Marketing Your Cafeteria to Generation Z - … · Title: Marketing Your Cafeteria to Generation Z...

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© COPYRIGHT 2018 SCHOOL NUTRITION ASSOCIATION | #ANC18 | LAS VEGAS, NV © COPYRIGHT 2018 SCHOOL NUTRITION ASSOCIATION | #ANC18 | LAS VEGAS, NV Marketing Your Cafeteria to Generation Z with Cheyenne Meyer, M.A. Monday, July 9 | 9:15 – 10:15

Transcript of Marketing Your Cafeteria to Generation Z - … · Title: Marketing Your Cafeteria to Generation Z...

© COPYRIGHT 2018 SCHOOL NUTRITION ASSOCIATION | #ANC18 | LAS VEGAS, NV

© COPYRIGHT 2018 SCHOOL NUTRITION ASSOCIATION | #ANC18 | LAS VEGAS, NV

Marketing Your Cafeteria to Generation Z

with Cheyenne Meyer, M.A.

Monday, July 9 | 9:15 – 10:15

© COPYRIGHT 2018 SCHOOL NUTRITION ASSOCIATION | #ANC18 | LAS VEGAS, NV

Cheyenne Meyer

•Consultant: PrimeroEdge

Disclosure

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More About Me

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Marketing to Gen Z: An OverviewPart 1: Who Are Generation Z?Part 2: Trends to Stay RelevantPart 3: Marketing to Millennial ParentsPart 4: Show What You Know

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Give a cheer

if you’re here!

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Who Are Generation Z?

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Generation Who?

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•Most ethnically diverse of any generation in the U.S.

•More independent than previous generations

• 25% of U.S. population

•Outnumber Baby Boomers & Millennials

What Makes Gen Z Unique

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Gen Z Quick Facts

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Top Gen Z Marketing Trends

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Gen Z wants: CHOICE

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Gen Z wants: CHOICE

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Let the “Choosy Generation” Choose!

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Jump-Off Points for Customization

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Midland ISD (TX)

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Top with:

• Green chiles

• Beef taco meat

• Grilled chicken

• Meatballs

• Sliced ham

Greenville County Schools (SC)

Innovator of the Year

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More Bright Ideas for Customization

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Customization Road Blocks

Problem:I ran out of_________

Solution:

Problem:How can we stay

in compliance?

Solution:

Problem:Little Billy is taking

his sweet time…

Solution:

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Gen Z wants: INDEPENDENCE

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Gen Z wants: INDEPENDENCE

“Nacho Average Food Truck” - Austin ISD (TX)

“Munchie Machine” –Boulder Valley SD (CO)

Minneapolis Public Schools (MN)

Miami Dade County PS (FL)

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Need Funds? Go for Grants!

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Gen Z wants: MOBILITY

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Gen Z wants: MOBILITY

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Gen Z wants: ADVENTURE

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Gen Z wants: ADVENTURE

Greenville CS (SC)

Houston ISD(TX)

Westonka PS (MN)

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Gen Z wants: APPEALING

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Gen Z wants: APPEALING

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Eat With Your Eyes: Food Photography

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More Bright Ideas for Branding

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Lastly,Gen Z wants:

DIGITAL

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Gen Z wants: DIGITAL

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Plugged-In from Birth

You have_____________to grab Gen Z’s

attention.

8 seconds

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How Many Screens?

5

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The “Language Barrier”

Speak Their Language

✓ Make menus and nutritional info

mobile-friendly.

✓ Connect on social media.

✓ Use eye-catching images over lengthy

descriptions.

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Social Media: Powerful and Free!

Start ‘Gramming, Tweeting & Sharing

Average of 125 min per day spent

on social media**in 2017, according to

Statista

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© COPYRIGHT 2018 SCHOOL NUTRITION ASSOCIATION | #ANC18 | LAS VEGAS, NV

Bright Ideas for Social Media

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Memes, GIFs and Videos –Oh My!

memegenerator.net

Granite SD (UT)

giphy.com, or gif-maker app

Rowan-Salisbury Schools (NC)

Vista USD (CA)

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Encourage Student Involvement (by Sharing It on Social!)

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Put Your Cafeteria in the Palms of Their Hands

• Mobile Payments• Check Your Balance

• Barcodes on Mobile Apps

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Don’t Forget:

YOUR WEBSITE MUST BE MOBILE-FRIENDLY!

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Marketing to Millennial Parents

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Plugged-In, Nutrition-Conscious

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Everybody Wins When You“Go Local”

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The Digital Parent

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The Social Parent

According to one study, 35% of millennial parents posted on Facebook within the last day.

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Show WhatYou Know

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DIY: Memes and Bitmojis

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What Do You Meme?

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Show Me What Ya Got!

Send in your captioned memes and Bitmoji creations in order to be featured!*

*don’t forget to include your name & district!

Email to: [email protected]

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Want the free “Marketing to Gen Z” eBook, or more Gen Z resources?

Questions?

Email us: [email protected]

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•This session provides one (1) CEU.⎻Key Area: 4000 - Communications &

Marketing ⎻Key Topic: 4120 – Promote the Child

Nutrition Program

Professional Standards Code

EARN

CONTINUING

EDUCATION

CREDITS