Marketing Yourself in a Challenging Economy An Interactive Discovery Mark Carlson, President...
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Marketing Yourself in a Challenging Economy An Interactive Discovery Mark Carlson, President Minnesota Mailing Solutions
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Marketing Yourself in a Challenging Economy
An Interactive Discovery
Mark Carlson, President
Minnesota Mailing Solutions
Marketing Yourself in a Challenging Economy
Objectives To offer a small business CEO perspective on employee
contribution and performance expectation To offer managers a tool to help employees and
themselves discover their value-add to an organization To help managers gain employee agreement on roles and
responsibilities … beyond the performance appraisal To demonstrate the tool’s use throughout the organization To apply the tool to any downsizing decision making
process To practice using the tool
QUESTONS ASKED
Will I have a job tomorrow? Will I have a job in a year? Will I get a raise? Will the company stay in business If there are going to be layoffs how
can I NOT be chosen?
From The CEO’s Point Of View What Pays The
Bills?
Profitability Productivity Performance Engagement Solving Problems Acting Promptly
How To Engage EE’s
Attachment Alignment Affinity Action Assessment Accountability Affirmation
The Changing Environment Employees Want
Stability Predictability Consistency Things to Stay the Same To know “What’s In It For Me?”
But …
WHAT ABOUT CHANGE?
Change Can Kill one’s outlook Shake self confidence & foster helplessness Encourage a “victim” mindset Cause people to quit & leave Cause people to quit & stay Encourage self-protectionism Create a self-fulfilling prophecy of doom &
gloom
Super Manager
SELF-MANAGEMENT 101
What is YOUR attitude? Are You PERSONALLY invested? What Kind of a LEADER are you? Self-Management
When handled right … your almost home
What’s your investment in pushing for change?
SELF-MANAGEMENT 101
You set the tone Are you INTENTIONAL? Are You OBVIOUS?
Perception = Reality
“Sometimes The
Best Management Tool
Is The Mirror”
Price Pritchett
Where Do Employees Spend Their Energy When Thinking
About Their Job?
Where Do Employees Spend Their Energy?
Control
Where Do Employees Spend Their Energy?
Influence
Where Do Employees Spend Their Energy?
No Control
SO, How Do We …
Get employees to dwell in the area of CONTROL
Create the area of INFLUENCE
Stay out of the area of NO CONTROL
A Tool to Facilitate the Conversation
A structured approach to facilitate the conversation
The tool centers on the areas of control and influence
How Employee Moves The Organization Forward Employee Behaviors That Hold The Organization Back What More Employee Could Do For The Organization Recommendations To Improve Employee’s
Engagement
How [EMPLOYEE] Moves The Organization Forward
[EMPLOYEE] Behaviors That Hold The Organization Back
What More [EMPLOYEE] Could Do To Move The Organization Forward
Recommendation To Improve [EMPLOYEE’S] Engagement In The Organization
Steps In The Process Employee Completes The Tool Independently
Of Manager Manager Completes The Tool Independently of
Employee Manager reviews Employee Version PRIOR To
The Conversation Converse Gain Consensus And Agree To Disagree When
Agreement Eludes Use the Document Whenever Appropriate
Want To Really Shake It Up?
Have the rest of the team complete the tool … anonymously of course … for all other team members
Compile a summary of the comments (to protect anonymity)
Use it to gain consensus with the employee
On-going Employee
A Point of Reference At Review Time Discussion With
Employees of Other Departments
Self-Manage Behavior
Management
Day-To-Day Activity Conflict Resolution Employee Motivation Department
Justification Organizational
Boasting Peace of Mind
Marketing Yourself in a Challenging Economy
Objectives To offer a small business CEO perspective on employee
contribution and performance expectation To offer managers a tool to help employees and
themselves discover their value-add to an organization To help managers gain employee agreement on roles and
responsibilities … beyond the performance appraisal To demonstrate the tool’s use throughout the organization To apply the tool to any downsizing decision making
process To practice using the tool
QUESTIONS
