC will be 71.46%. The proponents will use this as an advantage

to maximize the amount of sale they can sell for year 2016. The raw materials used in

manufacturing the master power controller can be used as an advantage against their

competitors. One of the abilities of the product is that it can be controlled even though

the distance with the device is far which indirect competitors cannot do. The

proponents will use that as one of their points when they are promoting the product to

their customers. The location of the company is another advantage against their

competitors. The customers can easily contact UEMC due to the fact that it is along the

highway and is the only supplier located in Laguna. The proponents will also use

different promotions like tarpaulins, good packaging and official Facebook page. In

order for them to have a flexible and good management-employee relationship, they

will be required to attend seminars and trainings twice a year. This will help them to

also have a good relationship to their customers. With the growing industry in tourism,

the future of this product can grow even more. The proponents wanted to secure their

market share in the industry by providing the customers with a safe and user friendly

master power controller.

The use of this new technology, a power system controlled by a Wi-Fi, is one of

a kind. The proponents would like to take this opportunity to share this new technology

to hotels and restaurants by giving them a demo of the product. In the demo, the

proponents will discuss its importance to hotels and resorts as well as the safety it

brings to the customers. Emerging competitors will be taken as a positive growth for

the company as well. These competitors will help the company to grow even more,

upgrading its product while still promoting quality and reliable innovations through the

Master Power Controller.