MARKETING YOUR 4-H CLUB

MARKETING YOUR 4-H CLUB

Developed by:Texas 4-H & Youth Development

Strengthening Clubs Initiative Team

Information and Resources used for the development of this presentation

come from:

4-H Military Partnerships  4-H 101: The Basics of Starting a 4-H Club

http://www.4-hmilitarypartnerships.org/DesktopDefault.aspx?tabid=75

All information should be presented in its entirety with credit given to the above mentioned resource.

Information and Resources used for the development of this presentation

come from:

4-H Military Partnerships  4-H 101: The Basics of Starting a 4-H Club

http://www.4-hmilitarypartnerships.org/DesktopDefault.aspx?tabid=75

All information should be presented in its entirety with credit given to the above mentioned resource.

Marketing to YouthMarketing to Youth

• Youth pay more attention to digital marketing than traditional forms of marketing.

• Use technology that youth use such as PodCasts, Facebook and YouTube.

• Advertisements can be produced at minimal cost and posted to YouTube, while PodCasts can be made available on websites.

• Sites such as Facebook can be used to create virtual groups and clubs for dissemination of information.

• All of these marketing techniques can be developed and managed by teen technology clubs.

Youth today get information from the digital world. When marketing to young people, especially teens, remember:

Guide to Creating Your 4-H Marketing Plan

Guide to Creating Your 4-H Marketing Plan

1. What experiences can 4-H provide to your age group that they would see as a benefit?

2. What are some special events and activities that 4-H is involved with that appeal to your audience?

3. What are some strategies you could use to let your audience know about 4-H and your club?

Your Club’s Marketing StrategyYour Club’s Marketing Strategy

• List three (3) things your club will do to attract members.

• How will this be accomplished?

• How will we welcome any new members?

• Who will be responsible?