MARKETING YOUR HOME TO SELL · Pro-Active Telephone Marketing - Fewer and fewer real estate agents...

MARKETING YOUR HOMETO SELL

Tara UlysseBroker/OwnerCell: 804-898-2250Office: 804-480-HOPE (4673)www.HopeRealtyVA.com

Bringing Hope to New Beginnings thru Real Estate

CONTENTS—WELCOME

Our Marketing Approach

Why Choose Us

Highlights

Numbers to Know

Prepare your Home for Sale Checklist

About Us

Testimonials

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PRPARE YOUR HOME FOR SALE—

CHECKLIST

ABOUT HOPE REALTY—

Tara Ulysse Broker/Owner

WAre you considering selling your home or curious about the value of your home?

This guide is intended to help you get ready and understand the selling process so you can make the best choices for you and your family.

Our experience is that many home owners think all REALTORS® do the same thing. If you have talked to more than one REALTOR® then you probably have a similar perception.

At Hope Realty, it’s not about just what we do that is different...it’s also how well we do it. We use innovative strategies that are proven to sell your home for more, than anyone else. Over the next several pages we will outline several specific skills, strategies, and actions that enable us to achieve these results. Read on, or for a personal conversation about your specific situation, give us a call at 804-898-2250.

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MARKETING YOUR HOMEA GUIDE TO THE HOME SELLING PROCESS

Thank You!Tara HannahBROKER/OWNER

MARKETING YOUR HOME TO SELL

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www.HopeRealtyVA.com

It is no longer enough to have an agent just put up a listing in the Multiple Listing Service (MLS), sit back and wait for another agent to sell their house for them. If all it took to sell a house was by simply putting it in the MLS, wouldn’t everyone be selling their homes themselves?

Ultimately, our goal is to sell your property for the most money possible, and in the pro-cess provide you with excellent customer service to assure a smooth and successful clos-ing. Here are some of the ways we achieve this:

• Optional Pre-MLS Marketing - Before we officially list your property for sale in the MLS, we’ll begin a targeted pre-MLS campaign catered to specifically attract interest and traffic to your property prior to it even hitting the market. This includes property placement on the Hope Realty blog for Search Engine Optimization (SEO), listing on all our Social Media Networking, a coming soon yard sign, and pro-active and direct agent-to-agent marketing.

• Professional Photography - Over 90% of buyers begin their home searches on-line, so first impressions matter. This is why our company knows that taking the best photographs possible for every one of our list-ings, ensures we show your prop-erty in the best light from the very beginning of the sales process. Not all photographers produce the same impactful images. We have the in-side scoop on the best professional photographers in our area.

Marketing your home to sellOur Marketing Approach

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www.HopeRealtyVA.com MARKETING YOUR HOME TO SELL

We Believe the Power of Marketing is the key to sellingYour Home

Marketing your home to sellOur Marketing Approach

Premium Online Placement – You may have heard of real estate syndicate websites like Realtor.com, Zillow.com, Trulia.com and more. Hope Realty is known in the real estate industry for our innovative use of technologies and current marketing strategies.

Staging – Feedback buyers often give of homes that don’t sell is that they couldn’t envi-sion themselves living in it given the current owner’s choice of furnishings and any clut-ter or imperfections. According to US Housing and Urban Development, a staged home will sell, on average, 17% higher than a home that is not staged. The National Associa-tion of REALTORS® states that the average staging investments is between 1 and 3% of the home’s asking price and generates a return of 8 - 10%.

Dedicated Social Media Promotion – At Hope Realty, we are dedicated to the on-line promotion and social media marketing of your property. The role of our Social Media Marketing Department is to make sure that we’ve left no stone unturned in the internet marketing of your property.

HD Video Marketing – We have the ability to quickly produce a stunning HD video to showcase the beauty of your property to all potential buyers. Potential buyers love a good virtual tour!


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Quick Response Time to Buyer Leads - According to a study done by MIT, the odds of contacting a lead more than 5 minutes versus 30 minutes drops 100 times. From 5 to 10 minutes the odds decrease by 5 times. Is there any wonder why the average single agent misses so many opportunities to convert buyer leads for their sellers? At Hope Realty, we have a dedicated inside sales team whose sole job is to respond to and convert buyer leads for your listing. The statistics are clear—the modern in-ternet consumer moves fast and expects us to do the same.

