MARKETING YOURSELF SDSU – APRIL 2013 Presented by: Teresa Warren TW 2 Marketing, Inc.
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MARKETING YOURSELF SDS U – APRIL 20 13 Presented by: Teresa Warren TW 2 Marketing, Inc.
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Transcript of MARKETING YOURSELF SDSU – APRIL 2013 Presented by: Teresa Warren TW 2 Marketing, Inc.
MARKETING YO
URSELF
SD
SU
– A
PR
I L 2
01
3
Presented by:
Teresa WarrenTW2 Marketing, Inc.
MARKETING YOURSELF
Why market yourself?
And why start now?
MARKETING AT SDSU
Your professors
Guest lecturers
Your fellow students
Alumni
TOOLS TO USE NOW - LINKEDIN
Connect
Post
Read
Participate
TOOLS TO USE NOW - PINTEREST
What to pin
Post and link your pins
Follow others
TOOLS TO USE NOW - BLOG
Write about what you are learning
And projects you are doing
And articles you have read
And things that interest you
And…
TOOLS TO USE NOW - TWITTER
Tweet your social media posts
Tweet about what you read
Use ‘#’ to get attention
Show your personality
Follow others
TOOLS TO USE NOW – FACEBOOK(?)
Or not…
TOOLS TO USE – WHAT ELSE?
Tumblr
Flickr
Other?
JOIN AN ORGANIZATION(S)
Go to meetings and make contacts
Target specific people
Be active
Smaller groups = more targeted pool
Tap into groups’ social media
Student discounts!
WHY NOW?!
Creating a body of work
Building a network
Demonstrating your skills
Setting yourself apart
OTHER REAL WORLD SKILLS…
…You need to know!
MAC vs. PC
Outlook (with spell check)
Email etiquette
Excel
Microsoft Office – Word & PowerPoint
Adobe Acrobat
Photoshop
GRADUATION
Don't say Goodbye!
Strategies for keeping in touch
GOOD INVESTMENTS
Portfolio cover
Notebook
Wrist watch
Professional attire and accessories
JOB HUNTING = MARKETING YOURSELF
Resume
One page or two?
Include links?
JOB HUNTING – USE SOCIAL MEDIA
Use your contacts
Get the word out
PERSONAL PR - NETWORKING
Attire & Manners & Confidence
Get out and get going
Research people that might be there that you want to meet
Psyching yourself up
PERSONAL PR – NAME TAG
What should it say
Where do you wear it
INTRODUCTIONS
Shake hands
Look directly into eyes
Clearly say your name
Ask the individual who they are/what they do (if they don’t ask you first!)
Be prepared to respond
INTRODUCTIONS
Practice makes perfect!
FOLLOWING UP
Write on business card
Add to Outlook (or other)
LinkedIn Connection
Send an email, or a handwritten note, or…?
FOLLOWING UP II
Information meeting
Coffee or Lunch
KEEPING IN TOUCH
Send information of interest
Check In
Introductions
Get Together
PERSONAL PR
PR = Public Relations
Public = Those you want to be in front of
Visibility = Credibility
It’s about YOU, your skills, expertise and potential
WHAT PERSONAL PR IS NOT…
Just getting your name in the papers
A replacement for being a good professional
Counter to your company’s branding and PR/media efforts
PERSONAL PR - CAUTION!
Don’t work against corporate efforts
Don’t go around company policies and procedures
Always get the appropriate review/permission
JOIN MORE ORGANIZATIONS
Join a cross section
Go to meetings and make contacts
Target specific people
Lead an effort or start a new one
Education
Philanthropic
Cross venture with 2 groups
Tap into groups’ social media
ARTICLES
Organizations’ newsletters and opportunities
Mainstream media
Blogs
Have someone senior review
Recycle! (But be aware of copyrights)
QUESTIONS? COMMENTS!
CONTACT
Teresa Y. WarrenTW2 Marketing, Inc.
619-582-5750
@teresawarren
www.linkedin.com/in/teresawarren
www.facebook.com/tw2marketing
