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glo-bal product units such as baby care, beauty, and fabric and home care (GlobalBusinessUnits). Several of the Global Business Units are headquartered overseas. The GlobalBuses

ness Units have the authority to develop new products and marketing programs. Thenew

design concept also includes eight Market Development Units intended to tackleloc-amarket issues (e.g., supermarket retailing in South America), as well as GlobalBusingServices and corporate functions. The regional units can leverage P&G's scale throi-,_single sales force, multibrand marketing efforts, and consolidated media andcomma:--tions planning and buying. Key objectives were to increase the speed of decision ma'-

Li-r and move new products into commercialization faster, as well as managingthe busses; on a global basis.

I