Pro-Active Telephone Marketing - Fewer and fewer real estate agents are becoming skilled at the art of pro-active prospecting. A dirty little secret is that most agents fear rejection and that keeps them from picking up the phone and prospecting for their sellers. Agents like this rely on other agents working through the MLS to sell their listings for them. Hope Realty agents work toward the rank of Master Salesperson and receive con-stant coaching that helps them over-come self-limiting behaviors. What all of that really means is that Hope Realty agents don’t just sit back and passively wait for buyers to come to us, we fear-lessly and pro-actively go find them.

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We are a TRUE Team - At most real estate companies agents appear to be a team butrarely ever are. The traditional real estate office no longer exists, and they’ve been re-placed with a brokerage filled with agents -- each doing their own thing. At Hope Realty our associates work together as a real team. We have constant training, we specialize in areas of our city while sharing information and business; participate in group mentoring and hold each other accountable. In addition, we are committed to high quality customer service no matter how busy we are.

Our Promise - We provide a better value for our clients than other agents. We provide custom campaigns with a great amount of exposure for every client. We will identify unique aspects of every property and focus on finding the right buyer for each property. We know that marketing alone isn’t enough. It is a combination of marketing and a life-time of experience that will make it easier for our clients to achieve their goals by hiring Hope Realty.

Highly-Skilled Sales Force - At Hope Realty we view sales as an art form and as such our associates constantly work to get better at their craft. There is a complete career path that will nurture an associate to the rank of Master Salesperson. We strive to train, and work to better ourselves, to do one thing better… sell homes. We negotiate from a position of strength by asking the right questions, and attracting the right buyers. We work hard for you.

Marketing your home to sellWhy Choose Us


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Innovative Real Estate Brokerage – Tara Ulysse, Broker and Owner of Hope Realty has been recognized as a Top Producer in her previous years at RE/MAX. She felt compelled to open her own company and provide services that she could initiate by being inde-pendent. All of this translates into fast, more efficient sales for our clients.

Results are What Count – Anyone can make empty promises or use cheap gimmicks to get your attention. The only measure of a good job is that your house gets sold.Below you can see the average days on the market in the Virginia area. We always strive to beat the average.

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Marketing your home to sellHighlights

PreparationOne of the most important factors to selling a home is Preparation. We will provide you with room by room Staging Techniques that will help your home show to the best of its ability and provide the curb appeal it needs to attract the most buyers possible.

Not all sellers realize that they can get a home inspection before their house goes on the market. This gives the seller an upper hand because any major repairs needed, can be addressed beforehand. It may also be more cost-effective rather than having to pay for a buyer’s chosen contractor to do the work. Home inspections done after an offer has been made can bring all parties back to the negotiation table or worse, could derail a sale as late as the closing table. But if you have items repaired and replaced ahead of time, then it doesn’t come up and it is a non-issue. It may be one of the best things you do in this process!

Setting a PriceWe will provide you with a complete Market Analysis of your home which will detail Active Listings (your current competition), Sold Listings (what the homes actually sold for), Pending Listings (provides average days on the market), and Expired Listings (if available to help us price the home “In the Market”)


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Just Listed Campaign -- Status changes from “Coming Soon” to “Just Listed”. Your home will be distributed to hundreds of other websites, such as Zillow, Trulia, Realtor.com, and more. “Just Listed” Post Cards, Facebook Ads, SEO, and much more.

Target MarketingWe will pin point and attract the perfect prospective buyers for your home. Even if you are in a niche market, such as a farm or golf course property, we can market based on the aspects of your home. We will promote your "one of a kind" property with scarcity and urgency to motivate the perfect buyer.

