Marketing yourself today for tomorrow opportunity
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Transcript of Marketing yourself today for tomorrow opportunity
@TianaS_coach @MJNPatterson @PhoenixBDG @BeYourOwnBrand #AliAlsaleh
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FOLLOW THE DISCUSSION ON TWITTER
#ULVCEOPANEL
@TianaS_coach @MJN Patterson
@PhoenixBDG @BeYourOwnBrand #AliAlsaleh
FOLLOW THE DISCUSSION ON TWITTER USING #ULVCEOPanel
@TianaS_coach @MJNPatterson @PhoenixBDG @BeYourOwnBrand #AliAlsaleh
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MARKETING YOURSELF TODAY FOR TOMORROW’S
OPPORTUNITY
Perfecting the Package that is…YOU
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@TianaS_coach @MJNPatterson @PhoenixBDG @BeYourOwnBrand #AliAlsaleh
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THE TOTAL PACKAGE
Ensemble Complet
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SIGNIFICANT DATES
June 29th, 2007
September 21st 2012
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@TianaS_coach @MJNPatterson @PhoenixBDG @BeYourOwnBrand #AliAlsaleh
5FOLLOW THE DISCUSSION ON TWITTER USING #ULVCEOPanel
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Presentation – total package, appearance
Innovative – groundbreaking, original
Reputable – testimony, awards
Relevant – current, NOW
Value – saves time, convenient
IPHONE 5
Multi-functional – languages, apps,
SMART – technologically savvy
Uniquely different – diverse apps
“Game-changer” – Life-changer
The Message – brand slogan, tagline
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@TianaS_coach @MJNPatterson @PhoenixBDG @BeYourOwnBrand #AliAlsaleh
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10 Favorite iPhone Slogans
1. "The internet in your pocket." 2. "iPhone Apple reinvents the phone" "Say Hello to iPhone" used at
apple.com. 3. "Twice as fast, for half the price" (2008) Used in their ad for the iPhone
3G. 4. "25,000 apps. And counting." (2009) used to market the iPhone 3G. 5. "More to love, less to pay" (2010) used to advertise the 8GB iPhone 3GS 6. "This changes everything. Again." (2010) iPhone 4 7. "There's an app for that. That's the iPhone. Solving life's dilemma one app
at a time." (2008) Used in their ad for the iPhone 3G. 8. "If you don't have an iPhone, well, you don't have an iPhone." Used in
their ad for the iPhone 4. 9. "The world's thinnest smartphone." Used in their ad for the iPhone 4 10. "The biggest thing to happen to iPhone since iPhone" iPhone 5.
@TianaS_coach @MJNPatterson @PhoenixBDG @BeYourOwnBrand #AliAlsaleh
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Presentation – total package,
Innovative – originality
Reputable – achievements, awards
Relevant – “in-demand” skills
Value – skills, expertise, worth
IBRAND - YOU
Multi-functional – ED-EX
SMART – qualifications, certifications
Uniquely different – diverse experiences
“Game-changer” – problem solver
The message – 30-sec pitch
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@TianaS_coach @MJNPatterson @PhoenixBDG @BeYourOwnBrand #AliAlsaleh
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PRESENTATION
Craft a resume that speaks to who you are & highlights your competencies
Convey a strong conviction to your beliefs and values
Enhance communication and people skills by meeting new people
*Practice “professional etiquette”
Be genuine, authentic, and honest
Exude confidence!
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“Ensemble
complet!”
@TianaS_coach @MJNPatterson @PhoenixBDG @BeYourOwnBrand #AliAlsaleh
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VALUELeverage your skills
Know your worth
Maintain a “praise file” compiled of accomplishments, awards
Establish a specific niche, technical expertise that is in high demand
*Obtain relevant certifications
Learn how to negotiate your value
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MULTI-FUNCTIONALBe well versed & in-the-know
Maintain a balance of education-experience
Serve on groups, committees, advisory boards relevant to your
industry
*Align with industry-specific organizations to expand your
network
Proactively seek out continuing education courses
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“My education
really paid off!”
@TianaS_coach @MJNPatterson @PhoenixBDG @BeYourOwnBrand #AliAlsaleh
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UNIQUELY DIFFERENT
Identify your key differentiators and what you have that sets you apart and
why that’s important
Leverage your unique experiences
Don’t be afraid to challenge the status quo
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“Turn something nominal into something phenomenal.”
Tiana Sanchez
@TianaS_coach @MJNPatterson @PhoenixBDG @BeYourOwnBrand #AliAlsaleh
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THE MESSAGE
Articulate your “personal brand” clearly & concisely
*Develop a 30-second introduction as your
signature “pitch”
Know your audience and when to tweak the script
Own the message
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When, where, how often, and to whom?
@TianaS_coach @MJNPatterson @PhoenixBDG @BeYourOwnBrand #AliAlsaleh
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Selecting the Right Candidate can be a lot like Duck, Duck, Goose…
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“If you build it, they will come…”
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MICHELLE PATTERSONTONYA HAYNESSHEILA COATES
ALI ALSALEH
And now, introducing the Panel…
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WEBINAR: 6 WEEK SERIESTOPIC:Marketing Yourself To Win!WHENNov. 13-Dec. 18Tuesday’s from 6:30pm PST – 7:30pm PST
You will learn how to: Expand your network · Leverage Social Media · Create your elevator pitch · Select a mentor · Enhance your resume · Increase your opportunities · Make your competition irrelevant
WWW.DESIGNINGYOURPATH.COM
10 PARTICIPANTS
ADVANCE REGISTRATION$97 for Students
EXPERTISEProfessional SpeakerTraining ExpertInternational AuthorStrategistPerformance CoachCareer CoachingAssessments GET CONNECTED!Follow me on Twitter!‘Like’ my Facebook page!Connect on LinkedIn!Subscribe to my YouTube!Read my BLOG!
@TianaS_coach @MJNPatterson @PhoenixBDG @BeYourOwnBrand #AliAlsaleh
19FOLLOW THE DISCUSSION ON TWITTER USING #ULVCEOPanel
WEBINAR: 6 WEEK SERIESTOPIC:Marketing Yourself To Win!WHENNov. 14-Dec. 19Wednesday’s from 6:30pm PST – 7:30pm PST
You will learn how to: Expand your network · Leverage Social Media · Create your elevator pitch · Select a mentor · Enhance your resume · Increase your opportunities · Make your competition irrelevant
WWW.DESIGNINGYOURPATH.COM
10 PARTICIPANTS
ADVANCE REGISTRATION$97 for Students
EXPERTISEProfessional SpeakerTraining ExpertInternational AuthorStrategistPerformance CoachCareer CoachingAssessments GET CONNECTED!Follow me on Twitter!‘Like’ my Facebook page!Connect on LinkedIn!Subscribe to my YouTube!Read my BLOG!
New date
added!
@TianaS_coach @MJNPatterson @PhoenixBDG @BeYourOwnBrand #AliAlsaleh
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NICHE GROUPS
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SoCal American Marketing Association www.socalama.org
ISACA—formerly the Information Systems Audit and Control Association www.isaca.org
LinkedIn and LinkedIn Groups
MeetUp.com