Marketing Your Small Business In a Digital World
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Given to small business owners during this year's Small Business Month September in Sydney to help the business owners increase their online marketing efforts and gain greater sales
Transcript of Marketing Your Small Business In a Digital World
$5,000 in sales on Gill’s first day
Results
• Tripled sales in the first year of MCME
• Two thirds of the way to matching last year’s revenue this quarter
• Just completed social media campaign for Sony at Just For Laughs
• Regular clients keep coming back – including Gill
• Working with new small to medium sized businesses every week
Why Your Brand Matters?The needs, dreams, wants or desires you fulfil
• Freedom
• Security
• Reliability
• Social Status
• Love
Brand PromiseThe commitment you make with yourself
that you share with your people
and deliver to your market
Brand
Authenticity The successful realisation of your brand
by delivering on your promise.
Know Your Story Why you do what you do
Who you’re doing it for
Where to find your market
What your market wants
How to talk to your market
Generate BuzzSocial Media
Word of Mouth
Website Content
Special Events
Trade Magazines
Meet Journalists
Blog and Newsletter Content
Your Own Magazine
We’re always marketing
Social Media Etiquette• Promote others first 10 to 1
• Help first, sell second
• Don’t go into the room shouting
• Use social media to build trust first
• Create a reputation
.
Marketing 101
1. Colour attracts
2. Good copywriting and storytelling sells
3. Always have a call to action
The Big 3A Website you can update yourself
A Blog to display your expertise
An email Newsletter for relationship
Website
• Google fishes for fresh, relevant content
• Increase your conversion rate
• What do you want your site to do for you?
Blog• Brainstorm blog topics
• Use visuals, video or podcasts
• Be yourself and write with authority
• Blog consistently
• Give helpful information on your offering
• Ask questions to engage people
• Post your blog to other channels
Newsletter• Consistency is vital
• Write about others - it’s not all about you
• Give an ebook in exchange
• Go for opt-in
• Let people know they can unsubscribe
Social Media Sentinels
LinkedIn Facebook Twitter
B2B - Business B2C – Consumers Both
Services Products and services Offer comments
Business minded Fun and social Promote others
Join groups Questions and polls Mix scheduled with spontaneous
Don’t tweet to LinkedIn
Can tweet to Facebook
Tweet blogs and Facebook posts
Increase your network Get a vanity URL Use URL shorteners
• Create a welcome page
• Have 25 likes to make a vanity url
• Spread out your posts
• Link your blog through twitterfeed or cut and paste the link
• Create a newsfeed
• Invite responses
Linked In
• Display expertise
• Join groups
• Create a group
• Answer questions
• Connect with people
• Increase SEO with updated profile
Twitter• Tweet often
• Tweet shortened urls
• Post all updates to twitter
• Add a comment about a retweet
• Check your mentions and thank people
YouTube• Add product or service demos
• Subscribe to channels you like
• Give videos keyword friendly names
• Add video to your site
• Remember: YouTube lifts your Google ranking