Other Great Benefits• Reverse Prospecting• Distributed to our entire database of clients/customers• Marketing to prospects in the direct area of the listing• 24/7 Personal Web Portal access to all the activities performed to get your home sold • Activity Reports from Zillow, Trulia, and Realtor.com• Excellent Customer Service

Social Media AdsYouTubeGoogle BusinessGoogle PlusInstagramCraigslist

BlogFacebookLinkedInTwitterPinterestEmailing Agents

Telephone MarketingProfessional PhotosVirtual Tour VideosPay Per Click AdsJust Listed Social Media AdsSEO and more

PromotionPre-Launch Campaign -- Have your home featured in our “Coming Soon” campaign topromote interested buyers before it even hits the MLS through Special Website Place-ment such as...

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Marketing your home to sellNumbers to Know

You deserve an agent that will work hard to get your home sold in the shortest amount of time and for the best price. We have develop a winning strategy and have a step by step plan for each property we sell. Let our numbers speak for themselves.


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Not all listing agents are the same. With our experience and knowledge, we simply out perform other agents. If you are ready to sell your house, we are here to help you through the process.

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Marketing your home to sellNumbers to Know


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Marketing your home to sellPrepare Your Home For Sale CHECKLIST

The Yard• Make sure your lawn is mowed and manicured.• Trim shrubbery, bushes & trees; removing all dead limbs and debris.• Add fertilizer or greening agent to lawn & plants.• Use an edger along the sidewalks and driveways.• Remove all weeds from flowerbeds, rocks & cracks in concrete (Weed Be Gone).• Install and inspect decorative metal, stone borders between lawn & planting beds.• Clean up rock and mulch beds making sure the ground is covered, add more if needed.

Decks, Patios, Driveways, Porches, & Fences• Power Wash driveways & sidewalks and repair holes & cracks.• Remove stains, replace or repair broken areas.• Paint and/or stain fences & decks.• Arrange outdoor furniture & firewood neatly.• Put away all lawn equipment, bikes & toys.

House• Inspect all gutters, downspouts, siding, window sashes, trim

& shutters.• Clean, paint and repair or replace as needed.• Replace any broken windows, doors & screens.• Inspect the roof for missing or damaged shingles & flashing. Make any necessary repairs.• Clean & touch up paint on the little things: House numbers, mailboxes, doorbells, etc.• Front Porch should be very welcoming.• Paint door & trim.• Sweep and clean porch area and put out a new doormat.• Install potted or hanging plants if possible.• Install high wattage bulbs to make porch area brighter.• Clean glass on porch lights and remove bug remains.


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Interior• Clean the entire home including windows and screens! • Curtains, drapes & blinds.• Carpets (if pet stains exist, replace carpet & pad).• Clean & wax wood floors / Clean vinyl & ceramic floors.• Clean, paint or replace all vent covers.• Clean, polish, paint/stain wood trim in home.• Clean all lamp shades & covers• Remove pet & smoke odor • Freshly paint home using white, off white or beige paint. • Repair damages to walls & ceilings. Includes holes, cracks & water stains.• Arrange furniture to give an open feel. Remove any unnecessary or over sized furniture.• Place fresh flower arrangements throughout the home.• Make sure windows open & close without squeaking.• Hide prescription medication. Theft of these items is rising.

Kitchen & Baths• Clean all counter tops, appliances, mirrors, ovens, sinks, toilets, tub, & shower walls.• Put away the small appliances to open up counter space. (canisters, coffee maker, etc.)• Clear off vanity counter tops & store all personal care items neatly.• Clean ventilating hood & exhaust fans.• Remove rust stains from sinks and bathtubs.• Clean & organize drawers, cabinets, & linen closets.• Clean all tile grout & caulk. (Clorox Bleach Pen & Mr. Clean Magic Eraser).• Re-caulk areas that can not be cleaned.• Make House Light & Bright!• Replace bulbs with high wattage bulbs.• The Brighter the better!• Fix any leaky faucets.• Tighten loose towel racks.• Oil any squeaky doors or drawers.

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Marketing your home to sell

Closets (Make them appear larger!)• Remove 'out of season' clothing• Leave only a few items on the floor• Add extra, empty hangers.• Organize your shoes on racks.• Neatly arrange items on shelving.• Leave extra space on shelves and floor.

Heating & Cooling• Clean fireplaces and remove smoke stains.• Clean your furnace / air conditioner and replace filter if needed.• Clean water heater.

