MarketingAssignment
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Transcript of MarketingAssignment
![Page 1: MarketingAssignment](https://reader031.fdocuments.us/reader031/viewer/2022030304/5878bff41a28ab26728b4dad/html5/thumbnails/1.jpg)
Introducing your new top selling dish…All Aboard TacosALLISON AUGUSTCEO OF NEW HEALTH MEDIACONTACT: [email protected]
CELL (970) 561-5224
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Background The Wahoo’s story begins in 1988, when the three Wahoo’s
brothers, Wing, Ed and Mingo, combined their love of surf and food to create a restaurant with an eclectic Mexican/Brazilian/Asian menu and a Hawaiian north-shore vibe. The brothers decorated the original restaurant with the donations of near-by surf companies and that’s how Wahoo’s Fish Taco was born. Wahoo’s then quickly developed a loyal and steady following, to where some locals came in daily and servers automatically knew what their customer would order. In 1990, Steve K, joined as a partner and the one location in Costa Mesa rapidly developed into multi-locations in Laguna Beach and Huntington Beach. Today you will find over 50 locations of Wahoo’s all throughout California and Colorado, including Texas and Hawaii.
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Where? OPEN DAILY 11am-9pmAddress: 6649 E Pacific Coast Hwy
Long Beach, CA 90803Phone: (562) 430-7034http://www.wahoos.com
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Guests and Marketing Board
General Manager of test marketing store: Mike Homerg
Owners/ Founders:Eduardo LeeMingo LeeWing LeeSteve Karfaridis
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How will it integrate into the company?
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Deliciously… All Aboard Tacos
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What is in it that makes these tacos so special?
All Aboard Tacos include:• Fresh Atlantic Cod• Kale• Red bell pepper• Avocado• Lime• Corn Tortillas
These ingredients combined provide a great balance of healthful eating with low calories, lean protein, and high uptake of antioxidants.
Kale is a health craze! It is jam packed with Vitamin A and Vitamin C.
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PriceYou Consumer
Per Serving price: $2.58 - Includes two fish tacos
Per Meal Cost: $7. 49- Includes two fish tacos, brown rice, black beans, and pico de gallo
Year-round ingredients and low costs year round
Consumer can expect item yearly as opposed to seasonally.
An easily promotable product. Also, almost guarantees a high retention of consumers.
Sensory Analysis scores:A study done by 150 potential consumers…• 9.5 out of 10 for appearance, flavor,
healthfulness, and overall eating quality.
• 9 out of 10 said they would come back for more and recommended to a friend.
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Who is the Consumer?
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Promotion
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Fin
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All Aboard
Fish Tacos
Featuring:• High
Antioxidant Fish Tacos
• Lowers risk of Cancer
• 100% of recommended daily allowance of Vitamin A, Vitamin C, and
Beta- carotene.
Into Wahoo’s Fish Taco in Long Beach, CA on 6449 E. Pacific Coast Highway for All Aboard Tacos.