MarketingAssignment

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Introducing your new top selling dish…All Aboard Tacos ALLISON AUGUST CEO OF NEW HEALTH MEDIA CONTACT: [email protected] CELL (970) 561-5224

Transcript of MarketingAssignment

Page 1: MarketingAssignment

Introducing your new top selling dish…All Aboard TacosALLISON AUGUSTCEO OF NEW HEALTH MEDIACONTACT: [email protected]

CELL (970) 561-5224

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Background The Wahoo’s story begins in 1988, when the three Wahoo’s

brothers, Wing, Ed and Mingo, combined their love of surf and food to create a restaurant with an eclectic Mexican/Brazilian/Asian menu and a Hawaiian north-shore vibe. The brothers decorated the original restaurant with the donations of near-by surf companies and that’s how Wahoo’s Fish Taco was born. Wahoo’s then quickly developed a loyal and steady following, to where some locals came in daily and servers automatically knew what their customer would order. In 1990, Steve K, joined as a partner and the one location in Costa Mesa rapidly developed into multi-locations in Laguna Beach and Huntington Beach. Today you will find over 50 locations of Wahoo’s all throughout California and Colorado, including Texas and Hawaii.

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Where? OPEN DAILY 11am-9pmAddress: 6649 E Pacific Coast Hwy

Long Beach, CA 90803Phone: (562) 430-7034http://www.wahoos.com

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Guests and Marketing Board

General Manager of test marketing store: Mike Homerg

Owners/ Founders:Eduardo LeeMingo LeeWing LeeSteve Karfaridis

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How will it integrate into the company?

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Deliciously… All Aboard Tacos

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What is in it that makes these tacos so special?

All Aboard Tacos include:• Fresh Atlantic Cod• Kale• Red bell pepper• Avocado• Lime• Corn Tortillas

These ingredients combined provide a great balance of healthful eating with low calories, lean protein, and high uptake of antioxidants.

Kale is a health craze! It is jam packed with Vitamin A and Vitamin C.

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PriceYou Consumer

Per Serving price: $2.58 - Includes two fish tacos

Per Meal Cost: $7. 49- Includes two fish tacos, brown rice, black beans, and pico de gallo

Year-round ingredients and low costs year round

Consumer can expect item yearly as opposed to seasonally.

An easily promotable product. Also, almost guarantees a high retention of consumers.

Sensory Analysis scores:A study done by 150 potential consumers…• 9.5 out of 10 for appearance, flavor,

healthfulness, and overall eating quality.

• 9 out of 10 said they would come back for more and recommended to a friend.

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Who is the Consumer?

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Promotion

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Fin

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All Aboard

Fish Tacos

Featuring:• High

Antioxidant Fish Tacos

• Lowers risk of Cancer

• 100% of recommended daily allowance of Vitamin A, Vitamin C, and

Beta- carotene.

Into Wahoo’s Fish Taco in Long Beach, CA on 6449 E. Pacific Coast Highway for All Aboard Tacos.