Garage, Basement, Attic, & Storage Areas• Dispose of everything you are not going to move.• Arrange items neatly & clutter free.• Consider painting walls & ceilings white.• Remove stains & dirt from floor.• Paint floors gray.• Organize garden tools & equipment.• Remove or clean muddy work boots.• Wipe off dirt and spider webs from water heater, furnace, washer & dryer.• Cure water problems in basement. Seek professional advice if needed.

Use common sense to prepare your home to sell. While it does take time to prepare your home, in the end it will help to add visual appeal and result in a better showing.

Once you have completed the list above, take a look at the house from a street view. Do you see anything that could be changed or fixed that would help sell this home. If not, then you are ready!

Prepare Your Home For Sale CHECKLIST continuedMARKETING YOUR HOME TO SELL

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Here are a few things you may not know about us.

We were founded right here in Chesterfield, Virginia in 2012 and have grown into a brand recognized within the real estate indus-try for our diligence and professionalism.

Tara Ulysse, Broker and Owner of Hope Realty started her career in 2005 with Realty Executives. She then transferred to RE/MAX, where she spent the next five years working as one of the Top Producers. She was a member of the RE/MAX 100% Club and is now a Certified Broker and Investor. In 2012, she opened Hope Realty, creating the motto “Bringing Hope to New Beginnings thru Real Estate.”

Tara Ulysse has been helping buyers and sellers transition into their next phase of life through great customer service, dedicating her help in every aspect, and connecting with her clients on a personal level. With over 700 satisfied clients/customers, she is recognized as a real estate expert and specialist in specific areas such as:

Our company is named Hope Realty because we believe that Hope prevents us from failing and encourages us to keep taking steps towards a productive, healthy life.

Tara Ulysse is also the founder of Rains of Hope, a non-profit organization that pro-vides the Haitians with education and guidance. This gives them an opportunity to start their own businesses so they can provide for themselves and their families.

• Luxury Home Sales• Single Family Homes• Exclusive Buyer Representation• Short Sales• Relocation

• Investment Properties• Expired Homes• Land• For Sale By Owners• “As Is” Properties

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Marketing your home to sellTestimonials

AMAZING! Tara walked us (patiently) through every step of selling our previ-ous home and purchasing our new one and provided us with practical advice and solutions. Her professional knowl-edge and expertise resulted in seven showings and two offers (over asking price) in less than 24 hours of listing our previous home. She is ethical, de-pendable, and honest. She always made good on her word – often exceeding our expectations. She is the epitome of what a real estate agent should be. So lucky we found her! She will be our realtor for life!! ~ The Bussard’s

This young lady is a great agent. She sold my house fast. Strongly recommend using her as your agent.~ The Kanary’s

Tara found us the perfect home and used knowledge and expertise gained through years of service to overcome all obstacles and get us in. We had the honor and privilege of be-ing her first customers since she opened her own business. We love the home and still enjoy spending time with Tara, who we originally met at our church. Tara has proven to be a good person, a good Christian, and a great real estate agent and business owner.” Top Qualities: Great Results, Personable, High Integrity. ~ David Alexander


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Thank you for taking the time to meet with me and allow me to present you with our marketing plan for your home. We hope you have gained a new perspective on hiring the right Realtor.

Like Us…Follow Us…Visit Us…Like us on Facebookfacebook.com/HopeRealty/

Follow us on YouTubeyoutube.com/c/HopeRealtyChester

Follow us on Google+ plus.google.com/u/0/+HopeRealtyChester

Twittertwitter.com/hoperealtyva

Pinterestpinterest.com/hoperealtyva

Instagram instagram.com/hoperealty

LinkedIn linkedin.com/in/hoperealty/

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© 2018 All Rights Reserved.

Address

10400 CHESTER ROAD, SUITE 206CHESTER, VA 23831

OFFICE: 804-480-HOPE (4673)CELL: 804-898-2250

For More Details Please Scan here

Web site

WWW.HOPEREALTYVA.COM

[email protected]

Bringing Hope to New Beginnings thru Real Estate!

MARKETING YOUR HOME TO SELL · Pro-Active Telephone Marketing - Fewer and fewer real estate agents...

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