Marketing You!
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Transcript of Marketing You!
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Marketing YOU!
Effective Branding & Networking
Liberty High School
November 24, 2009
Presented by
Greg Sievers
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Greg’s background
• Born & raised in Portland• Education
– Franklin High School– BS Business – Portland State University
• Companies worked for• ADP, Intel, In Focus, 1st Interstate Bank, Con-way
• Knowledge/Skills/Abilities• IT/Project & Line Management/Training/Process• Great with people, process & technology
• Responsibilities • My career journey – tech support to consulting
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How has the job market changed?
• World market place & manufacturing
• Business & economy more cyclical
• No guarantees with employment (like now)
• Not working as long for same company
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How to become more employable…
• Become “Sustainable!”• Be the best at what you do! Know thyself!• Do what you love!• Work for someone else or yourself?
– Both have Pro’s & Con’s
• Know your strengths, passions, interests, personality type and values
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How to become more employable…
(cont.)
• Walk your talk (INTEGRITY)• Be honest with yourself & others (TRUTH)• Be in service to others (LOVE & COMPASSION)• Take the lead & initiate projects (LEADERSHIP)• Continuously learn & grow (adapt or die)• Develop your friendships & network
– Create a support system, a focus group
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Success in life & work
• Knowing yourself• Pursuing strengths & passions• Being clear with yourself & others
– Where are you going?– How will you get there?– What’s your plan?
• Being open to continuous life-long learning• Being open to constructive feedback
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Gain experience• Try different jobs• Discover what you
like & don’t like• Be honest with
yourself• Seek candid
feedback from others
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You can’t handle the truth!
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Your Unique Value Proposition
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What makes you UNIQUE?
• Who are YOU? Like really!?• Strengths, passions, knowledge,
skills & abilities, values & interests?• StrengthsFinder 2.0 (by Tom
Rath)• Myers-Briggs (your personality)
• What are you really good at?• What do you really enjoy?• Defining your BRAND!
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Image
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YOUR Image!
• First impressions are…lasting impressions!
• Dress for SUCCESS!• Body language• Speaking clearly, concisely
& with adequate volume!• Active listening• Perfecting the “art of
conversation”
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Branding YOU!
• Elevator speech– Short & sweet– Time to toot your horn!– What do you want them to
remember?
• Practice, practice, practice!!!• Use Tools/Techniques:
– LinkedIn & Others– Associations– Presentations (like today)
– Volunteer
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Branding
Who you think YOU are
+Who OTHERS think you are
=YOUR Brand!
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Networking & Relationships
• Purpose– Building relationships– Promoting “YOUR Brand”
• Business cards• Art of conversation & the “elevator speech”
– Working a room• Developing relationships
– Follow-up, follow-up, follow-up• Information interviews
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Relationships
• People hire who they know & like • Willing to support you & you support them
– As the say…“What goes around, comes around.”
– Be authentic & in integrity!
• Effectively maintain your contact list• Quality of transaction (not just numbers!)• Defining your BRAND!
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Summary
• What makes you UNIQUE?• YOUR Image!• Branding• Your PLAN• Relationships• Networking• Sustaining… YOUR Brand!
– Continuous re-inventing yourself
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The secret of success is constancy to purpose.
Benjamin Disraeli